Web3 CMO Stories

Send us a textCurious about the future of decentralized internet and community-driven tech innovation? Join us as we sit down with Claudia Olah, the dynamic CMO of Uplink, to uncover her fascinating journey through the tech world. From her impactful work on Bitcoin infrastructure in El Salvador to her leadership role at Together Labs in Silicon Valley, Claudia brings a wealth of experience and insights. She shares Uplink's mission to revolutionize internet access and the powerful lessons she's learned from her mentors about turning weaknesses into strengths. Discover how Claudia's background in tech startups fuels her passion for community-focused marketing and the groundbreaking work Uplink is doing in the Web3 space.In this episode, we navigate the unique approach Uplink takes compared to traditional tokens, emphasizing their focus on tangible, real-world applications and community impact. Claudia sheds light on the importance of B2B solutions, robust investor support, and the challenges of keeping pace with the rapidly evolving Web3 marketing landscape. We discuss Uplink's exciting roadmap, including the launch of their Discord and point system, and the critical role of community feedback in shaping their product development and marketing strategies. Don't miss this inspiring conversation about building a global network for quality internet access and balancing professional engagement with personal well-being in the Web3 era.This episode was recorded through a Podcastle call on June 13, 2024. Read the blog article and show notes here: https://webdrie.net/building-a-global-network-for-quality-internet-access-with-claudia-olah-cmo-at-uplink/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textCan the future of decentralized applications be as seamless and scalable as traditional software? Join us as we welcome Erick de Moura, co-founder of Cartesi, who shares his revolutionary vision for modular blockchain ecosystems. In this episode, Erick breaks down how Cartesi is transforming the dApp development landscape by merging the power of Linux with modular blockchain protocols. You'll discover how the flexibility of Cartesi allows each application to operate with its own dedicated computational resources, vastly enhancing scalability and developer freedom. Erick also highlights the collaborative spirit and potential of integrating various projects and protocols, akin to the modular structure of the traditional internet.But Cartesi's ambitions don't stop at technology alone. Erick takes us through the innovative applications that Cartesi is powering, such as Air Impact's transparent carbon credit calculations and Bug Buster's decentralized bug bounty system. These projects exemplify how Cartesi is broadening blockchain's applicability beyond typical DeFi and NFT realms. We also delve into the vibrant community driving Cartesi's decentralized governance, featuring grants, hackathons, and educational initiatives. Erick emphasizes how community involvement is pivotal for fostering transparency, accountability, and innovation in Web3. Don't miss out on learning how you can be a part of this transformative journey and contribute to the future of blockchain with Cartesi. This episode was recorded through a Podcastle call on June 7, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-dapp-development-with-modular-blockchain-with-erick-de-moura-of-cartesi/

Send us a textWhat if you could transform the gaming industry and boost mainstream crypto adoption simultaneously? In this episode, we sit down with Jeff Zirlin, co-founder of Sky Mavis, to uncover the story behind Ronin's development and its massive impact on Web3 gaming. Jeff AKA "Jihoz", is a co-founder of Sky Mavis, the creators of Axie Infinity and the Ronin Blockchain. Axie is the #1 NFT game by DAU, NFT volume (as verified by the Guiness Book of world records), and cultural impactJeff shares the trials and triumphs of creating Axie Infinity and how these experiences led to the birth of the Ronin blockchain—an infrastructure designed specifically for gamers and game developers. We discuss the "Ronin effect" and how this tailored platform is propelling game growth at an unprecedented pace, making blockchain technology more accessible and attractive to gamers who are already familiar with digital currencies.We also explore the booming success of games like Pixels, Pyram, and Kaidro on the Ronin network, breaking down the strategies that have led to their impressive user engagement and growth. Discover the significance of community involvement, maintaining digital economy balance, and the importance of developing games transparently for achieving success in the Web3 space. Jeff provides insights into the future of gaming with blockchain, AI, and the metaverse, emphasizing Ronin's vital role in driving consumer adoption of Web3 technologies. Join us as we highlight how active community engagement on platforms like Discord and Facebook is fueling the ongoing success of the Ronin ecosystem.This episode was recorded through a Podcastle call on June 5, 2024. Read the blog article and show notes here: https://webdrie.net/how-ronin-blockchain-powers-millions-of-gamers-with-sky-mavis-co-founder-jeff-jihoz-zirlin/

