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Web3 CMO Stories

Latest episodes

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Feb 16, 2024 • 29min

Are Ordinals the Next Big Thing in Blockchain Technology? – with Francesca Conti from Outlier Ventures | S3 E43

Send us a textExplore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more welcoming onboarding experiences for users everywhere, ensuring that the future of technology is not just advanced, but also accessible.Hold on to your digital hats as we take a deep dive into the world of NFTs and uncover the unique value being crafted through platforms like Junkyard You're. The art of storytelling and community engagement takes center stage, revolutionizing loyalty programs and event access in ways previously unimagined. We also cast a glance at the surging tide of DeFi applications, with Francesca and I sharing our excitement for how ordinals and other innovations are sparking renewed enthusiasm in the sector. And if you're intrigued by the intersection of Web3 with beauty and fashion, stay tuned for our anticipation of trailblazing initiatives from giants like L'Oreal.Our journey doesn't end there. Networking and robust infrastructure are celebrated as the lifeblood of the burgeoning Web3 ecosystem. I share insights from over 150 podcast episodes, highlighting the diverse thoughts that enrich our community and the importance of staying curious in a rapidly evolving industry. Francesca leaves us with pearls of wisdom for those navigating the Web3 waters and extends an invitation to connect with the trailblazers at Outlier Ventures. So if you're ready to embrace this era of digital innovation, this episode is your gateway to the heart of Web3's evolution.This episode was recorded through a Podcastle call on January 9, 2024. Read the blog article and show notes here: https://webdrie.net/are-ordinals-the-next-big-thing-in-blockchain-technology-with-francesca-conti-from-outlier-ventures/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Feb 14, 2024 • 31min

The Evolution of Marketing Leadership through AI and Analytics – with Greg Stuart | S3 E42

Greg Stuart, CEO of MMA Global, discusses the transformative powers of AI in marketing and the nexus between technology and creativity. They explore CMO turnover, multi-touch attribution (MTA), and managing risks in career opportunities. The podcast offers insights into the future of marketing and the significance of research and insights in making impactful marketing investments.
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Feb 9, 2024 • 39min

How to Blend Psychology, Sales, and AI in Your Content Strategy? – with Nico Lagan | S3 E41

Send us a textJoin us for an enlightening conversation with Nico Lagan, where he takes us on a voyage from the world of sales engineering to mastering AI-powered content creation. Reflecting on his career pivot during a global crisis, Nico shares his secrets on connecting genuinely with audiences and the magic that happens when sales savvy meets AI's capabilities. His passion for creating content that truly impacts lives serves as a beacon for anyone navigating the digital domain, seeking to leave a lasting impression on their audience.Dive into the nuances of authentic content generation with my personal anecdotes from over a decade in high-end sales. We uncover the importance of NLP certifications in building rapport and how it can transform your engagement with the camera lens. Alongside Nico, we tackle the challenges of presentation, emphasizing not just the visual aspect but the crucial role of stellar audio in capturing your viewers' fleeting attention spans. Our dialogue is a treasure trove of insights for content creators focusing on the fine balance between relatability and professionalism.As the episode reaches its crescendo, we explore the symbiotic relationship between human creativity and artificial intelligence in content crafting. From the trenches of writing and course development, I unveil the strategic use of AI in refining content and reveal the power of understanding the 'why' of editorial choices. Winding down with gratitude, we thank Nico for the wisdom shared, inspiring us all to persist in our content creation endeavors, adapt to trends, and test relentlessly for success. Don't miss this riveting episode, packed with valuable takeaways for evolving your content narrative and resonating with your audience like never before.This episode was recorded through a Podcastle call on December 19, 2023. Read the blog article and show notes here: https://webdrie.net/how-to-blend-psychology-sales-and-ai-in-your-content-strategy-with-nico-lagan/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Feb 6, 2024 • 30min

Explore the Convergence of AI, Blockchain and Gaming with Sébastien Borget, Co-Founder of The Sandbox | S3 E40

Send us a textEmbark on a transformative gaming odyssey with Sébastien Borget, the trailblazing COO of The Sandbox and president of the Blockchain Game Alliance. Uncover the seismic shift from traditional gaming platforms to the revolutionary blockchain technology that's redefining how we play, create, and monetize content. As Sébastien reminisces about his leap from mobile gaming to the vanguard of blockchain, we navigate the pivotal moments that birthed The Sandbox and the empowering solutions blockchain offered to creators struggling with monetization. This episode promises to illuminate the metamorphosis of gaming into a dynamic world where digital assets aren't just pixels on a screen but gateways to continuous engagement, social interaction, and tangible rewards.Step into the marketing wonderland of Sandbox+, where a finite map of NFT lands beckons brands, celebrities, and cultural experiences to weave their stories. Experience how the innovative Owner Relationship Model in The Sandbox is rewriting the script for user interaction and loyalty, offering a mix of digital and real-life treasures. Sebastien's insights on constructing virtual neighborhoods that foster community and creativity are just the tip of the iceberg. We'll also explore the blending of AI with blockchain in gaming, revealing the staggering potential for immersive podcasting within the metaverse and unpacking the future of digital identity verification. This episode isn't just a peek into the future; it's a masterclass in the intersection of technology, creativity, and identity in the virtual worlds we're all a part of.This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/explore-the-convergence-of-ai-blockchain-and-gaming-with-sebastien-borget-co-founder-of-the-sandboxDiscover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Feb 2, 2024 • 30min

