
Web3 CMO Stories
Get ready for some high-energy, no-BS conversations with top marketing leaders and tech entrepreneurs from every corner of the world. We’re diving deep into Web3, AI, Blockchain, Crypto, DeFi, Digital Twins, and the Metaverse. It’s all about real insights and actionable strategies to keep you ahead of the game.Supported by CoinDesk and RYO!
Latest episodes

Feb 25, 2025 • 32min
Discover How Valos Makes Crypto a Productive Asset for Everyone – with Lauri Marekwia, Co-Founder | S5 E05
Send us a textThe episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos. Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors. • Journey from speculation to productive asset management • Challenges in navigating regulations and compliance • Importance of building user trust in crypto • Behavioral differences between new and long-term crypto investors • The potential of tokenization in asset management • Advice for entrepreneurs to innovate in the crypto spaceThis episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/discover-how-valos-makes-crypto-a-productive-asset-for-everyone-with-lauri-marekwia-co-founder/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Feb 20, 2025 • 32min
Rebranding Web3 and the Synergy of AI: Transforming Perceptions and Opportunities with Diego Borgo | S5 E04
Send us a textThis episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.• Discusses common misconceptions about Web3 and its association with scams• Advocates for a rebranding of Web3 to enhance its perception • Highlights the importance of clear communication to attract mainstream users • Explores the potential of AI in verifying content authenticity through blockchain • Examines how AI agents could simplify decentralized finance processes • Calls for marketeers to actively engage in reshaping the narrative around Web3This episode was recorded through a Descript call on February 4, 2025. Read the blog article and show notes here: https://webdrie.net/rebranding-web3-and-the-synergy-of-ai-transforming-perceptions-and-opportunities-with-diego-borgo/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Feb 14, 2025 • 29min
Unlocking Decentralized Computing: Transforming Your Devices into Income with Domenic Carosa, Co-Founder of Hivello | S5 E03
Send us a textJoin us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes. Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where your CPU, RAM, and GPU work for you, earning DePIN tokens, stablecoins, or even cash.Experience a seamless journey into Web3—without the usual tech headache. With the Hivello app, getting started is as simple as clicking ‘Download’—no need for Docker or Kubernetes. Our conversation unveils the power of Hivello’s proprietary AI, which personalizes your experience by selecting the best DePIN protocols, and teases the prospect of fiat payments, making this cutting-edge technology accessible to everyone. Plus, learn how running the software continuously can earn you Hivello tokens—ready for staking, saving, or trading.Peek into the future of the Hivello ecosystem as we discuss post-Token Generation Event (TGE) plans. Imagine a world where stablecoins are integrated, fiat payments become the norm, and Hivello expands to 50 top decentralized networks by 2025. Domenic emphasizes the pivotal role of artificial intelligence and strategic partnerships in optimizing returns. The Hivello team values community engagement, offering platforms like Discord and X for feedback, ensuring the ecosystem evolves with you.This episode is your gateway to strengthening decentralized networks and experiencing Hivello’s advantages—don’t miss out!This episode was recorded through a Descript call on February 12, 2025. Read the blog article and show notes here: https://webdrie.net/unlocking-decentralized-computing-transforming-your-devices-into-income-with-domenic-carosa-co-founder-of-hivello/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Feb 7, 2025 • 30min
Pioneering the Next Wave of Bitcoin Ecosystems with Charlie Hu, CEO of Bitlayer | S5 E02
Send us a textThis conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience.• Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer • Key differences setting Bitlayer apart in the Bitcoin L2 landscape • Challenges institutional investors face in Bitcoin yield strategies • Importance of strategic partnerships in growing the Bitcoin ecosystem • Vision for Bitlayer's future and the role of compliance in crypto This episode was recorded through a Descript call on January 29, 2025. Read the blog article and show notes here: https://webdrie.net/pioneering-the-next-wave-of-bitcoin-ecosystems-with-charlie-hu-ceo-of-bitlayer/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Jan 31, 2025 • 32min
How Secrets Vault Simplifies Security with Images: For Crypto and Beyond | S5 E01
Send us a textUnlock the future of digital security with us as we chat with Gerard Cervelló, CEO, and Jordi Puiggalí, CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets. Discover how their novel approach not only simplifies backup processes for Web3 users but also offers a robust alternative to traditional passwords by using images. The potential of this technology to revolutionize identity and access management is vast, and our conversation dives into its integration with existing security systems, providing a user-friendly and secure solution for managing digital credentials.As we explore practical use cases, you'll hear firsthand accounts from beta testers about how Secrets Vault is already safeguarding crypto wallet information, financial accounts, and sensitive documents. Beyond just the technical details, Gerard and Jordi also share invaluable insights on building trust within communities, emphasizing transparency and expert validation. They tackle cybersecurity myths and offer straightforward tips to enhance your digital safety. Plus, get a sneak peek into their exciting project, Secrets Vault, and why it could be the next big thing in digital protection. Join us for this insightful episode and learn how to stay ahead in the evolving landscape of cybersecurity.This episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/how-secrets-vault-simplifies-security-with-images-for-crypto-and-beyond/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Jan 17, 2025 • 28min
