The Edward Show

E696: One year after the biggest leak in Google's history, we're going deep on the 3 most important discoveries - ranking factors Google claimed didn't influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will sometimes count backlinks on top domains as worthless Bonus: What the leak revealed about SEO myths, and how to trust your instincts Whether you're a seasoned SEO or just getting started, this breakdown will help you focus on what truly moves the needle - based on real, leaked internal data - as well as first hand experiences from the overall SEO community. Listen now to learn how to turn this once-secret info into actual SEO results. ⭐️ An Anonymous Source Shared Thousands of Leaked Google Search API Documents with Me; Everyone in SEO Should See Them - https://sparktoro.com/blog/an-anonymous-source-shared-thousands-of-leaked-google-search-api-documents-with-me-everyone-in-seo-should-see-them/ ⭐️ I have one thing to say - Dan Petrovic - https://dejanmarketing.com/i-have-one-thing-to-say/ ⭐️ To The Web Page Title Testing Tool - https://totheweb.com/learning_center/tool-test-google-title-meta-description-lengths/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Google API Leak: A Year in Review 01:46 Top Discoveries from the Leak 02:03 Clicks and Rankings: The Navboost Revelation 06:27 Pogo Sticking and User Engagement 08:28 Backlinks and Real Marketing 09:24 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #googleleak #searchengineoptimization #seohacks #seotips

E695: There's one simple SEO fix that most people skip - and it's more important than anything else. In this episode, I explain why this overlooked change matters so much, how I'm applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ ⭐️ How to Humanize ChatGPT Content  - https://edwardsturm.com/articles/humanize-chatgpt-content/ ⭐️ My newsletter - https://edwardsturm.com/newsletter/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Most Important Thing in SEO 00:33 Revamping Blog Layout for Better Engagement 01:22 Optimizing Content for SEO 02:29 Cutting the Fluff 04:44 The Power of TLDR Summaries 06:46 Success Stories and Testimonials The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seotips #seohacks #uiux

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets   - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles and meta descriptions   - SEO for fashion product pages - step-by-step layout of high-converting, SEO-optimized product pages with copywriting guidance   - Targeting multiple keywords for one product - using /collections/ and /styles/ pages to rank the same items for different search queries   - Visual SEO tactics - how to use alt text, compress images, and serve fast-loading image formats like WebP   - Real examples of SEO keyword targeting - such as "women's summer dresses" vs. "resort wear dresses for women" and how to structure pages for both   - Creating linkable assets for fashion ecommerce - with real-world case studies like Canva's Color Palette Tool   - Using social media to boost SEO - why real engagement from Instagram and TikTok drives rankings, and how fashion brands can capitalize on this   - Full ecommerce SEO strategy breakdown - how to grow organic traffic, build domain authority, and drive organic conversions from Google Search   - Applicable to more than just fashion - these strategies work for all ecommerce: apparel, accessories, lifestyle products, and more This is an in-depth breakdown of how to do SEO for ecommerce and especially clothing/accessories/fashion. ⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/ ⭐️ 100,000 Journalist Pitches Sent! Secrets From an Expert Link Builder - https://www.youtube.com/watch?v=RhTknUevZa8 ⭐️ AI Podcast Matcher - https://aipodcastmatcher.com ⭐️ Source of Sources - https://sourceofsources.com/ ⭐️ Help a Reporter Out - https://www.helpareporter.com/ ⭐️ Making Millions With Insane High Frequency Posting - https://www.youtube.com/watch?v=pgOx1KoB9ug ⭐️ Canva's color palette generator - https://www.canva.com/colors/color-palette-generator/ ⭐️ No link building budget could buy these results - https://edwardsturm.com/articles/no-link-building-budget-could-buy-these-results/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to SEO for Clothing Brands 00:10 Understanding the SEO Landscape for Clothing Brands 01:05 Episode Structure and Overview 02:03 Backlink Strategies for Clothing Brands 04:11 Advanced Backlink Techniques 11:12 Structuring Your Clothing Site for SEO 12:55 Detailed SEO Tactics for Clothing Sites 22:44 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #clothingseo #ecommerceseo #clothingmarketing #searchengineoptimization

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you use a shared IP address - What Google's own documentation says about this - Tools you can use to check your current hosting setup - Practical advice on when to consider switching to a dedicated IP ⭐️ 21 SEO Experiments That Will Change The Way You Think About SEO (Forever) - https://seosherpa.com/seo-experiments/ ⭐️ Google's documentation on this - https://support.google.com/webmasters/answer/9044175?hl=en ⭐️ Get your IP address - https://dnschecker.org ⭐️ Check if you're on shared hosting - https://viewdns.info/reverseip/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to the SEO Experiment 00:30 Overview of the Shared Hosting Experiment 01:11 Detailed Explanation of the Experiment 05:42 Experiment Results and Analysis 06:57 Practical Advice for SEO and Hosting 08:48 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing

E692: Unconventional advice for how to become nasty at SEO. This isn't just about being able to rank with SEO - it's about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn't. Finally, I tell you what to do and where to start. This is how to become an SEO pro - from scratch - in 2025. ▶️ $600,000 From Instagram and TikTok - In-Depth Funnel Breakdown - Joshua Ryan Schaver - https://www.youtube.com/watch?v=AGnNN0KyynA ▶️ Is Blog SEO Necessary for Topical Authority? - https://www.youtube.com/watch?v=fYbpAVxsDIM 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction 00:49 Why Become an SEO Pro in 2025? 02:26 Challenges and Advantages of SEO 07:06 The Pitfalls of Blogging for SEO 10:45 Selling Your Own Product 14:19 Practical Steps to Start 20:40 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I, first, demystify what Schema markup actually is. Then, I explain the lie SEO agencies and consultants use, giving examples. Next I share when you need to worry about Schema markup. Finally - I explain how to implement it yourself - without paying lots of money to an agency or consultant. Don't let agencies and consultants take money from you with this lie! ⭐️ Google's General structured data guidelines: https://developers.google.com/search/docs/appearance/structured-data/sd-policies ⭐️ Schema Markup Validator: https://validator.schema.org/ 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Chatbase's SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase's Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase's Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #digitalmarketing

E690: A lot of people say SEO doesn't work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn't rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort. I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if you know where to look. ⭐️ Sources 2025 State of SEO: - https://detailed.com/state-of-seo/ Sandra's 2 tweets: - https://x.com/TakoTreba/status/1910272327385743803 - https://x.com/TakoTreba/status/1910298233257029849 Apple Crushed Their Ads So They Learned SEO and Hit $10M ARR: - https://www.youtube.com/watch?v=MNHCwj5O4HI 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction: Chatbase's SEO Success 00:40 SEO Growth and Keyword Gaps 01:25 Inspiration from Chatbase's Marketing Lead 02:13 SEO Strategies and Results 02:56 Paid Ads and Social Media Tactics 03:36 Deep Dive into SEO Techniques 06:35 Blog SEO vs. Bottom of Funnel SEO 10:09 Chatbase's Keyword Rankings 13:56 Opportunities in SEO 14:28 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E689: People are searching Google now more than ever. A study last year showed, "Survey: 54% of people look through more search results vs. 5 years ago." But are they searching more because they like it or out of frustration? Signs point to frustration… and this leads to a great opportunity for marketers. It's now easier than ever to stand out in SEO - and I share how. Plus - huge news from Google: AI Mode reporting is coming to Google Search Console. GSC to show AI queries in addition to normal Google Search queries. I break this down. ⭐️ Google's AI Mode GSC Announcement: https://www.seroundtable.com/google-ai-mode-reporting-search-console-39468.html ⭐️ Survey: 54% of people look through more search results vs. 5 years ago: https://searchengineland.com/search-engine-experience-results-ads-survey-442943 ⭐️ https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/ 🎯 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 AI Mode Reporting in Google Search Console 02:32 Survey Insights: Search Behavior Over the Years 09:20 SEO Strategies: How to Exploit Search Behavior 16:13 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E688: If you frequently publish a blog that isn't optimized AT ALL, will that hurt your SEO? I break down the full answer. Here's what I cover: - Why publishing a high volume of content, without keyword targeting, isn't necessarily harmful - The situations where it can cause problems, and how to prevent them - How I use a similar approach on my own blog, https://edwardsturm.com/articles/ - A simple SEO trick: how to optimize already-published content in five minutes using data from Google Search Console - The smart way to organize your blog so Google understands it - and so visitors can find the right content I also explain how to turn non-optimized content into long-term assets for brand building, SEO value, and potential keyword wins. Mentioned tools and tips: - Google Search Console - Screaming Frog (free for up to 500 URLs) - Keyword discovery using ChatGPT - URL structure and internal linking best practices 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Question Overview 00:49 Personal Experience with Blogging 01:52 Optimizing Blog Posts for SEO 03:54 Potential SEO Problems and Solutions 07:15 Effective Content Structuring 10:31 Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing

E687: Is AI-generated traffic replacing classic SEO (optimizing for the "10 blue links") or is this just hype? I share the Internet's most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more. Plus, we break down: - What Google's new AI Mode means for search traffic and visibility - Whether LLM SEO is truly replacing traditional search - How to structure your content to appear in AI-generated answers - Why backlinks, crawlability, and FAQ sections still matter - but not always in the way you think - Why many SEO strategies are missing the mark when it comes to conversions - How to create bottom-of-funnel, sales-focused content that actually gets results in both classic and AI search - How to target transactional keywords rather than informational keywords  ⭐️ The Reddit thread: https://www.reddit.com/r/SEO/comments/1kr1le1/is_aigenerated_traffic_replacing_classic_seo/ ⭐️ Yesterday's podcast with the Head of SEO at Omnicom: https://youtu.be/896B-9BfI6s 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to AI and SEO 00:55 Top Comments from the SEO Subreddit 06:16 Google's AI Mode Announcement 07:14 Personal Insights on Optimizing for AI 11:45 Final Thoughts and Recommendations The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seohacks #seotips #performancemarketing