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Web3 CMO Stories

Latest episodes

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Nov 17, 2023 • 27min

Collaborative Episode with Kevin Riedl: Web3 from Two Lenses – A Marketer & A Developer's Take | S3 E24

In this episode, Kevin Riedl, a Web3 software agency expert, discusses the shift towards delivering genuine value in the Web3 space. They explore the growing trend of utility and business in NFTs, share strategies for gaining market share, and highlight the potential of the Metaverse and AI. They also discuss the use of MetaFers for creating unforgettable events, the potential of augmented reality, and the excitement and fear surrounding these advancements. This episode is a must-listen for understanding how Web3 can elevate your business and approach NFTs and the Metaverse from a regulatory standpoint.
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Nov 10, 2023 • 30min

Exploring AI, NFTs, and the Future of Fashion with Francesca Tabor | S3 E23

Send us a textEver wonder how emerging technologies are transforming the marketing landscape? Get set to unravel this mystery with Francesca Tabor, the trailblazing conference organizer and head of marketing at Fashion AI. As we traverse the changing terrain of marketing, we delve into the world of metaverses, games, NFTs, and AI. We discuss the revolution wrought by open-source technologies, making AI accessible to the masses, and how generative AI is emerging as the new frontier in content creation. The conversation takes a fascinating turn as we confront the power and ethical implications of conversive AI, exploring how digital avatars and non-player characters engage with this technology. Listen to the risks and rewards associated with targeting young, tech-savvy audiences and gain insights into the concept of "Brandom" in relation to NFTs, games, and social media. We wrap up with a stimulating discussion on the potential of 3D printing in fashion, its potential to drive sustainability, and whether AI's fashion takeover threatens established brands. Don't miss out on this riveting journey through the future of marketing and fashion!This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/exploring-ai-nfts-and-the-future-of-fashion-with-francesca-taborDiscover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Nov 3, 2023 • 28min

Redefining Marketing in the Age of Web3 and AI: Profound Insights with Ari Lightman, Professor Digital Media & Marketing from Carnegie Mellon University | S3 E22

Send us a textReady to see the marketing landscape through a fresh lens? Buckle up as we welcome  Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the significance of this change in the dawn of Web3.We also turn our spotlight on AI, an undeniable game-changer in personalized content delivery and user engagement. Ari offers his profound insights on how AI is revolutionizing the way we analyze data, create content, and comprehend disparate audience segments. We navigate the possibilities and challenges of integrating social data and blockchain data - a critical aspect of leveraging Web Three for marketing. Get ready for an enlightening discussion on the future of customer experience in the age of Web3 and AI. Let's redefine the boundaries of marketing together.This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/redefining-marketing-in-the-age-of-web3-and-ai-profound-insights-with-digital-expert-ari-lightman-from-carnegie-mellons-heinz-college-unveiling-the-future-of-customer-experience/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Oct 27, 2023 • 29min

Unleashing the Power of Web3 Marketing with Galxe's Chief Marketing Officer, Anne Oullet: From NFT Advancements to Visible Credentialing and the Future of Organic Growth | S3 E21

Send us a textReady to dive into the captivating domain of Web3 marketing with none other than Anne Oullet, the Chief Marketing Officer at Galxe? Brace yourself for a rewarding journey into the future of marketing as Anne, a seasoned marketing strategist and NFT advocate, sheds light on the integration of blockchain technology into traditional Web2 brands, and discusses the need for stability and organic growth in the Web3 space. Listen attentively as she narrates her inspiring journey into Web3 marketing and the immense potential it holds. Imagine the power of ecosystem campaigns and partnerships to introduce new projects and protocols into a platform. Yes, that’s the secret sauce behind Galxe's success! Anne shares the strategic role of cultural considerations in attracting a global audience, illuminating how Galxe fosters growth within the Web3 ecosystem by leveraging new innovations, rewards, and credentialing. As if that's not enough, Anne takes us a step further into the world of visible credentialing. So, what's the fuss about visible credentialing, you ask? Well, it's the cornerstone to Galxe's ambitious goal of creating a publicly accessible credential data network. We dive into the possible use cases for this network and provide a sneak peek into the recently announced Galxe Protocol. As we draw the conversation to a close, Anne leaves us with invaluable marketing advice for entrepreneurs venturing into the Web3 space and highlights the importance of public speaking in this domain. Want to keep the conversation going? Stay connected with Anne on social media and delve deeper into this exciting world. Welcome to the future of marketing!This episode was recorded through a StreamYard call on September 14, 2023. Read the blog article here: https://webdrie.net/unleashing-the-power-of-web3-marketing-with-galxes-chief-marketing-officer-anne-oullet-from-nft-advancements-to-visible-credentialing-and-the-future-of-organic-growth/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Oct 22, 2023 • 30min

