Web3 CMO Stories

Send us a textWhat if every customer complaint represented a golden opportunity for your business? Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive."CMOs should want every complaint to come up to them on a list every week," Kotler advises, highlighting the strategic value of having marketing leaders personally diagnose the root causes of customer dissatisfaction. Whether problems stem from personnel issues or product development flaws, this visibility creates accountability and drives improvement.The conversation takes a fascinating turn when host Joeri Billast shares his own consumer behavior – specifically how he scrutinizes one-star reviews and company responses when researching products. This real-world perspective reinforces Kotler's recommendation that companies consider appointing a Chief Problem Officer to transform their approach to customer feedback.Ready to revolutionize how your organization handles complaints? Listen now to discover why the most successful companies don't just resolve issues – they leverage them as catalysts for growth, innovation, and deeper customer relationships. Subscribe for more transformational conversations that will reshape your marketing strategy and drive sustainable business success.This episode was recorded through a Zoom call on April 15, 2025. Read the blog article here: https://webdrie.net/philip-kotler-why-smart-cmos-aim-for-zero-complaints/********PS: Joeri is giving a keynote at DGT/LX 2025 this week. If you are participating in this event, you can get a discount of 500 euro, when you book a spot at Sintra Synergies!

Send us a textWhat if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential. The conversation begins with Anthony introducing RYO-CHAN, a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to evaluate potential investments and automate trading strategies with customizable parameters. This addresses a major pain point in the crypto space: the prevalence of scams and the technical knowledge typically required to avoid them.Beyond RYO-CHAN lies the broader RYO ecosystem, which Anthony developed after experiencing firsthand how difficult it was to integrate Bitcoin payments into his established health supplements business in Japan. His solution? Create a comprehensive ecosystem including RYO-coin cryptocurrency, the Life Wallet mobile app, an e-commerce platform where crypto can be spent, and even physical ATMs throughout Japan.What distinguishes RYO's approach is its laser focus on consumer needs rather than technical specifications. Anthony draws parallels to successful marketing strategies from Nike and Red Bull, noting that these brands don't explain the technology behind their products—they simply let consumers experience the benefits directly. Similarly, crypto adoption should be about convenience and real-world utility, not blockchain jargon.Anthony reveals that Japan serves as RYO's strategic testing ground, with plans for global expansion once the concept is proven in this highly trusted market. With AI accelerating development possibilities, he believes we're at the cusp of transformative change in how people interact with digital assets.Ready to explore a vision of crypto that prioritizes real-world utility over technical complexity? Listen now to discover how blockchain technology can truly become "for the masses."This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here:  https://webdrie.net/if-grandma-can-use-it-anyone-can-the-ryo-revolution-with-anthony-diaz/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Send us a textThis Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet.• Launching a podcast petition to invite Solana's head of communications to discuss their bold ad campaign and subsequent retraction • Introducing Sintra Synergies mastermind retreat featuring the Trust Alchemy Framework for turning transparency into viral leadership• Highlighting key retreat contributors including wellness expert Kim Engelen and innovation strategist Alexander Yeremeev• Presenting RYO's ecosystem's expansion with the RYO Chan meme token offering real-world utility through AI-assisted contract analysis• Sharing findings from Secret Vault's crypto security report including that 74% of users still write seed phrases on paperIf you enjoyed this episode, please leave a five-star review to help the podcast reach a bigger audience. You can connect with me, Joeri Billast, on all social media platforms and Telegram. Subscribe to ensure you never miss an episode!

