Luke Harries
Head of Growth at ElevenLabs, leading marketing, product, engineering, and developer experience. Previously held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.
Top 3 podcasts with Luke Harries
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635 snips
May 23, 2025 • 1h 16min
20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
Luke Harries, Head of Growth at ElevenLabs, shares his extensive experience in marketing and product strategy. He discusses the company’s impressive growth to a $3.3B valuation and reveals why he initially rejected the chance to invest in it. Harries outlines a 7-part launch playbook that consistently attracts over 700K views, debunks myths around customer acquisition costs, and advocates for the rise of growth-led product teams. He also touches on the impact of AI on revenue sustainability and the role of humor in effective B2B marketing.
592 snips
Jan 11, 2026 • 1h 14min
20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs
Luke Harries, Head of Growth at ElevenLabs and former operator at PostHog and Microsoft, shares insights on scaling innovative growth strategies. He discusses ElevenLabs' unique horizontal product strategy that fuels their impressive $6.6B valuation. Luke explains the benefits of sharded growth teams and why traditional PMs are not essential. He outlines a powerful 7-part launch playbook that drives massive engagement and highlights the importance of authentic brand marketing. Lastly, he reflects on the evolving landscape of AI and the necessity of solving real problems for sustainable growth.
544 snips
Jun 2, 2025 • 44min
The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)
Luke Harries, Head of Growth at ElevenLabs, dives into how his company harnesses AI to revolutionize marketing workflows. He shares insights on creating polished case studies in minutes with AI transcription and building custom translation systems that save significant costs. Harries discusses using Model Context Protocols for WhatsApp integration and promoting an 'everything is a launch' mindset to maintain marketing momentum. He also emphasizes the importance of coding with AI tools to enhance productivity and create effective custom GPTs.
