Scaling DevTools Luke Harries from ElevenLabs - Maximize your launches
10 snips
May 29, 2025 
Luke Harries, growth leader at ElevenLabs, specializes in AI voice models. He shares the transformative power of product launches and the fascinating origin story of ElevenLabs, which aims to revolutionize text-to-speech technology. Luke emphasizes the significance of hackathons and collaborative efforts in driving innovation. The discussion also covers the versatile applications of AI in audio creation, enhancing developer experience, and strategies for maximizing productivity during launches, including effective marketing and engaging content.
AI Snips
Chapters
Transcript
Episode notes
ElevenLabs Origin Story
- Peter and Matty founded ElevenLabs by combining their academic backgrounds and industry experience with passion projects.
- They started small with 11 voices and customers, growing from a GPU rack in a bedroom to the best AI voice models.
Hackathons Spark Innovation
- Join hackathons with talented friends to build real projects, not just startups.
- Consistent collaboration leads to impactful companies and innovations, as shown by ElevenLabs and other founders.
Build Then Sell Broadly
- Build your product first and then identify diverse customer personas for scaling.
- ElevenLabs focused on creating outstanding AI audio models before selling to a broad range of customers.