Tessa Kriesel, founder of builtfor.dev, is a champion for DevTools founders looking to refine their go-to-market strategies. She discusses the transformation from lengthy development processes to a focused one-day sprint, emphasizing the importance of setting achievable outcomes. Tessa highlights the necessity of customer engagement and feedback in product development while addressing the challenges faced by technical founders in marketing. She shares effective strategies for aligning products with user needs and fostering a robust developer experience.