Can Simplified Web3 Strategies Revolutionize Social Media Marketing? – with Viktoriia Miracle | S3 E39

Join Viktoriia Miracle, CCO of Cheelee, as she shares her extraordinary transition from the culinary world to becoming a trailblazer in the digital space. Explore Cheelee, the revolution in social finance, simplifying Web3 strategies and integrating NFTs in a user-friendly way. Learn about their approach to rewarding user participation, the potential for content creators, and the advantages of Web3 technology.
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Jan 30, 2024 • 30min

"Warren Buffett in a Web3 World", with Matthew Snider | S3 E38

Matthew Snider, an expert in blockchain innovation and management consulting, discusses the synergy between Warren Buffett's investment sagacity and the Web3 world. They explore topics such as the role of data as the lifeblood of strategy, the volatility of the cryptocurrency landscape, and the promise of Web3 for business growth. They also discuss the use of AI and blockchain as tools in decision-making and the trends and risks in the NFT space.
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Jan 26, 2024 • 23min

Revamping Business Strategy with Web3 Analytics: The Cookie3 Experience with Filip Wielanier | S3 E37

Filip Wielanier, co-founder and CEO of Cookie3, revolutionizes marketing analytics by merging off-chain and on-chain data. He discusses optimizing marketing budgets, GDPR compliance, and a case study of a company streamlining their strategy. Privacy and AI in Web3 analytics are explored, along with a success story of reducing customer acquisition costs by 60%. This episode sheds light on how merging off-chain and on-chain data can transform businesses in the Web3 marketing space.
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Jan 23, 2024 • 32min

From Fired in a Snowstorm to AI Entrepreneur: Jonathan Green | S3 E36

Send us a textImagine being snowed in and receiving the news that you've just been fired—sounds like a cold day in hell, doesn't it? That's exactly where Jonathan Green's journey to entrepreneurship began, and in  this podcast episode, he unpacks this chilling turning point that led to him warming up to the world of online business. Venturing into the nitty-gritty of AI's transformative impact, Jonathan demonstrates how leveraging tools like ChatGPT can metamorphose time-sucking chores into streamlined workflows, offering invaluable insights for anyone looking to turbocharge their productivity game.As we peel back the layers of AI-generated content, we're struck by the peculiar paradox that less can indeed be more. By honing AI's vast capabilities to mimic distinct writing styles, it's possible to infuse brand narratives with a unique zest that's far from generic. Sharing my own brush with an AI mimicking my writing style, we navigate the dual-edge sword of creative inspiration versus creative infringement. The episode reaches its zenith as we forecast the future of AI, applauding innovations that promise to dismantle linguistic and economic barriers, making AI a shared treasure across the globe—now that's a plot twist worth tuning in for! Join us and Jonathan Green as we explore these groundbreaking insights that may just redefine your entrepreneurial playbook.This episode was recorded through a Podcastle call on November 30, 2023. Read the blog article and show notes here: https://webdrie.net/from-fired-in-a-snowstorm-to-ai-entrepreneur-jonathan-green-s3-e36/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Jan 19, 2024 • 29min

Web3 SEO with Aaron Barefoot: Strategies for Organic Discoverability, including AI | S3 E35

Digital marketing virtuoso Aaron Barefoot joins host Joeri Billast to decode the secrets of Web3 SEO. They discuss the challenges of advertising crypto and NFTs on mainstream platforms, the potential for decentralized search engines, and strategies for organic discoverability. Topics include content creation, backlinks, search engine utilization, community engagement, digital PR, targeting niche keywords, using AI for keyword opportunities, and the interconnectedness of traditional mediums with Web3 marketing.
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Jan 16, 2024 • 32min

Web3 Marketing and the Power of Community with Amanda Cassatt | S3 E34

Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing, discusses the evolution of Web1 to Web3 and the importance of nurturing authentic relationships within online communities. She emphasizes the role of transparency and active stakeholder engagement in Web3 marketing and the need to measure success through the health and vibrancy of communities. The podcast also explores how traditional businesses can enter Web3 while maintaining authenticity and discusses the role of blockchain in fostering community and recording history.

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