Web3 CMO Stories The Telegram Gaming Revolution: Why 1 Billion Users Are the Untapped Goldmine | S5 E26
Komal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto.
• Telegram provides unique distribution opportunities through peer-to-peer messaging
• GOAT Gaming onboarded 5 million users by creating strong referral loops
• Success on Telegram requires adapting to its unique ecosystem rather than following traditional marketing playbooks
• AlphaGoats introduces AI characters that serve as community managers and content creators
• Their AI character "Amy" runs competitive social games that increased engagement by 4x
• AI allows marketers to test and iterate without engineering resources, cutting content cycles from weeks to 24 hours
• Being able to test, capture data, and iterate quickly is critical in fast-moving spaces
• The integration of AI with Web3 gaming may finally help overcome adoption barriers
This episode was recorded through a Descript call on June 11, 2025. Read the blog article and show notes here: https://webdrie.net/the-telegram-gaming-revolution-why-1-billion-users-are-the-untapped-goldm
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