Web3 CMO Stories

Send us a textWhat if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting financial services, supply chains, and the emerging concept of digital product passports. We explore how the fusion of DeFi and traditional finance, along with regulatory support, is shaping a more promising blockchain landscape. Annelise also gives us a glimpse into her book, which educates on blockchain's transformative role in capital markets and underscores the importance of education, regulation, and interoperability for the widespread adoption of these technologies.Venture into the evolving world of digital assets as we discuss the integration of ETFs and tokenized funds, setting the stage for the next big wave in investment opportunities. With traditional asset managers beginning to tokenize funds, the potential for market growth is immense, offering lower fees and minimum investments. We compare the regulatory hurdles faced in the U.S. with more progressive stances in Europe and beyond, and tackle the skepticism surrounding cryptocurrencies. Annelise emphasizes that incidents like the FTX debacle were rooted in poor governance, not flaws in the technology. Discover how blockchain's inherent traceability could become a regulator’s best ally, helping dispel myths and foster broader acceptance across financial systems. We wrap up with insights into the power of learning and building relationships in this ever-changing industry, encouraging listeners to stay connected with communities and educational resources for continuous growth.This episode was recorded at Web Summit in the official podcast booth on November 13, 2024. Read the blog article and show notes here: https://webdrie.net/from-traditional-finance-to-blockchain-innovation-with-annelise-osborne-cbo-at-kadena-at-web-summit/

