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Web3 CMO Stories

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Jul 5, 2024 • 25min

How Hivello's DePIN Can Put Power in People's Hands – with Domenic Carosa | S4 E20

Send us a textEver wondered how your everyday devices could become a source of income and contribute to a greener planet? Join us for an enlightening conversation with Domenic Carosa, co-founder and chairman of Hivello, where he shares his journey from listing his first company on the Australian Stock Exchange in 2000 to becoming a pioneer in the blockchain industry. Discover how Hivello aims to democratize decentralized physical infrastructure networks (DePIN) by allowing users to earn money through sharing their computer resources. Domenic also delves into their recent $2.5 million fundraising and ambitious plans for product development, aiming to make Web3 accessible to the masses.Explore the future of Web3 mining as we discuss the environmental benefits of repurposing obsolete equipment through innovative methods that utilize everyday devices like laptops and mobile phones. Domenic emphasizes the importance of building a strong community in the Web3 space and shares strategies for engaging users on platforms like Telegram, Discord, and Twitter. From contrasting traditional Bitcoin mining with new sustainable approaches to outlining plans for onboarding the next million users, this episode is packed with insights on how technology and community can drive positive change for both our digital and physical worlds. Don’t miss the excitement about the future of Web3 mining, community building, and sustainable innovation.This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/how-hivellos-depin-can-put-power-in-peoples-hands-with-domenic-carosa/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jul 2, 2024 • 29min

Innovative Strategies in Web3 Marketing with Krystyna Kozak, CMO at Cookie3 | S4E19

Send us a textEver wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveraging innovative tools and community-driven initiatives like CookieToken and Airdrop Shield to stay ahead in the marketing game. Learn how Cookie3 is utilizing analytics and AI to combat bots and Sybil attackers, ensuring more effective airdrop campaigns. Krystyna offers a rare glimpse into her strategic vision and how her growing team allows her to focus on broader company goals.In the second half, we delve into the phenomenal success of the Cookie3 Affiliate platform, which amassed 18,000 members without any formal promotion. Krystyna discusses the power of partnerships with the Cookie DAO, the strategic use of airdrops, and the influence of Key Opinion Leaders in fostering a competitive and engaging atmosphere. Discover the importance of regional community-building, effective communication within the marketing team, and measuring community sentiment to craft compelling narratives. This episode is packed with actionable insights on growth strategies and community engagement that you won't want to miss.This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/innovative-strategies-in-web3-marketing-with-krystyna-kozak-cmo-at-cookie3/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jun 28, 2024 • 22min

Web3 and Blockchain for Women, with Sanja Kon from Circle Europe | S4 E18

Send us a textWhat if owning digital assets could safeguard your wealth and provide financial mobility, even amid war or economic turmoil? This episode features an insightful conversation with Sanja Kon, Vice President of Circle Europe and former CEO of Utrust, as she recounts her journey from corporate roles at Vodafone, eBay, and PayPal to pioneering the Web3 and blockchain space. Sanja shares the challenges and triumphs she faced while developing Utrust, a crypto-to-fiat payment platform, and discusses her transition to Circle, emphasizing the significance of user experience in the broader adoption of Web3 technologies.We delve into the empowering themes of Sanja's new book, "Web3 and Blockchain for Women," which addresses crucial topics like money mindset and financial freedom.Sanja passionately speaks about the transformative potential of Bitcoin and stablecoins in fostering financial inclusion for those affected by instability. She underscores the importance of women taking control of their financial futures and reframing their perceptions about money to achieve empowerment. Tune in for an episode rich with insights, personal stories, and practical advice on embracing opportunities in the blockchain economy. Don't miss the chance to be inspired by Sanja's journey and learn how to navigate the evolving landscape of digital finance.This episode was recorded through a Podcastle call on May 24, 2024. Read the blog article and show notes here: https://webdrie.net/web3-and-blockchain-for-women-with-sanja-kon-from-circle-europe/
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Jun 25, 2024 • 22min

USDC and the Future of Financial Inclusion – with Mercina Tillemann Perez, VP of Impact at Circle | S4 E17

