Web3 CMO Stories Privacy As A Product Advantage | S5 E53
Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.
We trace the evolution from transparent ledgers to private transfers and into the next frontier: private apps. Shahaf explains why zero-knowledge proofs alone can’t power complex, multi-party, confidential computation, and how garbled circuits enable fast, cost-effective privacy across inputs, logic, and outputs. From a private perpetuals exchange that resists front‑running to encrypted analytics that respect user consent, we explore how end‑to‑end confidentiality unlocks real-world adoption in DeFi, tokenization, healthcare, and supply chains.
For marketers and founders, the message is clear: trust is no longer built on seeing everything, but on proving integrity while protecting users. We talk about MetaMask snap integration that brings private tokens natively into the biggest wallet, making onboarding simple and frictionless. We also cover practical GTM tactics—lead with outcomes, not crypto jargon; measure consent, not surveillance; and treat data as user‑owned. Looking ahead, enterprises are already signaling the shift with RFPs that mandate encrypted computation, regulators pushing for confidentiality, and tokenized assets demanding privacy by default.
This episode was recorded through a Descript call on November 24, 2025. Read the blog article and show notes here: https://webdrie.net/privacy-as-a-product-advantage/
If you’re building in Web3 or rethinking data ethics, this conversation offers a blueprint for turning privacy into a competitive moat. Subscribe, share with a friend who cares about trust and growth, and leave a quick review to help more people find the show.
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