Scaling DevTools Chris Evans & Pete Hamilton: Incident.io cofounders
Apr 3, 2025
Chris Evans and Pete Hamilton, cofounders of Incident.io, share their insights on creating effective incident management tools. They discuss the role of humor in branding, emphasizing how a light-hearted approach can build camaraderie and improve company culture. The pair also reflect on their initial choice to start on Heroku for quick shipping over perfect scalability. Additionally, they explore the integration of AI in streamlining incidents and the importance of designing tools for users like themselves.
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Trial by Fire
- Chris Evans and Pete Hamilton properly met during a major incident at Monzo.
- This high-pressure situation forged their working relationship and led to Incident.io.
Accidental Product Manager
- Building incident management software yourself can turn you into an accidental product manager.
- This happened to Chris Evans at Monzo, highlighting the hidden costs of internal tools.
Ship Fast, Scale Later
- Prioritize shipping fast over premature scaling, especially in the early stages.
- Incident.io used Heroku initially, despite its limitations, to rapidly iterate and validate their product.