E28: One of my best episodes so far.
Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex.
Basically send gifts to your target customers. Make gifts proportional to the annual contract value. Send a note. Send a follow up email. You'll be amazed at what the reciprocity bias will do.
+ My private equity friend shares secrets of how founders exit their startups without a liquidity event.
+ Tell a VC if they record a Loom tearing apart your deck, you'll turn it into a video for them to use on TikTok, LinkedIn, YouTube Shorts, Twitter, and Instagram Reels. Irresistable way to hack venture capital engagement.
