

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

16 snips
Jul 24, 2025 • 47min
Sam Bhagwat from Mastra: the Gatsby founder building an agents framework
Sam Bhagwat, CEO of Mastra and co-founder of Gatsby, discusses his journey in building AI frameworks. He reveals why they chose TypeScript over Python and the surprising engagement from Japanese developers. Sam shares insights on localizing resources and the impact of community feedback on product evolution. They also delve into the significance of high-quality documentation in user experience, and the distribution of 1,500 physical books a week to bridge knowledge gaps in AI development.

Jul 19, 2025 • 52min
I sold my DevTool. ft Paul Anthony Williams from ittybit
In this engaging conversation, Paul Anthony Williams, founder of Ittybit, takes a deep dive into his journey from launching StreamPot, a podcast clipping tool, to its acquisition. He discusses the hurdles of scaling SaaS applications and the complexity of hiring the right talent after a partnership split. Paul also highlights the importance of planning for enterprise features early in development, the nuances of co-founder dynamics, and the crucial role of automation in tech startups, making for an enlightening and relatable dialogue.

14 snips
Jul 18, 2025 • 43min
Paul Copplestone, CEO of Supabase - don't kill your channel
Paul Copplestone, CEO of Supabase, shares insights on the delicate balance of scaling a tech company while nurturing its community. He emphasizes the importance of structured onboarding and high-quality support as teams grow. The discussion delves into the transition to enterprise features, cautioning against excessive customization that may alienate core users. Copplestone also highlights the value of user feedback through friction logs and the nuances of effective communication in developer communities, promoting genuine engagement over aggressive marketing.

9 snips
Jul 14, 2025 • 43min
Quinn Favret from Tavus: AI video API that saved our episode
Quinn Favret, founder of Tavus, specializes in AI video products, revolutionizing how we interact digitally. He shares insights on the integration of empathetic AI in education and mental health, emphasizing the importance of personalized experiences. The discussion highlights Tavus's innovative lipsync feature that saved a previous project. Quinn also explores the complexities developers face in creating engaging AI interactions, as well as the exciting future applications of AI in healthcare and education.

5 snips
Jul 8, 2025 • 50min
Andrew Filev, founder of Zencoder: AI Software Engineering agents
Andrew Filev, founder of Zencoder and previously Wrike, discusses the evolution of AI in software engineering. He highlights the shift from simple code completion to sophisticated AI agents capable of collaborative problem-solving. Filev dives into how these agents can manage entire development workflows and the significance of agent-to-agent protocols for autonomy in coding tasks. He also emphasizes strategically using slower periods for teams to evaluate tools and processes, preparing for enhanced productivity in future development cycles.

22 snips
Jun 27, 2025 • 36min
Wordware founders, Filip Kozera and Robert Chandler - non-engineers can build AI workflows
Filip Kozera and Robert Chandler, co-founders of Wordware, delve into the transformative landscape of AI workflow creation. They discuss how their tools empower non-engineers to build efficient automation, redefining what it means to be a developer in today's world. The duo also tackles the struggles of email overload and the importance of engaging customer service. With a focus on democratizing development, they highlight essential skills for leveraging AI, encouraging creativity while efficiently managing tasks.

19 snips
Jun 19, 2025 • 57min
Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn
Tony Holdstock-Brown, CEO and founder of Inngest, shares his insights on stepping back from social media to focus on product-driven marketing strategies. He discusses the challenges solo founders face in maintaining productivity while engaging audiences. The conversation touches on the complexities of backend orchestration, effective communication in tech, and the importance of prioritizing user needs over mere technological advancements. It wraps up with a lighthearted discussion about East London's food scene and culture.

30 snips
Jun 17, 2025 • 1h 7min
Shipping 22 products to find the true product - Utpal from Digger.dev
In this conversation, Utpal Nadiger, cofounder of Digger.dev and developer of the innovative Infrabase AI DevOps agent, shares insights on the challenges of building open-source tools. He emphasizes the importance of user engagement for gathering feedback and improving product development. The discussion dives into balancing monetization with maintaining credibility, and how team debates have led to significant growth. Utpal also highlights the transformative role of AI in infrastructure management, aiming to enhance accessibility for all developers.

8 snips
Jun 7, 2025 • 48min
Steve Ruiz, founder of tldraw - taste, creativity and obsession
Steve Ruiz, the founder of tldraw, brings a unique perspective to the discussion with his fine arts background. He dives into the evolution of his creative projects, sharing insights on the organic development from state charts to tldraw. Ruiz highlights the balance of design and development in crafting effective developer tools, emphasizing the importance of engaging content and user experience. He also addresses technical challenges in design software, showcasing innovative solutions for collaborative environments.

10 snips
May 29, 2025 • 51min
Luke Harries from ElevenLabs - Maximize your launches
Luke Harries, growth leader at ElevenLabs, specializes in AI voice models. He shares the transformative power of product launches and the fascinating origin story of ElevenLabs, which aims to revolutionize text-to-speech technology. Luke emphasizes the significance of hackathons and collaborative efforts in driving innovation. The discussion also covers the versatile applications of AI in audio creation, enhancing developer experience, and strategies for maximizing productivity during launches, including effective marketing and engaging content.