Send us a textEver wondered how a digital dollar could revolutionize financial inclusion? Join us on the Web3 CMO Stories podcast as we welcome Mercina Tillemann Perez, VP of Impact at Circle, to explore the incredible potential of USDC, a stablecoin issued by Circle. Mercina, with her rich background in policy, technology, finance, and health, shares her insights on how USDC is transforming access to financial services, especially for underserved communities. Discover how this digital dollar leverages blockchain technology and the stability of the US dollar to provide fast, affordable financial solutions, from cross-border remittances to humanitarian aid. With 75% of USDC wallets holding balances under $100, it's clear that these services are accessible and practical for a broad range of users.But that's not all—we also delve into Circle's impactful initiatives aimed at small and medium-sized enterprises (SMEs). Learn about the benefits of real-time payments and reduced transaction fees, which are crucial for global business operations. Mercina discusses Circle's educational platform, Circle U, and its efforts to enhance digital financial literacy through partnerships with universities worldwide. Furthermore, we highlight the significance of global pitch competitions in advancing sustainable development goals and Circle's vision for a seamless global financial system. Tune in and understand how Circle is not just talking about change but actively creating a world where financial inclusion is a reality for everyone.This episode was recorded through a Podcastle call on May 22, 2024. Read the blog article and show notes here: https://webdrie.net/usdc-and-the-future-of-financial-inclusion-with-mercina-tillemann-perez-vp-of-impact-at-circle/
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Jun 21, 2024 • 31min

Push Protocol and Unstoppable Domains: A New Era of Messaging – with Harsh Rajat | S4 E16

Send us a textCan decentralized communication be the key to unlocking the true potential of Web3?  In our conversation with Harsh Rajat, we explore the evolution and impact of decentralized communication in Web3.Harsh  is the founder and project lead of Push Protocol, formerly known as EPNS, which emerged from an ETH Global hackathon in 2020. Push Protocol is the most widely adopted Web3 communication platform, having powered over 75 million notifications to over 100,000 users since its launch in January 2021.Key TakeawaysThe necessity of a communication layer in Web3 and how Push Protocol addresses this gapHow Push Protocol enables decentralized notifications and messaging, including wallet-to-wallet communicationThe concept of token-gated group messaging and its implementation with Unstoppable DomainsHarsh's journey from Web2 to Web3 and his entrepreneurial experiencesThe importance of interoperability and how Push Protocol ensures secure, cross-platform communicationFuture developments in Push Protocol, including the upcoming V3 and decentralized node networkHow Push Protocol contributes to the mass adoption of Web3 by enhancing user experience and reducing frictionThe role of Unstoppable Domains in fostering innovative communication solutions in Web3This episode was recorded through a Podcastle call on May 17, 2024. Read the blog article and show notes here: https://webdrie.net/push-protocol-and-unstoppable-domains-a-new-era-of-messaging-with-harsh-rajat/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jun 18, 2024 • 31min

From CryptoKitties to Stardust: Canaan Linder's Vision for Web3 Gaming Innovation | S4 E15

Send us a textHave you ever wondered what it takes to revolutionize the gaming industry? Join us as we sit down with Canaan Linder, the trailblazing CEO of Stardust, to uncover the future of Web3 gaming. From his early days as a software engineer at Bloomberg to leading a $35 million funded powerhouse, Canaan shares how his journey and passion for NFT projects like CryptoKitties laid the foundation for Stardust.  We dissect the innovative Wallet as a Service concept and its seamless integration of blockchain inventories into games, making the experience smoother for users. Canaan also sheds light on the evolving strategies for user acquisition and the ambitious goals set for Web3 gaming by 2027, aiming to match the quality and enjoyment of traditional gaming.In this episode, we also explore the transformative power of community in Web3 gaming. Learn how player ownership turns gamers into fervent advocates, driving the success of titles like RuneScape, Axie Infinity, and Shrapnel. Through engaging anecdotes and examples, we discuss the importance of community platforms like Discord and Twitter in fostering engagement. For aspiring entrepreneurs, Canaan offers invaluable tips on navigating the challenges of the Web3 space, stressing persistence, adaptability, and continuous learning. Whether you're fascinated by Stardust's journey or looking for entrepreneurial guidance, this conversation is packed with expert insights and inspiration.This episode was recorded through a Podcastle call on May 14, 2024. Read the blog article and show notes here:  https://webdrie.net/from-cryptokitties-to-stardust-canaan-linders-vision-for-web3-gaming-innovation/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jun 14, 2024 • 27min

