Scaling DevTools Søren Bramer Schmidt - founder & CEO of Prisma
Jan 16, 2025
Søren Bramer Schmidt, co-founder and CEO of Prisma, discusses his journey in building a vibrant developer community. He highlights how intentional partnerships with educators and influencers fueled Prisma's growth. The conversation dives into the evolution of Prisma from Graphcool to a powerful ORM and the introduction of Prisma Postgres, showcasing community-driven development. Søren also explores innovative, usage-based pricing models and how emotional engagement with users shapes product decisions in a rapidly changing landscape.
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Early Growth with Educators
- Søren Bramer Schmidt recalls Prisma's early growth strategy of partnering with educators like Andrew Mead.
- This involved supporting their courses and leveraging their influence to introduce Prisma to new developers.
Gain Visibility and Awareness
- Consistently create valuable content related to your target community's interests to gain visibility.
- Søren suggests aiming for top placement on platforms like Hacker News to build brand awareness.
Balancing Innovation and Stability
- Large communities create the challenge of balancing innovation with stability.
- Established user bases rely on consistent performance, making rapid changes risky, despite a startup's need for agility.