Web3 CMO Stories

Send us a textCan decentralized communication be the key to unlocking the true potential of Web3?  In our conversation with Harsh Rajat, we explore the evolution and impact of decentralized communication in Web3.Harsh  is the founder and project lead of Push Protocol, formerly known as EPNS, which emerged from an ETH Global hackathon in 2020. Push Protocol is the most widely adopted Web3 communication platform, having powered over 75 million notifications to over 100,000 users since its launch in January 2021.Key TakeawaysThe necessity of a communication layer in Web3 and how Push Protocol addresses this gapHow Push Protocol enables decentralized notifications and messaging, including wallet-to-wallet communicationThe concept of token-gated group messaging and its implementation with Unstoppable DomainsHarsh's journey from Web2 to Web3 and his entrepreneurial experiencesThe importance of interoperability and how Push Protocol ensures secure, cross-platform communicationFuture developments in Push Protocol, including the upcoming V3 and decentralized node networkHow Push Protocol contributes to the mass adoption of Web3 by enhancing user experience and reducing frictionThe role of Unstoppable Domains in fostering innovative communication solutions in Web3This episode was recorded through a Podcastle call on May 17, 2024. Read the blog article and show notes here: https://webdrie.net/push-protocol-and-unstoppable-domains-a-new-era-of-messaging-with-harsh-rajat/

Send us a textHave you ever wondered what it takes to revolutionize the gaming industry? Join us as we sit down with Canaan Linder, the trailblazing CEO of Stardust, to uncover the future of Web3 gaming. From his early days as a software engineer at Bloomberg to leading a $35 million funded powerhouse, Canaan shares how his journey and passion for NFT projects like CryptoKitties laid the foundation for Stardust.  We dissect the innovative Wallet as a Service concept and its seamless integration of blockchain inventories into games, making the experience smoother for users. Canaan also sheds light on the evolving strategies for user acquisition and the ambitious goals set for Web3 gaming by 2027, aiming to match the quality and enjoyment of traditional gaming.In this episode, we also explore the transformative power of community in Web3 gaming. Learn how player ownership turns gamers into fervent advocates, driving the success of titles like RuneScape, Axie Infinity, and Shrapnel. Through engaging anecdotes and examples, we discuss the importance of community platforms like Discord and Twitter in fostering engagement. For aspiring entrepreneurs, Canaan offers invaluable tips on navigating the challenges of the Web3 space, stressing persistence, adaptability, and continuous learning. Whether you're fascinated by Stardust's journey or looking for entrepreneurial guidance, this conversation is packed with expert insights and inspiration.This episode was recorded through a Podcastle call on May 14, 2024. Read the blog article and show notes here:  https://webdrie.net/from-cryptokitties-to-stardust-canaan-linders-vision-for-web3-gaming-innovation/

Send us a textWhat if blockchain could not only revolutionize finance but also transform how we communicate online? Join us for an eye-opening conversation with Ben Rubin, the innovative mind behind Meerkat and Houseparty, as he shifts his focus to creating digital spaces that prioritize human connection and community. From his early days in architecture school to the development of his latest venture, Towns, Ben shares valuable insights and hard-earned lessons. Learn how his journey from physical to digital architecture has influenced his approach to building platforms designed for interaction and connection.In this episode, we delve into the intricate ways blockchain technology can enhance trust and accountability in online interactions. Ben explains how introducing cryptographic proofs and ownership stakes can create more reliable and sustainable digital environments. We also compare the unique features of Towns with platforms like Discord, focusing on the promise of user-owned, transparent, and secure communities. Don't miss out on the excitement around the upcoming launch phases of Towns and the River protocol, and discover how these innovations could reshape the future of online community building.This episode was recorded through a Podcastle call on May 13, 2024. Read the blog article and show notes here:  https://webdrie.net/from-meerkat-to-towns-ben-rubins-journey/

Send us a textLark Davis is a seasoned crypto investor and founder of Wealth Mastery, a weekly crypto newsletter with over 125,000 subscribers. He covers DeFi, NFTs, altcoins, technical analysis, and more. With over five years in crypto investing, Lark has made millions and also faced losses. His bold crypto price forecasts and educational content have garnered an impressive social media following, including 71 million views on YouTube. Lark has been featured in Cointelegraph and CoinDesk.In our conversation, we explore how to create engaging and educational crypto content for both beginners and seasoned investors. Specifically:Balancing content for new and experienced crypto enthusiastsThe journey from discovering Bitcoin to becoming a full-time crypto content creatorChallenges and strategies in scaling a crypto newsletter businessEffective content repurposing across multiple channelsInsights on technical analysis and market trends in cryptoThe impact of Bitcoin halving and ETFs on market dynamicsStrategies for exiting positions during market peaksUnderstanding market sentiment and timing for maximum profitThis episode was recorded through a Podcastle call on May 7, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-crypto-content-mastery-lark-davis-journey-and-marketing-insights/