Send us a textCurious to learn how blockchain can redefine your fandom experience? Join us as we sit down with Eric Ginsberg, Group Director and Head of Marketing at Candy Digital, to explore the future of fan engagement through Web3. Eric brings invaluable insights into how his company is revolutionizing the space with digital collectibles that offer exclusive access and tangible proof of fandom. Learn about the transition from traditional terms like "NFT" to more accessible concepts like "collectibles," and discover the importance of community and a long-term vision in this evolving landscape. We also tackle the challenges of integrating Web2 methods with Web3 innovations, featuring partnerships with Major League Baseball, DC Comics, and Netflix.In this episode, we break down the complex dynamics of engaging both Web2 and Web3 audiences. Eric delves into the fervent dedication of Web3 enthusiasts, who thrive on platforms like Discord and X, contrasted with mainstream tactics for Web2 audiences on Instagram and TikTok. Through storytelling and high-touch interactions, discover how Candy Digital's unique offerings, like the Bat Cowl, allow fans to be part of the narrative and even co-create characters with DC Comics. Eric also shares his experiences with culturally relevant marketing initiatives like the Revolt Summit, which celebrated hip-hop as a powerful cultural force.Get ready for an inside look at the innovative world of experiential events and the expansion of AR and VR technology through digital collectibles. From collaborations with icons like Snoop Dogg and Issa Rae to live events and streaming on platforms like Revolt TV, we explore the multifaceted ways Candy Digital is enhancing fan engagement. This episode is packed with insights into creating lasting experiences that go beyond mere transactions, offering fans new and immersive ways to engage with their favorite content.This episode was recorded through a Podcastle call on April 22, 2024. Read the blog article and show notes here: https://webdrie.net/major-league-baseball-and-beyond-web3-fan-interactions-explained-with-eric-ginsberg-of-candy-digital/

Send us a textGet ready for a short exclusive coverage of the Ethereum Community Conference (EthCC) in Brussels! Join me, as I bring you the most exhilarating moments and insights from the event that took over the heart of Belgium. This episode was recorded via Descript on June 11, 2024. The episode is so short, that exceptionally there are no show notes.

