E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars.
Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with tons to learn.
Here's how to:
- Disrupt U.S. CPG.
- Do marketing with no budget.
- Think about branding.
- Find product market fit.
- Recover from a startup disaster.
- Make billions of dollars as an immigrant shepherd.
I think this is one of my best episodes, truly.