From Meerkat to Towns: Ben Rubin's Journey | S4 E14

Send us a textWhat if blockchain could not only revolutionize finance but also transform how we communicate online? Join us for an eye-opening conversation with Ben Rubin, the innovative mind behind Meerkat and Houseparty, as he shifts his focus to creating digital spaces that prioritize human connection and community. From his early days in architecture school to the development of his latest venture, Towns, Ben shares valuable insights and hard-earned lessons. Learn how his journey from physical to digital architecture has influenced his approach to building platforms designed for interaction and connection.In this episode, we delve into the intricate ways blockchain technology can enhance trust and accountability in online interactions. Ben explains how introducing cryptographic proofs and ownership stakes can create more reliable and sustainable digital environments. We also compare the unique features of Towns with platforms like Discord, focusing on the promise of user-owned, transparent, and secure communities. Don't miss out on the excitement around the upcoming launch phases of Towns and the River protocol, and discover how these innovations could reshape the future of online community building.This episode was recorded through a Podcastle call on May 13, 2024. Read the blog article and show notes here:  https://webdrie.net/from-meerkat-to-towns-ben-rubins-journey/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jun 11, 2024 • 29min

Crafting Crypto Content Mastery: Lark Davis' Journey and Marketing Insights | S4 E13

Send us a textLark Davis is a seasoned crypto investor and founder of Wealth Mastery, a weekly crypto newsletter with over 125,000 subscribers. He covers DeFi, NFTs, altcoins, technical analysis, and more. With over five years in crypto investing, Lark has made millions and also faced losses. His bold crypto price forecasts and educational content have garnered an impressive social media following, including 71 million views on YouTube. Lark has been featured in Cointelegraph and CoinDesk.In our conversation, we explore how to create engaging and educational crypto content for both beginners and seasoned investors. Specifically:Balancing content for new and experienced crypto enthusiastsThe journey from discovering Bitcoin to becoming a full-time crypto content creatorChallenges and strategies in scaling a crypto newsletter businessEffective content repurposing across multiple channelsInsights on technical analysis and market trends in cryptoThe impact of Bitcoin halving and ETFs on market dynamicsStrategies for exiting positions during market peaksUnderstanding market sentiment and timing for maximum profitThis episode was recorded through a Podcastle call on May 7, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-crypto-content-mastery-lark-davis-journey-and-marketing-insights/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jun 7, 2024 • 26min

Building in Public: Pixels' Key to Community Engagement with Heidi Christine | S4 E12

Send us a textHeidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.The importance of building in public and involving the community in the development processStrategies for growing and nurturing a passionate community, such as weekly live streams and AMAsBalancing community feedback with the team's vision for the gameMeasuring community sentiment and using it to guide development decisionsThe role of community in driving mass adoption of Web3 gamingHeidi's excitement for the future of Pixels and the opportunities for expansion and innovationThis episode was recorded through a Podcastle call on May 23, 2024. Read the blog article and show notes here: https://webdrie.net/building-in-public-pixels-key-to-community-engagement-with-heidi-christine/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jun 4, 2024 • 9min

Inside Consensus 2024: Crypto and the Vision of Robert F. Kennedy Jr. | S4 E11

Send us a textIs cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast. From the electric atmosphere of Austin with over 15,000 attendees, to the bold and visionary speech of Maverick presidential candidate Robert F. Kennedy Jr., who openly shared his personal investments in Bitcoin and his revolutionary plans for integrating cryptocurrency into the nation's financial framework. This episode promises an insider's look at an event that brought together the brightest minds and the most influential figures in the digital asset space.This episode was recorded via Descript on June 3, 2024. Read a short article here:https://webdrie.net/inside-consensus-2024-crypto-and-the-vision-of-robert-f-kennedy-jr/

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