Scaling DevTools

Paul Copplestone, CEO of Supabase - don't kill your channel

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Jul 18, 2025
Paul Copplestone, CEO of Supabase, shares insights on the delicate balance of scaling a tech company while nurturing its community. He emphasizes the importance of structured onboarding and high-quality support as teams grow. The discussion delves into the transition to enterprise features, cautioning against excessive customization that may alienate core users. Copplestone also highlights the value of user feedback through friction logs and the nuances of effective communication in developer communities, promoting genuine engagement over aggressive marketing.
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INSIGHT

Onboarding Culture Early and Explicitly

  • The best cultural onboarding happens before people join via public culture and communication.
  • Explicit onboarding within remote teams is crucial as the company scales.
ADVICE

Avoid Killing Your Channel

  • Say no to early enterprise customization to preserve your product's community and focus.
  • Build configurable products that serve all user segments seamlessly as they scale.
ADVICE

Prioritize Configuration Over Customization

  • Favor configuration over customization to meet diverse user needs efficiently.
  • Add knobs and controls so users can tailor features without fragmenting the product.
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