Web3 CMO Stories If Grandma Can Use It, Anyone Can – The RYO Revolution with Anthony Diaz | S5 E15
What if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential.
The conversation begins with Anthony introducing RYO-CHAN, a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to evaluate potential investments and automate trading strategies with customizable parameters. This addresses a major pain point in the crypto space: the prevalence of scams and the technical knowledge typically required to avoid them.
Beyond RYO-CHAN lies the broader RYO ecosystem, which Anthony developed after experiencing firsthand how difficult it was to integrate Bitcoin payments into his established health supplements business in Japan. His solution? Create a comprehensive ecosystem including RYO-coin cryptocurrency, the Life Wallet mobile app, an e-commerce platform where crypto can be spent, and even physical ATMs throughout Japan.
What distinguishes RYO's approach is its laser focus on consumer needs rather than technical specifications. Anthony draws parallels to successful marketing strategies from Nike and Red Bull, noting that these brands don't explain the technology behind their products—they simply let consumers experience the benefits directly. Similarly, crypto adoption should be about convenience and real-world utility, not blockchain jargon.
Anthony reveals that Japan serves as RYO's strategic testing ground, with plans for global expansion once the concept is proven in this highly trusted market. With AI accelerating development possibilities, he believes we're at the cusp of transformative change in how people interact with digital assets.
Ready to explore a vision of crypto that prioritizes real-world utility over technical complexity? Listen now to discover how blockchain technology can truly become "for the masses."
This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here: https://webdrie.net/if-grandma-can-use-it-anyone-can-the-ryo-revolution-with-anthony-diaz/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
Find Out More >>Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.