Send us a textUnlock the secrets of the transformative power of Web3 technologies as Brennen Schlueter, Chief Marketing Officer at Aleo Network Foundation, takes us on his incredible journey from traditional advertising to the cutting-edge world of blockchain. With experience working with industry giants like Nike, Amazon, and Robinhood, Brennan reveals how his early fascination with digital trends and cryptocurrency advocacy led him to his pivotal role at Aleo. Discover his passion for integrating zero-knowledge technology into blockchain, making it accessible for developers, and learn all about Aleo's groundbreaking zPass product and their highly anticipated mainnet launch.Explore the true potential of blockchain technology beyond just cryptocurrency trading as Brennen discusses its revolutionary applications in industries like logistics and finance. This episode also delves into the evolving landscape of brand building in a digital world, highlighting the integration of on-chain and off-chain data for more effective marketing. Brennen's insights on creative marketing strategies and the importance of a strong, adaptable brand in a rapidly changing environment offer valuable lessons for marketers and tech enthusiasts alike. Don't miss this opportunity to gain a deeper understanding of the future of Web3 and the innovative efforts at Aleo Network Foundation.This episode was recorded through a Podcastle call on June 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-curiosity-to-strategy-zero-knowledge-in-the-marketing-world-with-brennen-schlueter/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textEver wondered how your everyday devices could become a source of income and contribute to a greener planet? Join us for an enlightening conversation with Domenic Carosa, co-founder and chairman of Hivello, where he shares his journey from listing his first company on the Australian Stock Exchange in 2000 to becoming a pioneer in the blockchain industry. Discover how Hivello aims to democratize decentralized physical infrastructure networks (DePIN) by allowing users to earn money through sharing their computer resources. Domenic also delves into their recent $2.5 million fundraising and ambitious plans for product development, aiming to make Web3 accessible to the masses.Explore the future of Web3 mining as we discuss the environmental benefits of repurposing obsolete equipment through innovative methods that utilize everyday devices like laptops and mobile phones. Domenic emphasizes the importance of building a strong community in the Web3 space and shares strategies for engaging users on platforms like Telegram, Discord, and Twitter. From contrasting traditional Bitcoin mining with new sustainable approaches to outlining plans for onboarding the next million users, this episode is packed with insights on how technology and community can drive positive change for both our digital and physical worlds. Don’t miss the excitement about the future of Web3 mining, community building, and sustainable innovation.This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/how-hivellos-depin-can-put-power-in-peoples-hands-with-domenic-carosa/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textEver wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveraging innovative tools and community-driven initiatives like CookieToken and Airdrop Shield to stay ahead in the marketing game. Learn how Cookie3 is utilizing analytics and AI to combat bots and Sybil attackers, ensuring more effective airdrop campaigns. Krystyna offers a rare glimpse into her strategic vision and how her growing team allows her to focus on broader company goals.In the second half, we delve into the phenomenal success of the Cookie3 Affiliate platform, which amassed 18,000 members without any formal promotion. Krystyna discusses the power of partnerships with the Cookie DAO, the strategic use of airdrops, and the influence of Key Opinion Leaders in fostering a competitive and engaging atmosphere. Discover the importance of regional community-building, effective communication within the marketing team, and measuring community sentiment to craft compelling narratives. This episode is packed with actionable insights on growth strategies and community engagement that you won't want to miss.This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/innovative-strategies-in-web3-marketing-with-krystyna-kozak-cmo-at-cookie3/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textWhat if owning digital assets could safeguard your wealth and provide financial mobility, even amid war or economic turmoil? This episode features an insightful conversation with Sanja Kon, Vice President of Circle Europe and former CEO of Utrust, as she recounts her journey from corporate roles at Vodafone, eBay, and PayPal to pioneering the Web3 and blockchain space. Sanja shares the challenges and triumphs she faced while developing Utrust, a crypto-to-fiat payment platform, and discusses her transition to Circle, emphasizing the significance of user experience in the broader adoption of Web3 technologies.We delve into the empowering themes of Sanja's new book, "Web3 and Blockchain for Women," which addresses crucial topics like money mindset and financial freedom.Sanja passionately speaks about the transformative potential of Bitcoin and stablecoins in fostering financial inclusion for those affected by instability. She underscores the importance of women taking control of their financial futures and reframing their perceptions about money to achieve empowerment. Tune in for an episode rich with insights, personal stories, and practical advice on embracing opportunities in the blockchain economy. Don't miss the chance to be inspired by Sanja's journey and learn how to navigate the evolving landscape of digital finance.This episode was recorded through a Podcastle call on May 24, 2024. Read the blog article and show notes here: https://webdrie.net/web3-and-blockchain-for-women-with-sanja-kon-from-circle-europe/

Send us a textEver wondered how a digital dollar could revolutionize financial inclusion? Join us on the Web3 CMO Stories podcast as we welcome Mercina Tillemann Perez, VP of Impact at Circle, to explore the incredible potential of USDC, a stablecoin issued by Circle. Mercina, with her rich background in policy, technology, finance, and health, shares her insights on how USDC is transforming access to financial services, especially for underserved communities. Discover how this digital dollar leverages blockchain technology and the stability of the US dollar to provide fast, affordable financial solutions, from cross-border remittances to humanitarian aid. With 75% of USDC wallets holding balances under $100, it's clear that these services are accessible and practical for a broad range of users.But that's not all—we also delve into Circle's impactful initiatives aimed at small and medium-sized enterprises (SMEs). Learn about the benefits of real-time payments and reduced transaction fees, which are crucial for global business operations. Mercina discusses Circle's educational platform, Circle U, and its efforts to enhance digital financial literacy through partnerships with universities worldwide. Furthermore, we highlight the significance of global pitch competitions in advancing sustainable development goals and Circle's vision for a seamless global financial system. Tune in and understand how Circle is not just talking about change but actively creating a world where financial inclusion is a reality for everyone.This episode was recorded through a Podcastle call on May 22, 2024. Read the blog article and show notes here: https://webdrie.net/usdc-and-the-future-of-financial-inclusion-with-mercina-tillemann-perez-vp-of-impact-at-circle/