Send us a textHow do visionaries from traditional finance reshape the world of crypto marketing? Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bitstamp's brand messaging. With the imminent implementation of MiCA in Europe, Aysenur sheds light on the challenges and opportunities posed by the evolving regulatory landscape, underscoring the necessity for agility and data-driven decision-making amidst market fluctuations and skepticism.Our conversation also brings to the forefront the power of data-driven marketing strategies in fostering customer loyalty and engagement. Discover how Bitstamp crafts its brand trust by segmenting customer data to tailor communications and product offerings. Aysenur shares insights from a successful CRM lifecycle management campaign, where celebrating trading anniversaries has led to heightened customer interaction. We also unpack the intricacies of simplifying complex blockchain concepts, highlighting the impact of the "Proudly Boring" campaign. By focusing on security and regulation, this initiative has significantly boosted customer acquisition and app downloads, proving that sometimes, staying true to one's roots is the real game-changer.This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-crypto-branding-and-regulations-with-aysenur-yukselal-aji-vp-marketing-at-bitstamp/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textJoin us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyssey." We explore the dynamic challenges of bringing everyday users into the world of crypto and how Token.com is demystifying crypto investing by making it more accessible and enjoyable for all. This episode offers unique insights into the ongoing evolution of crypto technology and addresses the ever-present curiosity from friends and family about which cryptocurrencies hold the most promise.Expect to uncover how simplifying complex technologies can drive mass adoption, drawing lessons from giants like Tesla and WhatsApp. We discuss the critical role of intuitive design and engaging educational methods to make cryptocurrency approachable for newcomers. Mel shares his thoughts on the transformative potential of the crypto industry and the opportunity to revolutionize capitalism. With an optimistic outlook on the future, especially for the US as a potential leader in this economic transformation, we delve into how visionary entrepreneurship and innovative design have the power to reshape society, creating an investor-class supported by AI and automation. This episode is a must-listen for anyone curious about the promising possibilities within the crypto world.This episode was recorded through a Podcastle call on November 19, 2024. Read the blog article and show notes here: https://webdrie.net/building-a-user-friendly-crypto-ecosystem-mel-geldermans-vision-for-token-com/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textDiscover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set to revolutionize the crypto market by bridging the gap between futures and options, offering innovative solutions for price volatility hedging.As perpetual trading dominates the crypto landscape, discover why options trading is emerging as a vital tool for risk management. Hendrik sheds light on the evolution of options from futures and the crucial role stablecoin settlements play in ensuring seamless, stable value transfers. We emphasize the importance of retail education and the need for more institutional venues like Thalex to foster growth in this dynamic market. Hendrik's insights into strategic partnerships with major exchanges such as Bitfinex and Bitstamp reveal how Thalex aims to expand its reach and enhance liquidity, paving the way for a unified trading experience.For those eager to dip their toes into crypto options trading, this episode offers a masterclass in strategic thinking. We break down beginner-friendly strategies like covered calls, drawing parallels with pension funds' conservative approaches. Hendrik's fresh perspective on managing volatility and maximizing opportunities in the crypto world is indispensable for newcomers and seasoned traders alike. Don't miss this engaging conversation, packed with valuable insights and strategies to navigate the ever-evolving crypto landscape.This episode was recorded through a Podcastle call on November 6, 2024. Read the blog article and show notes here: https://webdrie.net/discover-crypto-options-trading-with-hendrik-ghys-co-founder-of-thalex/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textElke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric leadership style at Coinbase. Explore the potential for cryptocurrency to disrupt traditional finance while learning about Coinbase's mission to create global economic freedom. Elke also provides a behind-the-scenes look at Coinbase's strategic expansion efforts in the Benelux and Nordics regions, offering a glimpse into the unique challenges and opportunities they face.Gain a deeper understanding of the importance of regulatory frameworks as we highlight Europe's Markets in Crypto-Assets (MICA) regulation—a model for the industry—while contrasting it with the U.S.'s approach. Elke discusses Coinbase's strategic pursuit of a MICA license in Ireland, leveraging the country's favorable regulatory environment and skilled workforce. We also touch on the importance of education and trust in restoring confidence in the crypto space, especially after setbacks in 2022. Furthermore, discover emerging trends like Layer 2 solutions and the Lightning Network that are shaping the future of crypto, and learn how Coinbase is working to make the crypto world more accessible and trustworthy for both newcomers and seasoned users alike.This episode was recorded through a Podcastle call on October 24, 2024. Read the blog article and show notes here: https://webdrie.net/coinbases-approach-to-education-learning-rewards-and-resources-for-new-users-with-elke-karskens-country-director/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textWhat if the future of finance is already here, waiting to be unlocked by blockchain technology? Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation. Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting financial services, supply chains, and the emerging concept of digital product passports. We explore how the fusion of DeFi and traditional finance, along with regulatory support, is shaping a more promising blockchain landscape. Annelise also gives us a glimpse into her book, which educates on blockchain's transformative role in capital markets and underscores the importance of education, regulation, and interoperability for the widespread adoption of these technologies.Venture into the evolving world of digital assets as we discuss the integration of ETFs and tokenized funds, setting the stage for the next big wave in investment opportunities. With traditional asset managers beginning to tokenize funds, the potential for market growth is immense, offering lower fees and minimum investments. We compare the regulatory hurdles faced in the U.S. with more progressive stances in Europe and beyond, and tackle the skepticism surrounding cryptocurrencies. Annelise emphasizes that incidents like the FTX debacle were rooted in poor governance, not flaws in the technology. Discover how blockchain's inherent traceability could become a regulator’s best ally, helping dispel myths and foster broader acceptance across financial systems. We wrap up with insights into the power of learning and building relationships in this ever-changing industry, encouraging listeners to stay connected with communities and educational resources for continuous growth.This episode was recorded at Web Summit in the official podcast booth on November 13, 2024. Read the blog article and show notes here: https://webdrie.net/from-traditional-finance-to-blockchain-innovation-with-annelise-osborne-cbo-at-kadena-at-web-summit/