Cultivating a Thriving Web3 Community with Chris Koronowski: Exploring Web3 Doers' Remarkable Marketing Funnel, Content Repurposing, and the Power of Relationships | S3 Bonus Episode

Chris Koronowski, Creator of Web3 Doers, shares his blueprint for building a thriving Web3 community rooted in trust and relationship-building. He discusses the remarkable marketing funnel of Web3 Doers and the high conversion rate for video testimonials. Chris also explores repurposing content with AI tools and the power of emerging technologies. If you're eager to contribute to the digital revolution, this insightful episode is a must-listen.
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Oct 20, 2023 • 25min

Demystifying Blockchain Technology with Kelsey McGuire: The Shardeum Journey, AI Tools, and Authentic Community Engagement Strategies | S3 E20

Send us a textReady for a deep dive into the rapidly evolving realm of blockchain technology? We're thrilled to bring you insights from Kelsey McGuire, the Chief Growth Officer at Shardeum, the EVM-based layer one blockchain that's making waves in the industry. Kelsey recounts her remarkable journey from Consensys, to CELO, and now to Shardeum; a journey that's as fascinating as it is inspiring. We chat about Shardeum's recent strategic round where they raised an impressive $5.4 million, and their commitment to fostering community growth worldwide. Find out how Shardeum is setting itself apart from other layer ones in the space. Switching gears, we explore the role of AI tools in fostering authentic community engagement. How do we balance the speed and efficiency of AI with the warmth and connectivity of the human element? This conundrum is at the heart of our discussion. Kelsey draws from her extensive experience as a CMO to share valuable best practices and strategies. Learn how to avoid vanity metrics and why one-on-one nurturing is crucial for converting casual listeners into active community members. We also delve into strategies to create an environment conducive to meaningful engagement. This is an episode packed with knowledge for anyone interested in blockchain technology or community building.This episode was recorded through a StreamYard call on August 31, 2023. Read the blog article here:  https://webdrie.net/demystifying-blockchain-technology-with-kelsey-mcguire-the-shardeum-journey-ai-tools-and-authentic-community-engagement-strategies/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Oct 15, 2023 • 39min

Unraveling the Power of AI in Marketing: An Expert Discussion with David White on ChatGPT, Productivity Boosts, and Web3 Mastery | S3 Bonus Episode

Send us a textEver wondered what the pervasive impact of AI on marketing really means for businesses? This week, we're graced with the insights of AI marketing connoisseur, David White. Together, we take you through a tunnel-visioned view of the revolutionary large language model, ChatGPT. Despite its prowess, David highlights four key challenges with this model and shares how to harness its power for maximum gain.In the dynamic world of marketing, speed is king and AI is its queen. As we navigate the labyrinth of AI's role in boosting productivity, we explore its practical application in crafting effective templates and prompts. We share real-life examples of AI tools in action and their best and worst use cases, from making emails clearer to decisions about resources. If you're an AI novice, make sure to tune in for some critical advice.As we wrap up, we switch gears and look to the future - a future where AI is a business norm. We touch upon the potential societal divide AI could cause and the implications of deep fakes. We underscore the W3X Web3 Mastermind and Yuri Bilast's call to share AI knowledge. So buckle up, subscribe, and join us on this enlightening journey through AI and its marketing implications. You're in for a ride!This bonus episode was recorded through a StreamYard call on October 4, 2023. Read the blog article here: https://webdrie.net/unraveling-the-power-of-ai-in-marketing-an-expert-discussion-with-david-white-on-chatgpt-productivity-boosts-and-web3-mastery-s3-bonus-episodeJoin me next week at the free AI/Marketing Sessions from October 18th-25th. I'll discuss "𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐈 𝐅𝐨𝐫 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐢𝐧𝐠" and others will cover crucial AI marketing topics.Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Oct 13, 2023 • 31min

