Is There a Rogers Curve in Technology?

Resources

• Crossing the chasm by Geoffrey Moore
• Airbyte
• Netlify Auth Library
• Wardley map
• Strategy Letter V by Joel Spolsky
• The hardest working graphic in software
• 10x-ing Svelte (Svelte Summit 2022 Talk Notes)

swyx’s links:

• Twitter
• swyx
• DX Tips
• AI writing
• Learninpublic.org
• Intro to tech strategy

Key points:

• Everyone in tech should understand the technology adoption cycle and know which stage of the adoption cycle you’re at
• First time founders obsess about products and second-time founders obsess about distribution.
• At the beginning, focus-in on one offering - have conviction in who your users are
• Your tech IS the story at the earliest stage of the adoption cycle. Because you are targeting innovators and they love to know you use Rust for example! At the later stage, tech no longer matters; the cost matters. Your messaging evolves
• You should be picking industries and companies with a strong chance of success