Scaling DevTools Tessa Kriesel - the DevTools sprint
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Dec 19, 2024 Tessa Kriesel, founder of builtfor.dev, is a champion for DevTools founders looking to refine their go-to-market strategies. She discusses the transformation from lengthy development processes to a focused one-day sprint, emphasizing the importance of setting achievable outcomes. Tessa highlights the necessity of customer engagement and feedback in product development while addressing the challenges faced by technical founders in marketing. She shares effective strategies for aligning products with user needs and fostering a robust developer experience.
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One-Day Sprint
- DevTool founders should dedicate a full day to improving their go-to-market strategy.
- This focused sprint helps overcome procrastination and address crucial growth-defining tasks.
Short-Term Focus
- Focusing on a shorter timeframe (e.g., 90 days) allows for more achievable goals and clearer objectives.
- Early-stage DevTools benefit from this focused approach as they validate their product and target audience.
Prioritize User Research
- Procrastinating on user research can lead to business failure.
- DevTool founders should prioritize understanding their target audience and gathering feedback.