

Scaling DevTools
Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI. Scaling DevTools is sponsored by WorkOS.
Episodes
Mentioned books

33 snips
Sep 5, 2025 • 36min
Studying Lee Robinson, Cursor's new VP of Developer experience
Discover how Lee Robinson scaled the Next.js community to over 1.3 million developers while leading Vercel to impressive revenue. Dive into the art of crafting high-quality documentation that speaks to all skill levels. Explore effective community engagement, the importance of feedback, and how to build trust with developers. Learn why humility and clear communication are essential in product development and find out how honest marketing beats buzzword jargon in gaining developer confidence.

Aug 29, 2025 • 58min
Running hackathons, with Carter Rabasa from Langflow
Carter Rabasa, Head of DevRel at Langflow, is a hackathon aficionado dedicated to empowering developers. He discusses how hackathons spark creativity and foster innovation, allowing developers to escape routine work. Carter shares insights on creating meaningful connections through community engagement and emphasizes the importance of feedback in developing tools. He also reflects on the pivotal moments in hackathon history, strategies for successful events, and the significance of adapting to cultural nuances in developer relations.

Aug 21, 2025 • 42min
Rita Kozlov from Cloudflare: competing with the hyperscalers
Rita Kozlov, VP of Developers and AI at Cloudflare, talks about the company’s strategy to outsmart hyperscalers like AWS. She highlights their innovative Workers platform, designed for efficiency and developer accessibility. Rita dives into the importance of fostering a culture of curiosity and transparency to drive continuous innovation. She also discusses how they cultivate talent and maintain agility, ensuring that their approach to product development is both user-centered and strategically disruptive.

25 snips
Aug 14, 2025 • 45min
Matt Palmer on Replit's speedrun to $100M ARR
Matt Palmer from Replit, a key player in developer education through video content and documentation, discusses the company’s rapid growth to $100M ARR. He reveals how video is crucial for teaching AI development and the challenges of updating documentation using the Diátaxis framework. Matt also highlights how Replit is empowering a diverse range of users, from novices to seasoned developers, by democratizing coding and enhancing the app development process with innovative features. Dive into the exciting intersections of technology and creativity!

16 snips
Aug 8, 2025 • 38min
Logan Kilpatrick from Google DeepMind: Building for 100m developers
Logan Kilpatrick, a key player at Google DeepMind, previously innovated at OpenAI, and now focuses on AI developer tools and APIs. He discusses how DeepMind's structural changes drive their AI resurgence and the goal of equipping 100 million developers. The conversation highlights the rising challenges for non-traditional 'vibe coders' and the need for intuitive tools. Logan also emphasizes the crucial mix of innovation, collaboration, and human connectivity in shaping the future of AI and its impact on the developer community.

19 snips
Jul 31, 2025 • 43min
Sam Lambert, CEO of PlanetScale: dropping the free tier was a great decision
Sam Lambert, CEO of PlanetScale, shares his expertise from leading a cloud database provider. He discusses why scrapping the free tier fueled growth, emphasizing trust through reliability and user experiences. Lambert also highlights the importance of assertive leadership and staying focused on value amid distractions in development tools. Additionally, he underscores hiring for cultural fit and intrinsic motivation, demonstrating how these elements drive a company's success.

16 snips
Jul 24, 2025 • 47min
Sam Bhagwat from Mastra: the Gatsby founder building an agents framework
Sam Bhagwat, CEO of Mastra and co-founder of Gatsby, discusses his journey in building AI frameworks. He reveals why they chose TypeScript over Python and the surprising engagement from Japanese developers. Sam shares insights on localizing resources and the impact of community feedback on product evolution. They also delve into the significance of high-quality documentation in user experience, and the distribution of 1,500 physical books a week to bridge knowledge gaps in AI development.

10 snips
Jul 19, 2025 • 52min
I sold my DevTool. ft Paul Anthony Williams from ittybit
In this engaging conversation, Paul Anthony Williams, founder of Ittybit, takes a deep dive into his journey from launching StreamPot, a podcast clipping tool, to its acquisition. He discusses the hurdles of scaling SaaS applications and the complexity of hiring the right talent after a partnership split. Paul also highlights the importance of planning for enterprise features early in development, the nuances of co-founder dynamics, and the crucial role of automation in tech startups, making for an enlightening and relatable dialogue.

27 snips
Jul 18, 2025 • 43min
Paul Copplestone, CEO of Supabase - don't kill your channel
Paul Copplestone, CEO of Supabase, shares insights on the delicate balance of scaling a tech company while nurturing its community. He emphasizes the importance of structured onboarding and high-quality support as teams grow. The discussion delves into the transition to enterprise features, cautioning against excessive customization that may alienate core users. Copplestone also highlights the value of user feedback through friction logs and the nuances of effective communication in developer communities, promoting genuine engagement over aggressive marketing.

9 snips
Jul 14, 2025 • 43min
Quinn Favret from Tavus: AI video API that saved our episode
Quinn Favret, founder of Tavus, specializes in AI video products, revolutionizing how we interact digitally. He shares insights on the integration of empathetic AI in education and mental health, emphasizing the importance of personalized experiences. The discussion highlights Tavus's innovative lipsync feature that saved a previous project. Quinn also explores the complexities developers face in creating engaging AI interactions, as well as the exciting future applications of AI in healthcare and education.