Web3 CMO Stories AI + Web3: Creating Personalized Brand Experiences That Actually Work – with Lauren Halstead | S5 E11
Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.
• Traditional brand loyalty programs fail to foster long-term consumer relationships
• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement
• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards
• Example: Airline NFT tickets that automatically update and compensate during delays
• Web3 communities enable direct customer feedback and genuine brand advocacy
• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions
• The convergence of AI and Web3 will enable hyper-personalized customer experiences
• Web3 technology identifies and rewards true superfans rather than paid influencers
• Brands don't need to replace existing loyalty programs – Web3 can enhance current models
• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketing
This episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/
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