Web3 CMO Stories How Transak Is Making Crypto Accessible In 100+ Countries | S5 E31
The cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massive gap?
Harshit Gangwar, Head of Marketing and Investor Relations at Transak, joins us to reveal how they've built the infrastructure powering crypto purchases for millions through MetaMask, Ledger, Uniswap, and 450+ other applications across 100+ countries. With $2 billion in processed volume and backing from consensus, Visa, and Mastercard, Transak offers unique insights into building trust at the intersection of decentralized and traditional finance.
"Finding the right messaging and understanding in the early stages that it's going to be different and accepting that as a fact is very much important," Harshit explains as he unpacks their dual communication strategy. Web3 natives and traditional financial institutions require completely different approaches – from platform selection (Twitter vs. LinkedIn) to messaging tone and compliance considerations across multiple regulatory jurisdictions.
The conversation takes a fascinating turn as Harshit reveals how Transak is evolving beyond simple crypto purchases to enable stablecoin-powered remittances and cross-border payments. By building the necessary infrastructure – including licenses, banking partnerships, risk engines, and KYC systems – they're creating real-world utility that even traditional financial institutions are beginning to recognize.
For Web3 marketers, Harshit leaves us with a powerful reminder: "Marketers need to take that role in their companies to understand what's happening in the industry and drive real change." The most effective marketing leaders in this space aren't just creating content – they're deeply understanding both the technology and customer needs to help shape product direction and business strategy.
Join us for this enlightening conversation about building trust, navigating regulation, and creating the infrastructure that will help bring the next billion users into Web3.
This episode was recorded through a Descript call on July 18, 2025. Read the blog article and show notes here: https://webdrie.net/how-transak-is-making-crypto-accessible-in-100-countries/