The Power of Humor in Brand Identity

Pete Hamilton and Chris Evans are cofounders of Incident.io. Incident is an incident management tool. 

We discuss:

• How they think about brand and how it comes from their deep understanding of incident culture
• Lawrence’s article asking for new macbooks that went viral
• Gallows humor in incidents 
• Why incident.io started on Heroku despite being an incident response platform—and why “shipping fast” mattered more than “scaling perfectly.”
• The benefit of building for users who are just like you
• How Incident is using GenAI

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign-On and audit logs. 

Links:

• Pete Hamilton on Twitter 
• Chris Evans on Twitter
• Incident 
• Macbook article
• The flight plan that brought UK airspace to its knees
• How Netflix drives reliability across their organization

Note: this was recorded on 13th December 2024.