
Scaling DevTools
We investigate what it takes to grow a developer tool. Topics include developer marketing, DevRel, developer advocacy and developer experience.
Latest episodes

Sep 22, 2024 • 39min
Customer support for DevTools, with Nick Gomez from InKeep
Nick Gomez is the co-founder and CEO of InKeep. InKeep is an AI customer support tool focused on Developer Tools.They discuss the importance of understanding developer needs, the role of AI in technical support, and how community engagement can enhance support efforts. What we discussAI support for developer tools is different from traditional B2B SaaS support.Developers often seek help through documentation and community forums.Scaling technical support requires understanding the developer's tech stack.Clear communication channels can improve support efficiency.AI solutions must prioritize quality to build trust with users.Community engagement can help crowdsource support efforts.Support teams should continuously improve documentation based on user inquiries.24/7 support can be achieved through AI tools.Investing in customer relationships can lead to valuable insights and support.Innovative tools are changing the landscape of developer support.Links:Nick Gomez's Twitter https://x.com/nickgomezcInKeep https://inkeep.com/ KeywordsAI support, developer tools, technical support, community engagement, customer investment, quality assurance, support team structure, 24/7 support, innovations in development

Sep 20, 2024 • 1h 30min
The Developer Tools playbook, with Adam Frankl - VP of 4 DevTools unicorns
Adam Frankl, a VP at four Developer Tools unicorns and author of 'The Developer Facing Startup,' shares invaluable insights on fostering successful developer-focused startups. He emphasizes the importance of a Technical Advisory Board for genuine dialogue and effective solutions. Adam discusses engaging developers through meaningful one-on-one interviews and highlights the significance of storytelling for marketing. He also touches on the collaborative nature of developers and the need for founders to continually understand user needs and iteratively refine their approaches.

Sep 16, 2024 • 56min
Michael Grinich - founder & CEO of WorkOS
In this conversation, with Michael Grinich - founder and CEO of WorkOS. WorkOS helps you start selling to enterprise customers with just a few lines of code. We discuss the challenges and strategies of navigating tough conversations in a startup environment, the importance of understanding engineering leadership, and the role of empathy in user experience. The conversation covers the significance of conferences for startups, the necessity of articulating the 'why' behind a business, and the challenges faced by solo founders. The discussion also touches on decision-making processes, handling competition, and the future direction of WorkOS.If a conversation scares you, it's probably necessary.Engineering leaders focus on business goals, not just technology.Conferences can be a great way to connect with potential customers.Building relationships at events can lead to long-term success.Frameworks can be constraining; focus on user empathy instead.Understanding user needs is crucial for product development.Articulating the 'why' can enhance customer connection.Maintaining focus on your mission is key to success.Finding a deeper mission can drive your startup forward.The journey of building a startup is often unclear at the beginning.Links:WorkOS https://workos.com/Michael's Twitter https://x.com/grinich ELC https://sfelc.com/ Crossing the Enterprise Chasm Podcast https://workos.com/podcastStart With Why https://simonsinek.com/books/start-with-why/AWS reinvent https://reinvent.awsevents.com/

Sep 12, 2024 • 45min
Clerk's Hockey Stick growth, with Colin Sidoti
In this episode, we're joined by returning guest Colin Sidoti - the cofounder and CEO of Clerk.Clerk is a comprehensive user management platform. What we cover:- The origin story and South Park Commons- Clerk's dramatic growth since the first episode - what changed? What did they do right?- 7% growth per week- Tiny details that improve the developer experience- How to you know if a change is better - watching people's faces as they try it - The difficulties of bringing new joiners up to speed in a very high context environment- Obsessions of founders- Zuckerberg's obsession and South Park Commons talk- Nick Parsons appreciation: why it's hard to hire good developer marketing people - The uniqueness of marketing developer tools- Buying a van and parking it outside YC- Local marketing campaigns in San FranciscoLinks:- Clerk https://clerk.com/- Colin's Twitter https://x.com/tweetsbycolin- Nick Parsons' Twitter https://x.com/nickparsons- Jakob's tweet https://x.com/jakeplusev/status/1827791946380877828- Malte Ubl's blog https://www.industrialempathy.com/- Zuck's talk at South Park Commons https://www.youtube.com/watch?v=02fBBoZa9l4

