Web3 CMO Stories Storytelling Beats Features: A CMO's Perspective on Web3 Marketing – with Steven Dolcemaschio | S5 E21
Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape.
• Culture and product are at the center of effective brand storytelling across all industries
• Technical products in Web3 need better storytelling that focuses on benefits rather than features
• Community building is essential - crypto pioneered modern community-centric marketing
• Experience-focused marketing creates meaningful connections with users
• As Web3 and traditional finance merge, infrastructure companies need to build bridges for mainstream adoption
• Future growth will come from passive users wanting seamless experiences, not power users
• Human creativity and authentic connection remain irreplaceable as AI threatens to create a "sea of sameness"
This episode was recorded through a Descript call on May 14, 2025. Read the blog article and show notes here: https://webdrie.net/storytelling-beats-features-a-cmos-perspective-on-web3-marketing-with-steven-dolcemaschio/