

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

8 snips
Aug 14, 2025 • 45min
Matt Palmer on Replit's speedrun to $100M ARR
Matt Palmer from Replit, a key player in developer education through video content and documentation, discusses the company’s rapid growth to $100M ARR. He reveals how video is crucial for teaching AI development and the challenges of updating documentation using the Diátaxis framework. Matt also highlights how Replit is empowering a diverse range of users, from novices to seasoned developers, by democratizing coding and enhancing the app development process with innovative features. Dive into the exciting intersections of technology and creativity!

16 snips
Aug 8, 2025 • 38min
Logan Kilpatrick from Google DeepMind: Building for 100m developers
Logan Kilpatrick, a key player at Google DeepMind, previously innovated at OpenAI, and now focuses on AI developer tools and APIs. He discusses how DeepMind's structural changes drive their AI resurgence and the goal of equipping 100 million developers. The conversation highlights the rising challenges for non-traditional 'vibe coders' and the need for intuitive tools. Logan also emphasizes the crucial mix of innovation, collaboration, and human connectivity in shaping the future of AI and its impact on the developer community.

19 snips
Jul 31, 2025 • 43min
Sam Lambert, CEO of PlanetScale: dropping the free tier was a great decision
Sam Lambert, CEO of PlanetScale, shares his expertise from leading a cloud database provider. He discusses why scrapping the free tier fueled growth, emphasizing trust through reliability and user experiences. Lambert also highlights the importance of assertive leadership and staying focused on value amid distractions in development tools. Additionally, he underscores hiring for cultural fit and intrinsic motivation, demonstrating how these elements drive a company's success.

16 snips
Jul 24, 2025 • 47min
Sam Bhagwat from Mastra: the Gatsby founder building an agents framework
Sam Bhagwat, CEO of Mastra and co-founder of Gatsby, discusses his journey in building AI frameworks. He reveals why they chose TypeScript over Python and the surprising engagement from Japanese developers. Sam shares insights on localizing resources and the impact of community feedback on product evolution. They also delve into the significance of high-quality documentation in user experience, and the distribution of 1,500 physical books a week to bridge knowledge gaps in AI development.

10 snips
Jul 19, 2025 • 52min
I sold my DevTool. ft Paul Anthony Williams from ittybit
In this engaging conversation, Paul Anthony Williams, founder of Ittybit, takes a deep dive into his journey from launching StreamPot, a podcast clipping tool, to its acquisition. He discusses the hurdles of scaling SaaS applications and the complexity of hiring the right talent after a partnership split. Paul also highlights the importance of planning for enterprise features early in development, the nuances of co-founder dynamics, and the crucial role of automation in tech startups, making for an enlightening and relatable dialogue.

21 snips
Jul 18, 2025 • 43min
Paul Copplestone, CEO of Supabase - don't kill your channel
Paul Copplestone, CEO of Supabase, shares insights on the delicate balance of scaling a tech company while nurturing its community. He emphasizes the importance of structured onboarding and high-quality support as teams grow. The discussion delves into the transition to enterprise features, cautioning against excessive customization that may alienate core users. Copplestone also highlights the value of user feedback through friction logs and the nuances of effective communication in developer communities, promoting genuine engagement over aggressive marketing.

9 snips
Jul 14, 2025 • 43min
Quinn Favret from Tavus: AI video API that saved our episode
Quinn Favret, founder of Tavus, specializes in AI video products, revolutionizing how we interact digitally. He shares insights on the integration of empathetic AI in education and mental health, emphasizing the importance of personalized experiences. The discussion highlights Tavus's innovative lipsync feature that saved a previous project. Quinn also explores the complexities developers face in creating engaging AI interactions, as well as the exciting future applications of AI in healthcare and education.

5 snips
Jul 8, 2025 • 50min
Andrew Filev, founder of Zencoder: AI Software Engineering agents
Andrew Filev, founder of Zencoder and previously Wrike, discusses the evolution of AI in software engineering. He highlights the shift from simple code completion to sophisticated AI agents capable of collaborative problem-solving. Filev dives into how these agents can manage entire development workflows and the significance of agent-to-agent protocols for autonomy in coding tasks. He also emphasizes strategically using slower periods for teams to evaluate tools and processes, preparing for enhanced productivity in future development cycles.

22 snips
Jun 27, 2025 • 36min
Wordware founders, Filip Kozera and Robert Chandler - non-engineers can build AI workflows
Filip Kozera and Robert Chandler, co-founders of Wordware, delve into the transformative landscape of AI workflow creation. They discuss how their tools empower non-engineers to build efficient automation, redefining what it means to be a developer in today's world. The duo also tackles the struggles of email overload and the importance of engaging customer service. With a focus on democratizing development, they highlight essential skills for leveraging AI, encouraging creativity while efficiently managing tasks.

19 snips
Jun 19, 2025 • 57min
Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn
Tony Holdstock-Brown, CEO and founder of Inngest, shares his insights on stepping back from social media to focus on product-driven marketing strategies. He discusses the challenges solo founders face in maintaining productivity while engaging audiences. The conversation touches on the complexities of backend orchestration, effective communication in tech, and the importance of prioritizing user needs over mere technological advancements. It wraps up with a lighthearted discussion about East London's food scene and culture.