How I AI The exact AI playbook (using MCPs, custom GPTs, Granola) that saved ElevenLabs $100k+ and helps them ship daily | Luke Harries (Head of Growth)
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Jun 2, 2025 
Luke Harries, Head of Growth at ElevenLabs, dives into how his company harnesses AI to revolutionize marketing workflows. He shares insights on creating polished case studies in minutes with AI transcription and building custom translation systems that save significant costs. Harries discusses using Model Context Protocols for WhatsApp integration and promoting an 'everything is a launch' mindset to maintain marketing momentum. He also emphasizes the importance of coding with AI tools to enhance productivity and create effective custom GPTs.
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Automate Case Study Creation
- Use AI-powered transcription tools like Granola to quickly generate summaries and transcripts for case studies.
- Build custom GPT prompts to turn raw transcripts into polished case studies and social media content efficiently.
Systematize Case Study Workflows
- Automate your case study workflows using integrations like Zapier to schedule interviews and trigger content generation.
- This systematizes case study production, ensuring consistent asset creation without relying on human memory.
Edit Prompts Over Outputs
- When editing AI outputs, focus on improving the prompt rather than only the output.
- Refining prompts leads to better, more consistent AI results over time.