Scaling DevTools David Cramer, founder of Sentry - why you should consider M&A
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Mar 27, 2025 David Cramer, co-founder of Sentry, dives into the world of mergers and acquisitions, arguing that startups often overlook this valuable strategy when facing challenges. He discusses the common pitfalls of ego in entrepreneurship and the importance of hiring talent through acqui-hiring. Cramer emphasizes branding as a pivotal tool for fostering trust and demand, drawing lessons from brands like Liquid Death. He also critiques the unrealistic expectations surrounding startup success and the shifting dynamics of corporate branding in tech.
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Consider M&A
- Founders of struggling startups should explore M&A.
- It offers potential ROI and other opportunities.
Founder vs. VC Incentives
- VCs may prefer founders continue, even with low chances of turnaround, due to their own interests.
- Founders should prioritize their own ROI and consider M&A.
Balancing Ambition and Decisiveness
- Founders need a balance of ambition and decisiveness to succeed.
- Don't take failures personally; adapt and move forward.