Killing features with Josh Twist, founder of Zuplo

Josh Twist is the founder of Zuplo, an API gateway

• Introducing Josh Twist, the founder of Zuplo. 0:00
  • Zuplo vs Azure API management.
• How do you make this fit into the developer workflow? 3:06
  • How Zuplo fits into the development workflow.
  • How to democratize API management and make it something every business wants to use.
  • Best practices for implementing API key authentication.
  • Stripe quality API out of the box.
• The power of removing friction in creating a better experience. 8:58
  • The power of removing friction from the process.
• How do you create a product that is easy for beginners but still has a powerful experience? 11:31
  • Loom is a great example of a product that exists only because it removes friction.
  • Building a product is like building a video game.
  • How to keep both the developer and the customer experience in mind.
  • The formula one analogy for designing a product from scratch.
• What’s going to go into the next generation of Zuplo? 17:27
  • How Zuplo keeps things simple and makes decisions.
• Why you have to have a lot of customer empathy and invest in tools. 19:39
  • The importance of customer empathy.
  • Why Josh made the decision to switch over to OpenAPI.
  • Killing features can be hard as a business-to-business company.
  • One chart to think about.
• The importance of partnerships and content. 24:29
  • Making videos for supabase customers.
  • Partnerships with other small businesses.
  • How Zuplo got their first customers.
• Zuplo rate limiting feature. 28:02
  • Rate limiting in Zuplo and Supabase.
  • Developers who are small-scale loving Zuplo
  • Making videos
  • Removing friction and building an 11-star experience.

Zuplo - https://zuplo.com/
Josh Twist - https://twitter.com/joshtwist