Send us a textRui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities thrive.• Building communities in Portugal presents unique challenges as people prefer spending time with family over professional networking• Success in community building comes from starting with a strong advisory board and expanding concentrically through personal connections• Web3 communities are naturally more outgoing due to digital nomad culture and values of decentralization• The CODA event in Porto (May 7-8) will showcase real-world blockchain applications and AI convergence• AI's transformative potential exceeds that of electricity, potentially addressing humanity's greatest challenges• Blockchain enables new community-based business models that fundamentally change value generation and distribution• The "MiCA Without Falling Asleep" panel aims to make regulatory concepts accessible without overwhelming complexityThis episode was recorded through a Descript call on March 21, 2025. Read the blog article and show notes here: https://webdrie.net/the-future-of-digital-assets-rui-serapicos-on-coda-and-building-thriving-web3-communities/(THERE IS ALSO A SPECIAL CODA 2025 - SINTRA SYNERGIES PROMO ON THIS PAGE)Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textZero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security.  Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data.• ZK proof generation costs have decreased by 1000x in just three years, making previously theoretical applications practical• Lagrange's DeepProof is the first zero-knowledge machine learning library, 700 times faster than competitors• Users typically don't prioritize privacy and security until they experience a breach, creating adoption challenges• ZK technology enables verifying AI outputs without revealing underlying data, essential for trust in autonomous systems• The convergence of AI and blockchain creates more than additive effects – not 1+1=2, but 1+1=5 in terms of innovation potential• Common misconception: ZK technology is not limited to Ethereum but applicable to any chain, execution environment, or application• Two enduring use cases in crypto: simple cross-border value transfer and complex AI systems deployed on decentralized infrastructureThis episode was recorded through a Descript call on March 18, 2025. Read the blog article and show notes here: https://webdrie.net/decentralizing-security-how-lagrange-is-revolutionizing-crypto-and-ai-verification-with-ismael-hishon-rezaizadehDiscover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textLauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.• Traditional brand loyalty programs fail to foster long-term consumer relationships• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards• Example: Airline NFT tickets that automatically update and compensate during delays• Web3 communities enable direct customer feedback and genuine brand advocacy• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions• The convergence of AI and Web3 will enable hyper-personalized customer experiences• Web3 technology identifies and rewards true superfans rather than paid influencers• Brands don't need to replace existing loyalty programs – Web3 can enhance current models• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketingThis episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textRuchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed.• Building technology that lets users buy renewable energy from anywhere in the world through blockchain• Creating an IoT gateway compatible with over 40 types of electrical equipment to enable smart electricity management• Addressing equity problems in renewable energy by making solar affordable for small businesses in India and Africa• Developing a crypto SDK that allows developers to build applications on top of electricity infrastructure• Automating electricity payments and management without requiring users to understand Web3 technology• Planning to launch in the next 45-60 days with initial focus on solar energy transactionsThis episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/why-your-next-utility-bill-might-be-paid-by-a-smart-contract-with-ruchir-punjabi/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textDaniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world.• Building personal brand starts with understanding who you are at your core• Dysko app allows users to place their profile in up to 10 locations worldwide to find like-minded connections• AI-powered conversations help users discover common interests before meeting in person• 35% of college students suffer from social anxiety disorder, worsened by COVID isolation• Personal authenticity is crucial: people have built-in "bullshit detectors" for inauthentic brands• AI will transform society by replacing many traditional jobs but can enhance human connection if properly managed• Deep fakes and AI-generated content present serious challenges to trust and information integrityThis episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/from-soap-star-to-tech-entrepreneur-daniel-goddards-journey-s5-e09/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Send us a textToday's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players.• The state of Web3 gaming and current challenges • The critical onboarding problem facing mainstream adoption • Value creation vs. profit extraction for gamers • Building community engagement around fun experiences • Innovative approaches to gaming and rewards structure • Future vision for sustainable Web3 gaming ecosystems This episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/how-to-get-1-million-gamers-into-web3-games-with-amos-whitewolf/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' 

Send us a textWe dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence. • Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections • Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications • Key insights on building a culture of fearlessness and creativity within organizations • Real-world examples such as Liquid Death on how to disrupt traditional marketing messages • The concept of "everyday awe" and its importance in creating memorable marketing experiences • Emphasis on courage as a primary driver of successful marketing today Join us for a dynamic episode and listen as we unpack these insights! This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'