Scaling DevTools Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn
19 snips
Jun 19, 2025 
Tony Holdstock-Brown, CEO and founder of Inngest, shares his insights on stepping back from social media to focus on product-driven marketing strategies. He discusses the challenges solo founders face in maintaining productivity while engaging audiences. The conversation touches on the complexities of backend orchestration, effective communication in tech, and the importance of prioritizing user needs over mere technological advancements. It wraps up with a lighthearted discussion about East London's food scene and culture.
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Use Two-Week Marketing Sprints
- Use two-week sprints to test and iterate marketing channels systematically.
- This approach mirrors engineering sprints and helps find what truly moves the needle.
Use Content to Build Trust
- Build trust through content marketing by explaining your product clearly and providing technical articles.
- This is essential especially for complex infrastructure tools with high barriers to entry.
Tailor Positioning by Audience
- Position your product and messaging to fit the audience's risk tolerance and needs.
- Tailor communication for small startups focusing on speed versus large enterprises focusing on security and trust.
