Web3 CMO Stories

Send us a textHow does a financial analyst become a tech entrepreneur at the forefront of Web3 gaming? Join us as Casey Grooms, co-founder of Soulbound, shares his incredible transformation from crunching numbers at Wells Fargo to revolutionizing the gaming industry. Discover how Casey’s early ventures into Web3 in 2017 with a music tech company set the stage for Soulbound's evolution. Initially focused on tracking in-game achievements, Soulbound has now grown into a vibrant social gaming platform that offers a Twitch-like experience specifically for Web3 gamers. Casey’s journey and insights offer a captivating glimpse into the future of gaming and content creation.Casey also reveals groundbreaking revenue models that are changing how gamers and micro-streamers monetize their passion in the Web3 space. Imagine transitioning from traditional gaming models to earn-to-play systems where your engagement translates to real rewards! Soulbound's bounty boards, user-generated content, and community-building features provide multiple income streams. Exciting innovations like integrated live streaming and prediction markets promise even more opportunities for creators to boost their earnings. Plus, get a sneak peek into Soulbound's upcoming Telegram app designed to gamify streaming and betting. Don’t miss out on this chance to learn how Web3 is redefining what it means to be a gamer and a content creator.This episode was recorded through a Podcastle call on August 1, 2024. Read the blog article and show notes here: https://webdrie.net/redefining-gaming-and-content-creation-in-web3-with-casey-grooms-co-founder-of-soulbound/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textUnlock the future of agriculture with our special guest, Henry Duckworth, co-founder and CEO of Agridex, as he shares how blockchain technology is revolutionizing the agricultural sector. Henry explains how Agridex is deploying blockchain to create a seamless digital marketplace, offering farmers faster, more reliable payments and providing consumers with transparent information about their food's origins and carbon footprint. We dive deep into the significance of immutable data and instant settlements via USDC, especially in regions like Argentina where currency volatility is a critical issue.Discover how partnerships with companies like Bastion are transforming digital wallets through integrated custodianship and insurance, reducing risk and providing a safety net for users. We tackle pressing issues in the cocoa industry such as child labor and underinvestment, and explore how blockchain can enhance traceability and streamline international trade with smart contracts. Henry sheds light on how instant settlements can relieve financial stress for farmers, improving the overall efficiency of agricultural businesses by reducing unnecessary documentation and potential job displacement.Our conversation also takes a personal turn as we share our journeys into the world of Web3. From my adventures in business analytics and social media marketing to Henry's passion for blockchain in agriculture, you’ll find plenty of inspiration and excitement. We also discuss the latest advancements in the Solana ecosystem and my upcoming speaking engagement in Singapore. Don't miss out on this engaging discussion, and remember to follow us for more insightful content. Your feedback and reviews are invaluable in helping us reach a wider audience, so please share your thoughts!This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/revolutionizing-agriculture-with-blockchain-agridexs-future-vision-with-henry-duckworth-ceo-and-co-founder-at-agridex/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textImagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull. With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain private credit fund manager, is bridging Web2 and Web3 capital. We explore their mission, the recent $10 million investment from Plume, and the challenges of attracting Web3 investors accustomed to sky-high returns.Shifting gears, we explore the journey from junior roles to executive positions, highlighting the importance of strategic thinking, team building, and effective delegation. Tavia provides invaluable insights into the evolving landscape of Web3 marketing platforms, focusing on the challenges of tracking and segmenting user data. We also discuss the future of marketing through user-segmented wallet targeting and the innovative efforts of MetaCR. The conversation delves into the necessity of data-driven decision-making, maintaining brand alignment, and fostering trust through transparency and responsible communication.Finally, we navigate the sustainability of the Web3 industry, examining the success of Tap and Earn games on platforms like TORN and Telegram. Tavia emphasizes the importance of discerning enduring value projects from fleeting trends, underscoring the potential of tokenizing private credit funds. To wrap up, we feature an engaging chat with Tavia, who shares professional insights and the significance of connecting with your network for ongoing growth. Don't miss this episode packed with wisdom and actionable advice for anyone interested in the future of private credit in Web3.This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/understanding-private-credit-and-its-role-in-the-web3-landscape-with-tavia-wong-cmo-at-credbull/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textHow