Sep 4, 2024 • 31min
David Mytton - Arcjet and console.dev
David is the CEO of Arcjet. Arcjet is a tool that helps developers protect their apps once they go into production. It offers Bot detection, rate limiting, email validation, attack protection, data redaction.David is also the creator of the console.dev newsletter and podcast. It's where thousands of developers discover developer tools. In this episode we discuss how David thinks about creating content. Why he believes go-to-market is more difficult than product and how he works on creating great developer experience. Links:- Arcjet https://arcjet.com/- David Mytton - https://davidmytton.blog/ - Console https://console.dev/AI DevTools hackathon this weekend in SF:- Event page https://lu.ma/devtools-hackathon- More info https://www.devtoolshackathon.com/

Aug 29, 2024 • 40min
Vlad Matsiiako - cofounder of Infisical
Vlad Matsiiako is the CEO and co-founder of Infisical. Infisical is an Open Source Secret Management tool.What we discuss:- The story of Infisical- How the team has made Infisical easy to adopt- How being open source helps you with trust at the beginning stages- How do enterprises adopt Infisical- How do developers at enterprises discover tools like Infisical- The different mini-games at various stages of a startup (Dalton Caldwell) LinksVlad - https://www.linkedin.com/in/vmatsiiako/Infisical - https://infisical.com/

Aug 24, 2024 • 35min
Always be dogfooding, with Andrew Lisowski of devtools.fm
Andrew Lisowski is the cohost of devtools.fm. In this episode we talk about why Andrew started devtools.fm and what he's learned along the way. Life as an open source maintainer.How the JavaScript ecosystem is different to other developer ecosystems.The importance of dogfooding.The power of DHH.Why obsessing over one problem eventually leads to great resultsShould DevTools start podcasts and how?Links:devtools.fm - https://www.devtools.fm/Andrew's Twitter - https://x.com/HipsterSmoothiedevtools.fm Twitter - https://x.com/DevtoolsFMInterview with DHH https://www.youtube.com/watch?v=rEZNbM4MUdoInterview with Evan You https://www.youtube.com/watch?v=ycuYlzuBqcAInterview with Richard Harris https://www.devtools.fm/episode/15

Aug 15, 2024 • 30min
Investing in Open Source Startups with Robby (Amanda Robson)
Robby (Amanda Robson) is the co-host of Open Source Startup Podcast (with Tim Chen).In this episode we discuss:There are many ways to open source successWhen open source is a good strategy and when it isn'tWhy open source projects usually need time to brewHow to know if your project is venture scaleWhy Robby believes in the Open Source modelRobby is working on a highly mysterious new thing 👀Links:- Robby's Twitter/X https://x.com/amanda_robs?lang=en- Open Source Startup Podcast https://oss-startup-podcast.launchnotes.io/- Interview with Paul from Supabase https://oss-startup-podcast.launchnotes.io/announcements/episode-43-building-supabase-the-open-source-firebase-alternative- Interview with Leyland from Mobile Dev https://oss-startup-podcast.launchnotes.io/announcements/episode-63-mobile-dev-s-new-mobile-testing-framework-maestro - mobile dev https://www.mobile.dev/- Tim's Twitter/X https://x.com/tnachen

Aug 8, 2024 • 32min
Hamzah Chaudhary from Lightdash: bringing developer tools to Business Intelligence
Hamzah Chaudhary is the cofounder of Lightdash, an open source, self-serve BI tool. In this episode, Hamzah shares:Their initial plan to build a consultancy and how it morphed into a product to solve their customer's needsHow open source works as a strategyBringing software engineering tools to the BI domainHow they reach their usersHow they partner with bigger organizationsLinks:Lightdash https://www.lightdash.com/Lightdash GitHub https://github.com/lightdash/lightdashHamzah's Twitter https://x.com/hamzahc1

Aug 1, 2024 • 40min
Great documentation with Han Wang from Mintlify
Han Wang, co-founder of Mintlify, shares insights on creating effective documentation. He recounts the journey of Mintlify, detailing the importance of great docs in tech. The conversation touches on how AI is transforming documentation practices and the innovative 'docs as code' strategy. Han also shares a humorous encounter with Paul Graham that led to vital branding lessons. With anecdotes and tips, they highlight the critical role of documentation in enhancing user experience and retention.