Send us a textHeidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.The importance of building in public and involving the community in the development processStrategies for growing and nurturing a passionate community, such as weekly live streams and AMAsBalancing community feedback with the team's vision for the gameMeasuring community sentiment and using it to guide development decisionsThe role of community in driving mass adoption of Web3 gamingHeidi's excitement for the future of Pixels and the opportunities for expansion and innovationThis episode was recorded through a Podcastle call on May 23, 2024. Read the blog article and show notes here: https://webdrie.net/building-in-public-pixels-key-to-community-engagement-with-heidi-christine/

Send us a textIs cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast. From the electric atmosphere of Austin with over 15,000 attendees, to the bold and visionary speech of Maverick presidential candidate Robert F. Kennedy Jr., who openly shared his personal investments in Bitcoin and his revolutionary plans for integrating cryptocurrency into the nation's financial framework. This episode promises an insider's look at an event that brought together the brightest minds and the most influential figures in the digital asset space.This episode was recorded via Descript on June 3, 2024. Read a short article here:https://webdrie.net/inside-consensus-2024-crypto-and-the-vision-of-robert-f-kennedy-jr/

Send us a textAsaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.How Addressable associates on-chain data with social data to understand and target Web3 audiencesIntegrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend timeThe role of AI in identity matching, attribution, and campaign optimizationCase studies and success stories of effective Web3 marketing campaignsAsaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructureRecent integrations with mobile analytics partners and automated campaign optimization⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/

Sonia Shaw, President of CoinW, shares insights on crypto regulations and partnerships. They discuss CoinW's global expansion strategy, navigating international regulations, and emerging trends in blockchain. Sonia also gives advice on investing in tokens and coins, highlighting the mainstream adoption of crypto in the current bull run.

Send us a textJon Briggs is an Emmy award-winning creative producer, co-founder, and executive board member at Food Fight Studios. In our conversation, we explore how NFTs have revolutionized the way creators can build communities and push projects forward on their own terms.Jon's journey from medical device sales to becoming a content entrepreneurHow NFTs enabled him to bring a long-shelved project to life without Hollywood red tapeThe role of AI in Jon's creative process and content creationBuilding a co-created universe with the Battle Bunnies NFT projectLeveraging NFTs to fund animation and develop intellectual propertyAdvice for content creators and entrepreneurs exploring Web3 and emerging technologiesJon's excitement about the upcoming Battle Bunnies book series, co-created with the communityThis episode was recorded through a Podcastle call on April 4, 2024. Read the blog article and show notes here:  https://webdrie.net/from-emmy-awards-to-battle-bunnies-the-creative-evolution-of-jon-briggs/

Send us a textJapan is strategically positioning itself as a global leader in Web3. While lawmakers and regulators in the U.S., Europe, and other countries in Asia have adopted a cautious stance towards cryptocurrency, Japan continues to boldly champion the advancement of Web3 as a pivotal component of its national strategy.Lani Dizon is the co-founder of Zenza Capital and the innovative RYO project, Japan's first Layer-1 blockchain launch. In our conversation, we explore how RYO aims to simplify cryptocurrency for mass adoption.⚠️ 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙚𝙣𝙩𝙞𝙤𝙣𝙚𝙙 𝘾𝙧𝙮𝙥𝙩𝙤 𝘾𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙗𝙡𝙚 𝘽𝙤𝙣𝙙, 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙗𝙮 𝙕𝙚𝙣𝙯𝙖 𝘾𝙖𝙥𝙞𝙩𝙖𝙡, 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙢𝙚 𝙖𝙣𝙙 𝙄 𝙘𝙖𝙣 𝙜𝙚𝙩 𝙮𝙤𝙪 𝙢𝙤𝙧𝙚 𝙞𝙣𝙛𝙤!This episode was recorded through a Podcastle call on April 3, 2024. Read the blog article and show notes here: https://webdrie.net/ryo-an-ancient-japanese-currency-re-born-for-the-digital-age-with-lani-dizon/