can AI and blockchain redefine your personal brand in the digital age? Join us on Web3 CMO Stories as we sit down with Sandy Carter, COO of Unstoppable Domains, for an insightful conversation about the future of digital identity. Sandy shares her remarkable journey over the past years, including her empowering initiative, Unstoppable Women of Web3 and AI, which has trained over 55,000 women. Discover how Unstoppable Domains is leveraging AI to revolutionize coding, documentation, customer support, and marketing. Sandy also teases her book, "The Tiger and the Rabbit," a business fable that simplifies complex technologies like blockchain and AI through engaging storytelling and actionable frameworks.Explore the transformative shift from Web2 to Web3 and understand why "on-chain" is becoming the new norm, much like "online" was in the early days of the internet. Sandy delves into the importance of personal branding in this evolving digital landscape and how Unstoppable Domains' new marketplace for on-chain applications is setting new standards. We also discuss the evolution of tech terminologies, from "Metaverse" to "digital twins," and what's next on the horizon. This episode is a treasure trove of forward-thinking perspectives and invaluable insights, making it a must-listen for anyone interested in the intersection of AI, Web3, and digital identity.It was recorded at EthCC in Brussels on July 10, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-digital-identity-with-ai-and-blockchain-with-sandy-carter-of-unstoppable-domains/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textCurious about the latest trends in Web3 venture capital? Join us as we chat with Rennick Palley, the visionary founding partner of Stratos. Discover his fascinating transition from traditional finance to the forefront of early-stage crypto investments. Rennick dives into his early passion for Ethereum and DeFi, sharing the current pulse of the Web3 VC landscape. From the integration of AI in crypto to significant advancements in infrastructure like Ethereum, Alt L1s, L2s, and Solana, Rennick provides a comprehensive look at what’s shaping the industry today. Plus, he offers valuable insights into the renewed interest in Bitcoin and the emerging potential of Web3 social applications.In another riveting segment, we discuss the critical shift from hype to substance within the Web3 and crypto project landscape. Entrepreneurs will glean essential advice on focusing on real user demand and securing early traction to attract funding. Rennick emphasizes the importance of strong teams and maintaining a low burn rate for successful development. Marketing strategies are also on the table, with practical tips on community building, strategic incentives, and active engagement on platforms like Twitter and Discord. Reflect on the personal rewards and industry milestones witnessed over the years as we celebrate the evolution of the crypto space. This episode is packed with actionable insights and forward-thinking perspectives you won't want to miss!It was recorded at EthCC in Brussels on July 9, 2024. Read the blog article and show notes here: https://webdrie.net/behind-the-scenes-of-web3-investing-with-stratos-visionary-rennick-palley.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textAfter a whirlwind year of planning and a major move from Belgium to Portugal, I am thrilled to bring you an episode that truly captures the essence of resilience and innovation. Broadcasting from the serene Sintra Beach, I recount not just my exhausting relocation but also the electrifying experience at the Blockchain Futurist Conference in Toronto. What if you could hear firsthand about the emerging giants of Web3? Well, you can, as this episode features an insightful panel discussion on Ryo's groundbreaking projects, moderated by yours truly.This episode was recorded in Sintra, Lisbon, Portugal on August 17, 2024. .......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textWhat if you could harness the power of AI without compromising your data privacy? Join us as we welcome Jiahao Sun, the trailblazing founder and CEO of Flock.io, who shares his incredible journey from Oxford to leading innovative AI initiatives in the financial sector. Jiahao reveals the birth of Flock.io, a groundbreaking platform that ingeniously marries federated learning with blockchain technology, ensuring sensitive data stays secure and local. Dive into the importance of community-driven AI development and understand the potential hazards of data misuse, which Jao compares to the perils of bioweapons targeting DNA.Explore the revolutionary applications of decentralized AI across various industries as Jiahao highlights secure AI companions, financial transaction bots, and groundbreaking healthcare solutions like glucose monitoring. Discover the crucial role of privacy in these applications, particularly within the Web3 landscape. Get excited about the future of AI and metaverses with upcoming advancements like GPT-5's enhanced multimodal capabilities. Finally, understand how cutting-edge technologies like zero-knowledge proofs and fully homomorphic encryption will reshape privacy-preserving machine learning. Learn how you can engage with Flockio's unique offerings and be a part