Scaling DevTools I sold my DevTool. ft Paul Anthony Williams from ittybit
Jul 19, 2025
In this engaging conversation, Paul Anthony Williams, founder of Ittybit, takes a deep dive into his journey from launching StreamPot, a podcast clipping tool, to its acquisition. He discusses the hurdles of scaling SaaS applications and the complexity of hiring the right talent after a partnership split. Paul also highlights the importance of planning for enterprise features early in development, the nuances of co-founder dynamics, and the crucial role of automation in tech startups, making for an enlightening and relatable dialogue.
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Early Success and Technical Struggles
- Jack started StreamPot to simplify video processing using ffmpeg but found scaling technically challenging.
- Early success included Hacker News front page and paying customers despite infrastructure struggles.
Add Enterprise Features Early
- Add enterprise features like SSO and audit logs using external services to avoid building them yourself.
- Begin incorporating these features when monetizing to improve product appeal and revenue potential.
Video Processing Challenges
- Paul and Jack shared late-night calls commiserating over difficult video processing and scaling issues.
- Video is challenging due to massive data sizes and unpredictable formats, unlike typical text-based tools.