Navigating Web3 Investments and Strategic Partnerships with Hatem Elsayed, COO of Advanced Blockchain AG | S4 E54
Send us a textHatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry.• Exploring the significance of networking in blockchain • Hatem's journey from ambassador to COO • Importance of governance and community in blockchain projects • Overview of Advanced Blockchain AG’s innovative investment strategy • Criteria for evaluating potential investment projects • Key factors for forming successful partnerships • The vital role of community engagement and feedback • Exciting narratives shaping the future of blockchain technology If you enjoyed the episode, please share it with friends and those interested in learning something new!This episode was recorded through a Descript call on December 30, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-web3-investments-and-strategic-partnerships-with-hatem-elsayed-coo-of-advanced-blockchain-ag/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Jan 10, 2025 • 29min
How Aeternity Achieved Unicorn Status and What Followed – with Nikola Stojanov, CEO and Co-founder | S4 E53
Send us a textNikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain. • Nikola's journey from pharmaceuticals to blockchain • The challenges faced during Aeternity's rapid growth • Introduction of hyperchains and its unique offerings • The importance of community feedback in development • Encouraging listeners to spin up their own hyperchainThis episode was recorded through a Descript call on December 20, 2024. Read the blog article and show notes here: https://webdrie.net/how-aeternity-achieved-unicorn-status-and-what-followed-with-nikola-stojanov-ceo-and-co-founder/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Jan 3, 2025 • 31min
Unveiling Decentraland 2.0: Revolutionizing Virtual Worlds with Yemel Jardi, Co-Founder | S4 E52
Send us a textJoin us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before. • Introduction to Decentraland’s unique features and vision • The launch of Decentraland 2.0 and its improvements • The transformation from browser-based to desktop experience • Emphasis on open world navigation and shared user spaces • Plans for real-time translation and cultural exchange • Innovative user incentive structures fueling the economy • Commitment to open-source governance and user ownership • How to explore Decentraland and start creating This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/unveiling-decentraland-2-0-revolutionizing-virtual-worlds-with-yemel-jardi-co-founder/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'

Dec 27, 2024 • 12min
The Stories You Loved Most: Top 10 Countdown of 2024’s Most Popular Episodes | S4 E51
Send us a textEvery year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades.In this special episode of Web3 CMO Stories, we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most.From groundbreaking insights on blockchain innovation to game-changing strategies in Web3 marketing, each episode in this countdown tells a piece of the larger story: where we’ve been, where we’re headed, and the brilliant minds lighting the path forward.So whether you’re revisiting a favorite moment or discovering an episode you missed, join us as we reflect, celebrate, and wrap up 2024 in true Web3 style. Because sometimes, the best way to look forward… is to look back.Subscribe, share and tell us which episode resonated most with you!This episode was recorded through on Descript on December 24, 2024. Read the blog article and show notes here: https://webdrie.net/the-stories-you-loved-most-top-10-countdown-of-2024s-most-popular-episodes/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Dec 20, 2024 • 26min
Navigating Crypto Branding and Regulations with Aysenur Yükselal Aji, VP Marketing at Bitstamp | S4 E50
Send us a textHow do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bitstamp's brand messaging. With the imminent implementation of MiCA in Europe, Aysenur sheds light on the challenges and opportunities posed by the evolving regulatory landscape, underscoring the necessity for agility and data-driven decision-making amidst market fluctuations and skepticism.Our conversation also brings to the forefront the power of data-driven marketing strategies in fostering customer loyalty and engagement. Discover how Bitstamp crafts its brand trust by segmenting customer data to tailor communications and product offerings. Aysenur shares insights from a successful CRM lifecycle management campaign, where celebrating trading anniversaries has led to heightened customer interaction. We also unpack the intricacies of simplifying complex blockchain concepts, highlighting the impact of the "Proudly Boring" campaign. By focusing on security and regulation, this initiative has significantly boosted customer acquisition and app downloads, proving that sometimes, staying true to one's roots is the real game-changer.This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-crypto-branding-and-regulations-with-aysenur-yukselal-aji-vp-marketing-at-bitstamp/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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