of this transformative journey.This episode was recorded at EthCC in Brussels on July 9, 2024. Read the blog article and show notes here: https://webdrie.net/ai-and-web3-synergy-flock-ios-approach-to-secure-model-training-with-jiahao-sun/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textHow can we break down the barriers between different blockchain systems? Join us for an enlightening conversation with Temujin Louie, CEO of Wanchain, as he shares his evolution from a curious grad student discovering Bitcoin to leading the charge in blockchain interoperability. Discover the ambitious mission of Wanchain as Temujin outlines the challenges and solutions in creating a unified network of blockchains. We explore the fractured landscape of cross-chain bridging, the complications of wrapped assets, and the critical need for industry-wide standards to elevate user experience and accelerate blockchain adoption.In this episode, we dive into the nitty-gritty of blockchain interoperability, examining approaches like multi-sig, multi-party computation, zero-knowledge proofs, and oracles, and why establishing robust guidelines for these methods is essential. Temujin also reveals Wanchain's strategies for advocating interoperability, including their collaborations with organizations like the Enterprise Ethereum Alliance and participation in key industry events. For those new to the blockchain world, Temujin offers practical advice and valuable resources to get started. Don’t miss this insightful discussion on the transformative potential of interoperability to revolutionize the blockchain industry.This episode was recorded through a Podcastle call on June 25, 2024. Read the blog article and show notes here: https://webdrie.net/breaking-blockchain-barriers-wanchains-quest-for-interoperability-with-temujin-louie/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textGet ready to uncover the secrets behind one of the most disruptive marketing stories in the crypto world! Join us as we sit down with Michelle Kang, an industry veteran who has successfully navigated the ever-evolving landscape of crypto marketing since 2016. Michelle takes us on an engaging journey through her career, starting from her early days at global giants like Lenovo, CJ, and Edelman, to her pivotal role in spearheading ICO fundraising campaigns. Learn how her innovative strategies and hands-on approach have paved the way for her current position as CMO of Somnia, and what it really takes to thrive in the dynamic world of crypto marketing.We also delve into Somnia's ambitious mission to connect isolated virtual worlds, creating an open and unified metaverse. Discover how partnerships with tech innovators M-Square and Improbable enable Somnia to bring this vision to life, allowing creators to export and monetize their assets across different environments seamlessly. Plus, we highlight the significance of data-driven marketing in Web3, offering real-world examples of how analytics optimize user experience and drive campaign success. Tune in for a comprehensive look at how Somnia is revolutionizing the metaverse and leading the charge in the future of interconnected digital spaces.This episode was recorded through a Podcastle call on June 19, 2024. Read the blog article and show notes here: https://webdrie.net/connecting-virtual-worlds-somnias-vision-with-michelle-kang/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................

Send us a textCurious about the future of decentralized internet and community-driven tech innovation? Join us as we sit down with Claudia Olah, the dynamic CMO of Uplink, to uncover her fascinating journey through the tech world. From her impactful work on Bitcoin infrastructure in El Salvador to her leadership role at Together Labs in Silicon Valley, Claudia brings a wealth of experience and insights. She shares Uplink's mission to revolutionize internet access and the powerful lessons she's learned from her mentors about turning weaknesses into strengths. Discover how Claudia's background in tech startups fuels her passion for community-focused marketing and the groundbreaking work Uplink is doing in the Web3 space.In this episode, we navigate the unique approach Uplink takes compared to traditional tokens, emphasizing their focus on tangible, real-world applications and community impact. Claudia sheds light on the importance of B2B solutions, robust investor support, and the challenges of keeping pace with the rapidly evolving Web3 marketing landscape. We discuss Uplink's exciting roadmap, including the launch of their Discord and point system, and the critical role of community feedback in shaping their product development and marketing strategies. Don't miss this inspiring conversation about building a global network for quality internet access and balancing professional engagement with personal well-being in the Web3 era.This episode was recorded through a Podcastle call on June 13, 2024. Read the blog article and show notes here: https://webdrie.net/building-a-global-network-for-quality-internet-access-with-claudia-olah-cmo-at-uplink/.......................................................................... 📘 Read The Future CMO: Amazon 👥 Join the Future CMO Community 🌿 Explore Sintra Synergies Retreat 💼 Connect on LinkedIn..........................................................................