Web3 CMO Stories

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards• Example: Airline NFT tickets that automatically update and compensate during delays• Web3 communities enable direct customer feedback and genuine brand advocacy• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions• The convergence of AI and Web3 will enable hyper-personalized customer experiences• Web3 technology identifies and rewards true superfans rather than paid influencers• Brands don't need to replace existing loyalty programs – Web3 can enhance current models• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketingThis episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textRuchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed.• Building technology that lets users buy renewable energy from anywhere in the world through blockchain• Creating an IoT gateway compatible with over 40 types of electrical equipment to enable smart electricity management• Addressing equity problems in renewable energy by making solar affordable for small businesses in India and Africa• Developing a crypto SDK that allows developers to build applications on top of electricity infrastructure• Automating electricity payments and management without requiring users to understand Web3 technology• Planning to launch in the next 45-60 days with initial focus on solar energy transactionsThis episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/why-your-next-utility-bill-might-be-paid-by-a-smart-contract-with-ruchir-punjabi/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textDaniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world.• Building personal brand starts with understanding who you are at your core• Dysko app allows users to place their profile in up to 10 locations worldwide to find like-minded connections• AI-powered conversations help users discover common interests before meeting in person• 35% of college students suffer from social anxiety disorder, worsened by COVID isolation• Personal authenticity is crucial: people have built-in "bullshit detectors" for inauthentic brands• AI will transform society by replacing many traditional jobs but can enhance human connection if properly managed• Deep fakes and AI-generated content present serious challenges to trust and information integrityThis episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/from-soap-star-to-tech-entrepreneur-daniel-goddards-journey-s5-e09/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textToday's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players.• The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream adoption • Value creation vs. profit extraction for gamers • Building community engagement around fun experiences • Innovative approaches to gaming and rewards structure • Future vision for sustainable Web3 gaming ecosystems This episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/how-to-get-1-million-gamers-into-web3-games-with-amos-whitewolf/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications • Key insights on building a culture of fearlessness and creativity within organizations • Real-world examples such as Liquid Death on how to disrupt traditional marketing messages • The concept of "everyday awe" and its importance in creating memorable marketing experiences • Emphasis on courage as a primary driver of successful marketing today Join us for a dynamic episode and listen as we unpack these insights! This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textReady to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype. • Discussion on why understanding the macroeconomic environment is crucial • Importance of creating and finalizing technology for real-world application • Adaptive marketing strategies in times of uncertainty • Shift from a focus on token prices to tangible product utility • Building authentic and engaged Web3 communities • Effective use of AI tools for optimizing marketing efforts If you enjoyed this episode, please subscribe, share, and leave a review to support the show! This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textThe episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compliance • Importance of building user trust in crypto • Behavioral differences between new and long-term crypto investors • The potential of tokenization in asset management • Advice for entrepreneurs to innovate in the crypto spaceThis episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/discover-how-valos-makes-crypto-a-productive-asset-for-everyone-with-lauri-marekwia-co-founder/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textThis episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.• Discusses common misconceptions about Web3 and its association with scams• Advocates for a rebranding of Web3 to enhance its perception • Highlights the importance of clear communication to attract mainstream users • Explores the potential of AI in verifying content authenticity through blockchain • Examines how AI agents could simplify decentralized finance processes • Calls for marketeers to actively engage in reshaping the narrative around Web3This episode was recorded through a Descript call on February 4, 2025. Read the blog article and show notes here: https://webdrie.net/rebranding-web3-and-the-synergy-of-ai-transforming-perceptions-and-opportunities-with-diego-borgo/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textJoin us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes. Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where your CPU, RAM, and GPU work for you, earning DePIN tokens, stablecoins, or even cash.Experience a seamless journey into Web3—without the usual tech headache. With the Hivello app, getting started is as simple as clicking ‘Download’—no need for Docker or Kubernetes. Our conversation unveils the power of Hivello’s proprietary AI, which personalizes your experience by selecting the best DePIN protocols, and teases the prospect of fiat payments, making this cutting-edge technology accessible to everyone. Plus, learn how running the software continuously can earn you Hivello tokens—ready for staking, saving, or trading.Peek into the future of the Hivello ecosystem as we discuss post-Token Generation Event (TGE) plans. Imagine a world where stablecoins are integrated, fiat payments become the norm, and Hivello expands to 50 top decentralized networks by 2025. Domenic emphasizes the pivotal role of artificial intelligence and strategic partnerships in optimizing returns. The Hivello team values community engagement, offering platforms like Discord and X for feedback, ensuring the ecosystem evolves with you.This episode is your gateway to strengthening decentralized networks and experiencing Hivello’s advantages—don’t miss out!This episode was recorded through a Descript call on February 12, 2025. Read the blog article and show notes here: https://webdrie.net/unlocking-decentralized-computing-transforming-your-devices-into-income-with-domenic-carosa-co-founder-of-hivello/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textThis conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience.• Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer • Key differences setting Bitlayer apart in the Bitcoin L2 landscape • Challenges institutional investors face in Bitcoin yield strategies • Importance of strategic partnerships in growing the Bitcoin ecosystem • Vision for Bitlayer's future and the role of compliance in crypto This episode was recorded through a Descript call on January 29, 2025. Read the blog article and show notes here: https://webdrie.net/pioneering-the-next-wave-of-bitcoin-ecosystems-with-charlie-hu-ceo-of-bitlayer/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you........................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................