Web3 CMO Stories

Send us a textDennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.• Google verification (Knowledge Panel) establishes your digital authority for free• The personal brand website homepage should be the definitive location for your professional facts• AI systems draw from Google's information layer, making your search presence crucial• Effective AI use involves conversations rather than one-shot "magic" prompts• The $1/day strategy tests content at small scale before investing heavily in winners• Real, authentic content consistently outperforms AI-generated material• The MAA framework (Metrics, Analysis, Action) provides a systematic approach to marketing decisions• "Flawsome" content showing authentic experiences resonates across all platforms• Paid promotion can actually improve SEO through behavioral signalsShare this episode with entrepreneurs who want to establish genuine digital authority. If you haven't yet followed the show or given a review, this is a great moment to do so - those five stars help reach a bigger audience!This episode was recorded at DGT/LX 2025 in Oeiras on April 22, 2025. Read the blog article and show notes here: https://webdrie.net/dennis-yu-how-to-win-with-ai-in-search-social-business/

Send us a textDigital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagementThis episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/

Send us a textEver wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures.Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to connect authentically in nature. The conversation reveals a fascinating trend in the Web3 space: as AI accelerates, the value of human connection grows exponentially. "We see the trend of AI, Web3 converging. People use a lot of AI to automate and the human touch is a bit lacking," Yuri explains, highlighting why his nature-based retreat fills a crucial gap.Beyond the retreat, Joeri shares his work with RYO from Japan, his advisory role with Secrets Vault's innovative seed phrase protection solution, and his passion for connecting people through content creation. The discussion unveils practical wisdom about building "digital real estate" through consistent content creation and overcoming perfectionism with a simple mantra: "Bring your message, even if you think that no one is listening. There is always someone listening."The conversation offers particularly valuable guidance for content creators struggling with writing blocks. Joeri's personal story of converting a two-year writing struggle into a published book in just three weeks by speaking rather than writing demonstrates how limitations can become strengths. "What you think is a weakness can then become a strength," he says, using his non-native English accent as an example of a distinctive asset that helps people remember him.Connect with Joeri on LinkedIn to learn more about his Web3 ventures, and don't forget to subscribe and leave a review if you found value in today's insights. Your engagement helps this podcast reach more curious minds in the Web3 space!This episode was recorded on April 2, 2025 as a part of the Cryptopolitan podcast – and is repurposed on the Web3 CMO Stories podcast. Read the blog article and show notes here: https://webdrie.net/my-interview-on-cryptopolitan-the-power-of-unplugging-in-web3/

Send us a textTrust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world."The security ecosystem Adrien and his team have developed goes far beyond traditional smart contract audits. While audits remain a cornerstone of pre-deployment security, AuditOne differentiates itself through a global network of specialized auditors who bring targeted expertise to each project. This distributed approach solves a fundamental problem in blockchain security—the impossibility of mastering every programming language, protocol architecture, and vulnerability type that exists across rapidly evolving ecosystems.What truly sets this security approach apart is its holistic nature. Post-deployment bug bounties incentivize ethical hackers to continuously test protocols, while Safura's asset coverage provides practical protection for users' digital assets. For just 2-5% of asset value, users can secure their investments against hacks and exploits—an insurance-like model that offers peace of mind when yields on DeFi protocols commonly reach 15-20%.The recently launched risk assessment agent represents perhaps the most forward-thinking element of the ecosystem. By continuously monitoring projects for security issues, liquidity changes, and other risk factors, the agent provides real-time scoring that helps users make informed decisions. This proactive approach moves beyond reactive security measures toward a dynamic risk management system that could fundamentally change how users interact with blockchain protocols.For projects concerned about regulatory clarity, AuditOne's European base and BaFin-reviewed token provide an additional layer of legitimacy often missing in the space. As Web3 gradually moves toward mainstream adoption, this focus on compliance may prove just as important as technical security in building trust with traditional institutions and retail users alike.This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here: https://webdrie.net/the-3-billion-problem-how-adrien-resch-is-reinventing-web3-security-for-a-safer-future/

Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive."CMOs should want every complaint to come up to them on a list every week," Kotler advises, highlighting the strategic value of having marketing leaders personally diagnose the root causes of customer dissatisfaction. Whether problems stem from personnel issues or product development flaws, this visibility creates accountability and drives improvement.The conversation takes a fascinating turn when host Joeri Billast shares his own consumer behavior – specifically how he scrutinizes one-star reviews and company responses when researching products. This real-world perspective reinforces Kotler's recommendation that companies consider appointing a Chief Problem Officer to transform their approach to customer feedback.Ready to revolutionize how your organization handles complaints? Listen now to discover why the most successful companies don't just resolve issues – they leverage them as catalysts for growth, innovation, and deeper customer relationships. Subscribe for more transformational conversations that will reshape your marketing strategy and drive sustainable business success.This episode was recorded through a Zoom call on April 15, 2025. Read the blog article here: https://webdrie.net/philip-kotler-why-smart-cmos-aim-for-zero-complaints/********PS: Joeri is giving a keynote at DGT/LX 2025 this week. If you are participating in this event, you can get a discount of 500 euro, when you book a spot at Sintra Synergies!

