
Scaling DevTools
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Latest episodes

22 snips
Jun 27, 2025 • 36min
Wordware founders, Filip Kozera and Robert Chandler - non-engineers can build AI workflows
Filip Kozera and Robert Chandler, co-founders of Wordware, delve into the transformative landscape of AI workflow creation. They discuss how their tools empower non-engineers to build efficient automation, redefining what it means to be a developer in today's world. The duo also tackles the struggles of email overload and the importance of engaging customer service. With a focus on democratizing development, they highlight essential skills for leveraging AI, encouraging creativity while efficiently managing tasks.

19 snips
Jun 19, 2025 • 57min
Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn
Tony Holdstock-Brown, CEO and founder of Inngest, shares his insights on stepping back from social media to focus on product-driven marketing strategies. He discusses the challenges solo founders face in maintaining productivity while engaging audiences. The conversation touches on the complexities of backend orchestration, effective communication in tech, and the importance of prioritizing user needs over mere technological advancements. It wraps up with a lighthearted discussion about East London's food scene and culture.

30 snips
Jun 17, 2025 • 1h 7min
Shipping 22 products to find the true product - Utpal from Digger.dev
In this conversation, Utpal Nadiger, cofounder of Digger.dev and developer of the innovative Infrabase AI DevOps agent, shares insights on the challenges of building open-source tools. He emphasizes the importance of user engagement for gathering feedback and improving product development. The discussion dives into balancing monetization with maintaining credibility, and how team debates have led to significant growth. Utpal also highlights the transformative role of AI in infrastructure management, aiming to enhance accessibility for all developers.

8 snips
Jun 7, 2025 • 48min
Steve Ruiz, founder of tldraw - taste, creativity and obsession
Steve Ruiz, the founder of tldraw, brings a unique perspective to the discussion with his fine arts background. He dives into the evolution of his creative projects, sharing insights on the organic development from state charts to tldraw. Ruiz highlights the balance of design and development in crafting effective developer tools, emphasizing the importance of engaging content and user experience. He also addresses technical challenges in design software, showcasing innovative solutions for collaborative environments.

10 snips
May 29, 2025 • 51min
Luke Harries from ElevenLabs - Maximize your launches
Luke Harries, growth leader at ElevenLabs, specializes in AI voice models. He shares the transformative power of product launches and the fascinating origin story of ElevenLabs, which aims to revolutionize text-to-speech technology. Luke emphasizes the significance of hackathons and collaborative efforts in driving innovation. The discussion also covers the versatile applications of AI in audio creation, enhancing developer experience, and strategies for maximizing productivity during launches, including effective marketing and engaging content.

18 snips
May 23, 2025 • 49min
ChatGPT didn't kill SEO - Elston Baretto, founder of Tiiny.host
Elston Baretto, founder of Tiiny.host, a platform designed for easy online work sharing, discusses the resilience of SEO amidst AI advancements like ChatGPT. He emphasizes the ongoing importance of keyword research and offers insights into effective distribution channels for products. Elston shares lessons from successful companies on leveraging SEO for growth and the transition from solo projects to collaborative teams. His perspective on community and mentorship highlights essential ingredients for entrepreneurial success.

19 snips
May 15, 2025 • 43min
Eric from Trigger.dev - iterating to 50% MoM growth
Eric Allam, cofounder of Trigger.dev, shares insights on his platform for open-source background jobs. He discusses the iterative process behind Trigger's evolution, revealing how user feedback led to significant improvements. Eric dives into the development of serverless functions tailored for API calls, and the integration with Superbase for triggering workflows. He also explores the challenges of adding enterprise features and highlights the growth Trigger.dev has achieved by adapting to developer needs and fostering community support.

13 snips
May 8, 2025 • 44min
Kyle Galbraith from Depot: how they hit $1M+ ARR with three people
Kyle Galbraith, cofounder of Depot, shares his journey of building a developer tool that skyrocketed to over $1M in ARR with just three people. He dives into the challenges of growing a lean team while managing operations across different time zones. The power of user feedback and authentic testimonials is emphasized as crucial for credibility. Kyle also discusses strategies for reducing build times in software development and creating sustainable business models, ensuring the product aligns with the unique needs of engineers.

23 snips
May 2, 2025 • 52min
DevTools Marketing with Jason Lengstorf
In this insightful conversation, Jason Lengstorf, founder of CodeTV and a whiz in developer tools marketing, shares his expertise. He emphasizes the need for consistent messaging to avoid customer confusion and discusses how enterprise features enhance developer experiences. Jason also highlights the role of video in marketing, showcasing its power to build community and brand loyalty. Additionally, he delves into the evolving challenges of web development, advocating for tools that adapt to developers’ needs.

30 snips
Apr 24, 2025 • 50min
Sunil Pai on AI agents, Cloudflare and React
Sunil Pai, now at Cloudflare after his startup PartyKit's acquisition and a former member of the React core team at Meta, dives into the fascinating world of AI agents. He discusses innovative applications in banking and the tech landscape's challenges, contrasting Cloudflare’s forward-thinking approach with traditional companies. Sunil also shares insights on reducing latency with Cloudflare workers, the impact of business automation, and how durable objects transform real-time app development, paving the way for a new wave of AI-driven tools.