Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
First time founders obsess about products and second-time founders obsess about distribution.
At the beginning, focus-in on one offering - have conviction in who your users are
Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
You should be picking industries and companies with a strong chance of success
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