Send us a textEver wondered how an event brimming with over 71,000 visionaries feels? Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the event. From intimate meetups scheduled via the WebSummit app to reconnecting with industry peers like Diego Borgo and Ethan Pierce, the experience was an exhilarating blend of chaos and connection. While there wasn't a dedicated Web3 stage this year, the spirit of Web3 thrived in side events like the DePIN Day by Outlier Ventures, where networking was anything but ordinary. Despite missing a main stage presence, Web3 was interwoven into every corner of the summit, promising a return next year. Each side gathering, whether atop a rooftop bar or amidst the buzzing meetups, turned into a serendipitous reunion of the Web3 community. Listen along as I recount these enriching exchanges, the thrill of bumping into familiar faces, and why WebSummit remains an unmissable gathering for tech enthusiasts worldwide.This episode was recorded via Descript on November 15, 2024. The episode is short, so exceptionally there are no show notes.Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.

Send us a textUnlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership. Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll gain insights into how this technology empowers users, offering a fair and transparent model for monetization, while dismantling the traditional hold of tech giants on personal data. This episode is a must-listen for anyone keen on understanding the ethical shifts and opportunities waiting to be tapped in the Web3 landscape.Explore the seismic shifts in data ownership and control that are setting the stage for a digital age where users hold the power. We discuss the critical need to simplify Web3 technology for it to pass the "mom test," making it as intuitive as beloved platforms like Roblox. Hear about the exhilarating convergence of Web2 and Web3 that could redefine the gaming sector by 2030 and beyond, eliminating speculative players and ensuring a fairer playing field. With our own insights into blockchain patents and custodial wallets, we paint a vivid picture of a future where decentralization and data democratization are no longer just buzzwords, but the bedrock of business success.This episode was recorded through a Podcastle call on October 1, 2024. Read the blog article and show notes here: https://webdrie.net/unraveling-web3-gaming-and-ethical-data-ownership-with-tim-tello-ceo-of-3thix/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textIn this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand.  Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community. Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain with 2 billion transactions. Furthermore, he explores key differences between Web3 and traditional tech marketing, noting the essential role of community-driven creation and the high barriers to entry. Marc shares insights on successful strategies, including a highly engaging community-driven ad campaign. The episode concludes with a look at exciting developments in Algorand, such as staking rewards and efforts to reduce UX barriers. Tune in for a compelling conversation on blockchain marketing and innovative solutions driving mainstream adoption.This episode was recorded through a Podcastle call on September 19, 2024. Read the blog article and show notes here: https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textWondering what sets the stage for the next big altcoin surge? Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten as he highlights intriguing trends in the altcoin landscape, including AI, real-world assets, and the buzz surrounding decentralized physical infrastructure networks. We also cast a spotlight on the ever-evolving landscape of Web3 gaming, with Quinten sharing his journey and the transformative impact of KOL marketing in the crypto sphere since he became a full-time KOL in 2017.Amidst the noise of the crypto world, how do you ensure genuine engagement? Explore the challenges of authentic marketing strategies and the nuances of identifying fake interactions on platforms like Instagram and Twitter. Discover how WeRate is pioneering solutions to tackle fake reviews and review bombing through innovative technology. Lastly, we ponder the emergence of a "killer app" in the blockchain domain, particularly in gaming, while reflecting on how trends like the metaverse and AI transition from traditional tech realms into crypto. Don't miss these thought-provoking discussions and stay connected with me on X for the latest updates and insights into these ever-evolving technological landscapes.This episode was recorded through a Podcastle call on September 10, 2024. Read the blog article and show notes here:  https://webdrie.net/how-kols-shape-project-visibility-and-success-in-cryptocurrency-with-quinten-francois/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

Send us a textCurious how a startup founder transitions to the world of venture capital? Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion for data analytics, paved the way for his successful startup. His insights into the emergence of mobile apps and their impact on marketing strategies have greatly shaped his approach to investing today.Discover the secrets to achieving product-market fit and the vital importance of understanding customer needs right from the start. Adrian walks us through a game-changing exercise involving a matrix that helps entrepreneurs analyze roles and motivations in purchasing decisions. We also touch on the competitive advantage of diversity in business teams, emphasizing how unique perspectives from overlooked founders can lead to successful financial outcomes. This conversation uncovers the real power of varied experiences in driving positive results.But that's not all. Learn essential strategies for securing venture capital funding in fintech, AI, and cybersecurity. We explore the intricacies of the fundraising process, comparing it to a sales cycle, and the art of crafting a compelling pitch. Adrian shares invaluable tips on refining both personal and company narratives to align with investor expectations. Don't miss out on the excitement of hosting investors on our podcast, gaining insights, and the encouragement to share these learnings with others who could benefit. Join us, subscribe, and let's grow together!This episode was recorded through a Podcastle call on September 4, 2024. Read the blog article and show notes here:  https://webdrie.net/from-startup-founder-to-venture-capitalist-with-adrian-mendoza/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com