The Evolution of Corporate Branding in Tech

David Cramer, co-founder of Sentry talks M&As and why they should be utilized more when you don’t achieve huge success. Plus we talk about the importance of good branding.

We discuss:

• The biggest mistake small startup founders make by not exploring potential acquisitions.
• The role of ego in startups
• Product-market-fit
• Hiring entrepreneurial talent and why acqui-hiring is so big.
• The significance of branding beyond just marketing – how it builds trust, recognition, and demand.
• Sentry’s approach to branding, emphasizing authenticity, community, and accessibility.
• What DevTools can learn from Liquid Death and Porsche
• Why brand matters

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. https://workos.com/

Links:

• David Cramer's blog
• David Cramer on X
• Sentry