Send us a textWhat if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential. The conversation begins with Anthony introducing RYO-CHAN, a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to evaluate potential investments and automate trading strategies with customizable parameters. This addresses a major pain point in the crypto space: the prevalence of scams and the technical knowledge typically required to avoid them.Beyond RYO-CHAN lies the broader RYO ecosystem, which Anthony developed after experiencing firsthand how difficult it was to integrate Bitcoin payments into his established health supplements business in Japan. His solution? Create a comprehensive ecosystem including RYO-coin cryptocurrency, the Life Wallet mobile app, an e-commerce platform where crypto can be spent, and even physical ATMs throughout Japan.What distinguishes RYO's approach is its laser focus on consumer needs rather than technical specifications. Anthony draws parallels to successful marketing strategies from Nike and Red Bull, noting that these brands don't explain the technology behind their products—they simply let consumers experience the benefits directly. Similarly, crypto adoption should be about convenience and real-world utility, not blockchain jargon.Anthony reveals that Japan serves as RYO's strategic testing ground, with plans for global expansion once the concept is proven in this highly trusted market. With AI accelerating development possibilities, he believes we're at the cusp of transformative change in how people interact with digital assets.Ready to explore a vision of crypto that prioritizes real-world utility over technical complexity? Listen now to discover how blockchain technology can truly become "for the masses."This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here:  https://webdrie.net/if-grandma-can-use-it-anyone-can-the-ryo-revolution-with-anthony-diaz/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Send us a textThis Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet.• Launching a podcast petition to invite Solana's head of communications to discuss their bold ad campaign and subsequent retraction • Introducing Sintra Synergies mastermind retreat featuring the Trust Alchemy Framework for turning transparency into viral leadership• Highlighting key retreat contributors including wellness expert Kim Engelen and innovation strategist Alexander Yeremeev• Presenting RYO's ecosystem's expansion with the RYO Chan meme token offering real-world utility through AI-assisted contract analysis• Sharing findings from Secret Vault's crypto security report including that 74% of users still write seed phrases on paperIf you enjoyed this episode, please leave a five-star review to help the podcast reach a bigger audience. You can connect with me, Joeri Billast, on all social media platforms and Telegram. Subscribe to ensure you never miss an episode!

Send us a textRui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities thrive.• Building communities in Portugal presents unique challenges as people prefer spending time with family over professional networking• Success in community building comes from starting with a strong advisory board and expanding concentrically through personal connections• Web3 communities are naturally more outgoing due to digital nomad culture and values of decentralization• The CODA event in Porto (May 7-8) will showcase real-world blockchain applications and AI convergence• AI's transformative potential exceeds that of electricity, potentially addressing humanity's greatest challenges• Blockchain enables new community-based business models that fundamentally change value generation and distribution• The "MiCA Without Falling Asleep" panel aims to make regulatory concepts accessible without overwhelming complexityThis episode was recorded through a Descript call on March 21, 2025. Read the blog article and show notes here: https://webdrie.net/the-future-of-digital-assets-rui-serapicos-on-coda-and-building-thriving-web3-communities/(THERE IS ALSO A SPECIAL CODA 2025 - SINTRA SYNERGIES PROMO ON THIS PAGE)Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Send us a textZero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security.  Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data.• ZK proof generation costs have decreased by 1000x in just three years, making previously theoretical applications practical• Lagrange's DeepProof is the first zero-knowledge machine learning library, 700 times faster than competitors• Users typically don't prioritize privacy and security until they experience a breach, creating adoption challenges• ZK technology enables verifying AI outputs without revealing underlying data, essential for trust in autonomous systems• The convergence of AI and blockchain creates more than additive effects – not 1+1=2, but 1+1=5 in terms of innovation potential• Common misconception: ZK technology is not limited to Ethereum but applicable to any chain, execution environment, or application• Two enduring use cases in crypto: simple cross-border value transfer and complex AI systems deployed on decentralized infrastructureThis episode was recorded through a Descript call on March 18, 2025. Read the blog article and show notes here: https://webdrie.net/decentralizing-security-how-lagrange-is-revolutionizing-crypto-and-ai-verification-with-ismael-hishon-rezaizadehFind Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards• Example: Airline NFT tickets that automatically update and compensate during delays• Web3 communities enable direct customer feedback and genuine brand advocacy• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions• The convergence of AI and Web3 will enable hyper-personalized customer experiences• Web3 technology identifies and rewards true superfans rather than paid influencers• Brands don't need to replace existing loyalty programs – Web3 can enhance current models• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketingThis episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.