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Tony Holdstock-Brown, CEO of Inngest: orchestration, traction and not using LinkedIn

Scaling DevTools

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Navigating Communication and Innovation in Tech

This chapter explores the critical role of effective communication in a tech company, highlighting the necessity of sharing a clear vision with both internal teams and external stakeholders. It discusses the balancing act between articulating insights and maintaining focus on product execution, as well as the diverse marketing strategies needed for varying audiences. The chapter also contrasts the risk-taking approaches of startups versus established companies, emphasizing the importance of adapting communication and technology positioning to cater to different segments in the industry.

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