Send us a textEver wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the event. From intimate meetups scheduled via the WebSummit app to reconnecting with industry peers like Diego Borgo and Ethan Pierce, the experience was an exhilarating blend of chaos and connection. While there wasn't a dedicated Web3 stage this year, the spirit of Web3 thrived in side events like the DePIN Day by Outlier Ventures, where networking was anything but ordinary. Despite missing a main stage presence, Web3 was interwoven into every corner of the summit, promising a return next year. Each side gathering, whether atop a rooftop bar or amidst the buzzing meetups, turned into a serendipitous reunion of the Web3 community. Listen along as I recount these enriching exchanges, the thrill of bumping into familiar faces, and why WebSummit remains an unmissable gathering for tech enthusiasts worldwide.This episode was recorded via Descript on November 15, 2024. The episode is short, so exceptionally there are no show notes.Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textUnlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership. Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll gain insights into how this technology empowers users, offering a fair and transparent model for monetization, while dismantling the traditional hold of tech giants on personal data. This episode is a must-listen for anyone keen on understanding the ethical shifts and opportunities waiting to be tapped in the Web3 landscape.Explore the seismic shifts in data ownership and control that are setting the stage for a digital age where users hold the power. We discuss the critical need to simplify Web3 technology for it to pass the "mom test," making it as intuitive as beloved platforms like Roblox. Hear about the exhilarating convergence of Web2 and Web3 that could redefine the gaming sector by 2030 and beyond, eliminating speculative players and ensuring a fairer playing field. With our own insights into blockchain patents and custodial wallets, we paint a vivid picture of a future where decentralization and data democratization are no longer just buzzwords, but the bedrock of business success.This episode was recorded through a Podcastle call on October 1, 2024. Read the blog article and show notes here: https://webdrie.net/unraveling-web3-gaming-and-ethical-data-ownership-with-tim-tello-ceo-of-3thix/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textIn this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand.  Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain with 2 billion transactions. Furthermore, he explores key differences between Web3 and traditional tech marketing, noting the essential role of community-driven creation and the high barriers to entry. Marc shares insights on successful strategies, including a highly engaging community-driven ad campaign. The episode concludes with a look at exciting developments in Algorand, such as staking rewards and efforts to reduce UX barriers. Tune in for a compelling conversation on blockchain marketing and innovative solutions driving mainstream adoption.This episode was recorded through a Podcastle call on September 19, 2024. Read the blog article and show notes here: https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textWondering what sets the stage for the next big altcoin surge? Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten as he highlights intriguing trends in the altcoin landscape, including AI, real-world assets, and the buzz surrounding decentralized physical infrastructure networks. We also cast a spotlight on the ever-evolving landscape of Web3 gaming, with Quinten sharing his journey and the transformative impact of KOL marketing in the crypto sphere since he became a full-time KOL in 2017.Amidst the noise of the crypto world, how do you ensure genuine engagement? Explore the challenges of authentic marketing strategies and the nuances of identifying fake interactions on platforms like Instagram and Twitter. Discover how WeRate is pioneering solutions to tackle fake reviews and review bombing through innovative technology. Lastly, we ponder the emergence of a "killer app" in the blockchain domain, particularly in gaming, while reflecting on how trends like the metaverse and AI transition from traditional tech realms into crypto. Don't miss these thought-provoking discussions and stay connected with me on X for the latest updates and insights into these ever-evolving technological landscapes.This episode was recorded through a Podcastle call on September 10, 2024. Read the blog article and show notes here:  https://webdrie.net/how-kols-shape-project-visibility-and-success-in-cryptocurrency-with-quinten-francois/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textCurious how a startup founder transitions to the world of venture capital? Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion for data analytics, paved the way for his successful startup. His insights into the emergence of mobile apps and their impact on marketing strategies have greatly shaped his approach to investing today.Discover the secrets to achieving product-market fit and the vital importance of understanding customer needs right from the start. Adrian walks us through a game-changing exercise involving a matrix that helps entrepreneurs analyze roles and motivations in purchasing decisions. We also touch on the competitive advantage of diversity in business teams, emphasizing how unique perspectives from overlooked founders can lead to successful financial outcomes. This conversation uncovers the real power of varied experiences in driving positive results.But that's not all. Learn essential strategies for securing venture capital funding in fintech, AI, and cybersecurity. We explore the intricacies of the fundraising process, comparing it to a sales cycle, and the art of crafting a compelling pitch. Adrian shares invaluable tips on refining both personal and company narratives to align with investor expectations. Don't miss out on the excitement of hosting investors on our podcast, gaining insights, and the encouragement to share these learnings with others who could benefit. Join us, subscribe, and let's grow together!This episode was recorded through a Podcastle call on September 4, 2024. Read the blog article and show notes here:  https://webdrie.net/from-startup-founder-to-venture-capitalist-with-adrian-mendoza/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textWorld-renowned crypto and blockchain expert Anna Tutova reveals how her background in international law and a curiosity sparked by Bitcoin in 2017 led her on an inspiring journey into the world of Web3 and cryptocurrency. Despite early family discouragement, Anna's insights offer a captivating look into the shifting crypto markets from Asia to Europe and Dubai, and the influential role of digital assets in crisis situations like those in Ukraine. Join us as Anna paints a vivid picture of how these technologies are transforming financial landscapes globally, illuminating both challenges and opportunities.Curious about the role of blockchain technology in shaping digital identities? Our conversation with Anna delves into the complexities of navigating the crypto sector's information overload and misinformation. We tackle the importance of discerning credible news amidst the noise and explore how blockchain might hold the key to combating fake news and AI-generated deepfakes. With Anna's optimistic outlook, we chart a future where blockchain and crypto continue to evolve, setting the stage for innovative solutions and widespread adoption.As traditional financial institutions increasingly embrace blockchain, discover how over 880 million people are now part of the crypto movement. We explore the impact of major global events and industry shifts on the crypto market's growth, and Anna shares practical advice for newcomers eager to understand Web3. From her experiences at the European Blockchain Convention in Barcelona to the best resources for staying informed, this episode offers valuable guidance to both seasoned enthusiasts and those just starting their crypto journey. Tune in and be part of this thrilling exploration into the ever-evolving world of blockchain technology.This episode was recorded at the European Blockchain Convention in Barcelona on September 26, 2024. Read the blog article and show notes here: https://webdrie.net/insights-from-interviews-with-vitalik-buterin-cz-and-web3s-global-leaders-with-anna-tutova-at-european-blockchain-convention/Watch the YouTube version here: https://youtu.be/hDoB8F2Jk1kDiscover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textWhat if the core principles of Web3 are being compromised by the very infrastructure meant to support it? Join us as we tackle this critical issue with Ashton Hettiarachi, the visionary founder of Openmesh. Ashton draws fascinating parallels between historical power structures and the current dominance of tech giants like AWS, revealing how centralization poses a serious threat to the integrity and accountability of the Web3 network. With AWS hosting a whopping 75% of Ethereum nodes, we are standing at a crossroads where the ideals of decentralization hang in the balance.Listen in as we navigate the complexities of incentivizing independent node operators and making decentralized infrastructure a reality. Ashton takes us through the economic challenges of running nodes and the centralization roadblocks in node operation services. Hear about the exciting journey of Openmesh, from its inception in 2020 to its innovative solutions today, including how it aims to democratize node operation with a decentralized, immutable cloud model. Discover how leveraging unused compute resources and bandwidth from independent providers can revolutionize Web3 infrastructure. Don't forget to share this episode, follow our show, and leave your reviews to help us reach more listeners passionate about preserving the ethos of Web3.This episode was recorded through a Podcastle call on September 3, 2024. Read the blog article and show notes here: https://webdrie.net/the-battle-for-decentralization-safeguarding-web3-integrity-with-ashton-hettiarachi-founder-of-openmesh/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textIn this solo episode, I share my experience attending the European Blockchain Convention in Barcelona. As a key opinion leader, along with my crew Dénes and Oliver, I captured valuable video content, interviews, and insights throughout the event. I also discuss an in-depth interview with media personality Anna Tutova, delving into global Web3 adoption trends and the future of blockchain media. Stay tuned for the upcoming episode with Anna and all the video content from the event. Make sure to subscribe and follow on social media for more updates!

Send us a textWhat happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems? Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to empowering content creators to monetize their viral videos. Hear his personal anecdotes, including how a friend's viral video sparked the need for a platform that truly rewards creators. Discover the trials and triumphs that shaped RECRD's innovative approach, attracting a wave of users and investors eager to join the revolution.In this episode, we delve into how RECRD leverages blockchain to revolutionize creator payments and ownership, enabling seamless global transactions with built-in wallets and real-world applications of NFTs. Anoir introduces us to 'rebounds,' a groundbreaking engagement method that redefines interactions beyond traditional likes and comments. Gain insights into the platform's unique mechanics that boost user recognition and engagement, creating a transparent and trustworthy ecosystem. Join us as we uncover RECRD's broader vision, set on turning ideas into reality through milestone achievements, and learn how you can explore its features and contribute your feedback.This episode was recorded through a Podcastle call on August 27, 2024. Read the blog article and show notes here: https://webdrie.net/innovating-video-engagement-with-blockchain-and-ai-with-anoir-houmou-ceo-at-recrd/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'