The Edward Show

E28: One of my best episodes so far. Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex. Basically send gifts to your target customers. Make gifts proportional to the annual contract value. Send a note. Send a follow up email. You'll be amazed at what the reciprocity bias will do. + My private equity friend shares secrets of how founders exit their startups without a liquidity event. + Tell a VC if they record a Loom tearing apart your deck, you'll turn it into a video for them to use on TikTok, LinkedIn, YouTube Shorts, Twitter, and Instagram Reels. Irresistable way to hack venture capital engagement.

E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars. Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with tons to learn. Here's how to: Disrupt U.S. CPG. Do marketing with no budget. Think about branding. Find product market fit. Recover from a startup disaster. Make billions of dollars as an immigrant shepherd. I think this is one of my best episodes, truly.

E26: Chris Koerner (@mhp_guy) is crushing. He finds local boomer-run businesses that are: In demand. Not online. He takes them online, 2x prices, and crushes. It's human nature to avoid what we're uncomfortable with, and Chris exploits this. Boomers are afraid of new tech. Chris isn't. He takes the money left on the table with these offline brick-and-mortar boomer-run businesses. Brilliant. + I give updates on my TikTok success. This is crazy. + I may have just learned a wild Twitter/X engagement hack. Very excited.

E25: There's enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes them uncomfortable. Chris Koerner (@mhp_guy) is doing it for them and is crushing. + A Discover Card executive's advice. + How I've had 3 videos go viral in the last week. + Twitter ads is an arbitrage opportunity, says Gary Vee's media buyer. + 😪, for real.

E24: Specifics perform better in titles and introductions for any type of content. Specifics build intrigue; a lesson from MrBeast. + I recently learned not to wait too long to give value in content. Give it early on. Show people this will be worth their time. + MrBeast's compensation philosophy is similar to Netflix's in the book, No Rules Rules: Netflix and the Culture of Reinvention.

E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content. 60 minutes of effort put into a mediocre idea is not as good as 60 minutes of effort put into a great idea - and some great ideas need time. In today's episode I take this advice to the test and share my results. Then I share my thesis on success, leverage, and consistency. Most people overestimate what they can do in two weeks but underestimate what they can do in two years. Consistency and vocality over time are everything.

E22: Last night I had dinner with an engineer at the New York Times who also throws tech events around the city. He's now in demand by every big tech company. He shared how he did this and what he shares is actionable to anybody, not just engineers. Then I share 3 books that can help you think more like him: How to Win Friends and Influence People - Dale Carnegie Influence - Robert Cialdini Trust Me I'm Lying - Ryan Holiday

E21: In 2010, there was a kid at my college with a video game music radio station. His show had three listeners: myself, his Dad, and an unattended office computer. Here's how I used 4chan to have his show set the college station record for most listeners. This story became legend at the college and is still told there to this day. Here's are the lessons in this story: Appeal to emotion Find product market fit Get social proofed Keep fans engaged Be humble Journal to learn

E20: I start today off with some fun stories from around the world of people doing good deeds for me and me doing good deeds for people. Then I share go-to-market strategies for this podcast which I'm super excited to execute on: Leveraging an existing high-performing search engine optimization page I have. Making new bottom-of-funnel search engine optimization pages. Doing TikTok search engine optimization. Next I get into a new TikTok format I'm trying: 1-minute bios. I just made a 1-minute bio on TikTok of Caleb Simpson, the guy who asks how much your rent is and if he can see your apartment. The video did very well. I dissect why and how to recreate the success. Then I talk about the potentially several million dollar gift that Zaid Khan, advisor to the Royal Family in Dubai, gave me today atop the World Trade Center in NYC. I share a storm story from the World Trade Center. Then I hit you with some fundraising advice and a secret fact about ChatGPT vs. Google, which many people don't know. Today's a great episode. Hope you enjoy.

E19: Caleb Simpson, the TikToker who asks people how much they pay in rent and if he can see their apartments, has a great story! It's inspiring because Caleb persevered for years, oftentimes living paycheck to paycheck, sometimes not even being able to afford food except for Cup of Noodles. He got his break when he asked himself, "I'm spending so much time making videos for other people, why don't I do it myself?" - And the way he made his video initially pop off is crazy as well! This is a great story that's inspiring and motivating for any entrepreneur.