Web3 CMO Stories From $6M to $40K and Back, with a Real Face: How Ajay Babber Rebuilt a Meme Coin with Community and Conviction | S5 E24
What happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused to die.
Ajay takes us through his journey from video game recruitment to leading a resilient crypto community that survived what should have been fatal—the complete disappearance of their project's original developer. After watching the market cap plummet when social accounts were shut down and the website disconnected, Ajay stepped up to lead a community takeover that breathed new life into what many would have written off as another failed meme coin.
The power of transparency emerges as a central theme throughout our discussion. In a space notorious for anonymous teams, AJ's willingness to put his real face and name behind the project has created unprecedented trust. "There aren't many meme projects or communities that have that," he explains, "and I think that's what makes us real."
Beyond Shitcoin's revival story, we dive into the growth potential of meme coins compared to the broader crypto ecosystem. Ajay shares insights about the intersection of AI and crypto, predicting an explosion of AI-driven content creation that will transform how memes connect with communities. His formula for success is refreshingly straightforward: followers convert to holders, holders generate volume, and volume builds market cap.
Whether you're already immersed in the world of meme coins or simply curious about community-driven crypto projects, this episode offers valuable perspectives on building something authentic in a space often dominated by pump-and-dump schemes. As Ajay puts it, "This is about community. It has to be driven by people."
This episode was recorded at MEMECON in Lisbon on June 5, 2025. Read the blog article and show notes here: https://webdrie.net/rebuilding-a-meme-community-with-ajay-babber/
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