Deciphering Human-Centered Design and User Experience in Web3 with Vaishali Dialani: From Emotional Intelligence to Continuous Improvements | The Power of Vulnerability in Business | S3 E19

Send us a textJoin me in this captivating conversation with Vaishali Dialani, a shining light in the realm of customer experience and human-centered design. Vaishali and I dissect the pivotal role of human-centric design in Web3 and dive into how this approach can instigate trust, build communities, and empower users. We delve into the evolution of user research methodologies, the intricacies of balancing emotional and efficient experiences, and how to bring a human touch to the Web3 world. This is a treasure trove of insights from a master in her field.Next, we crank up the gears and tackle strategies for creating a seamless user experience in the Web3 arena. Vaishali and I discuss the importance of simplifying complexities and ensuring a smooth ride through customer journeys. We talk about the power of feedback loops, continuous improvement methodologies, and the art of blending emotions with efficiency in the customer experience. For businesses navigating the Web3 space, this segment is a must-listen.In the final chapter of our conversation, we delve into the profound impact of emotional intelligence and vulnerability on businesses. Vaishali emphasizes the need for emotionally intelligent training, clear communication, and receptivity to feedback. We discuss the importance of empathy in customer interactions and how businesses can learn from their customers. As a bonus, I also share details about my W3X Web3 mastermind, where I immerse myself deeper into these topics. Don't miss out on this enlightening episode with Vaishali Dialani.This episode was recorded through a StreamYard call on August 24, 2023. Read the blog article here: https://webdrie.net/deciphering-human-centered-design-and-user-experience-in-web3-with-vaishali-dailani-from-emotional-intelligence-to-continuous-improvements-the-power-of-vulnerability-in-business/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com
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Oct 6, 2023 • 23min

Pioneering the Business Metaverse with Architect-Turned-Tech-Entrepreneur, Alex Smaga: Insight into AI Applications and the Future of Digital Spaces | S3 E18

Send us a textEver wondered how an architect can bring a fresh perspective to the digital space? Join us as we engage in a vibrant conversation with Alex Smaga, an innovative architect turned tech entrepreneur, who's now the CEO of W3rlds. The unique Metaverse platform he's spearheading is a game-changer, enhancing both external and internal communication needs for businesses in the emerging metaverse. Alex shares his fascinating journey from crafting physical spaces to pioneering digital ones, and how security and support form the bedrock of his creation. Venture further with us into the captivating crossroads of Artificial Intelligence and the metaverse. Are AR glasses the key to helping those with hearing impairments? Can AI be used to create NPCs in this virtual world? Alex gives us his insights on these potential applications and more. We discuss the crucial role of data, the prospects of personalized 3D assets, and how AI can be a game-changer in sales and awareness creation, all within the expansive realm of the Metaverse. Tune in for an enlightening episode packed with insights on the future of business and technology. Feel free to reach out with your questions and thoughts – we'd love to hear from you!This episode was recorded through a StreamYard call on August 22, 2023. Read the blog article here: https://webdrie.net/pioneering-the-business-metaverse-with-architect-turned-tech-entrepreneur-alex-smaga-insight-into-ai-applications-and-the-future-of-digital-spaces/
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Sep 29, 2023 • 37min

Navigating the World of Web3 and Digital Fashion: A Deep Dive into the Metaverse and Brand Building with Olivia Lee | S3 E17

Send us a textGet ready to have your perspective revolutionized as we navigate the captivating world of Web3 and digital fashion with leading visionary, Olivia Lee. With a background that seamlessly melds finance and fashion, Olivia's intriguing foray into Web3 was initiated by her association with an alternative asset project-focused private investment company. Her prior experience across diverse industries empowered her with an unmatched understanding of digital fashion's evolution. As we explore the fascinating and diverse realms of the Metaverse, Olivia shares her valuable insights, drawn from her extensive experience as a content creator and an ardent Web3 advocate. She expounds on the vast potential of the Metaverse and emphasizes the importance of recognizing the various worlds within it. Olivia's unique perspective on building brands on the correct platforms and her future content creation plans across multiple platforms will leave you enlightened and inspired. Lastly, we delve into the mission and vision behind Livvium, Olivia's own Web3 and Metaverse consultancy. Catering to both Web3 novices and those ready to plunge into the Metaverse, Livvium plays a pivotal role in enhancing the comprehension and adoption of Web3. Olivia further discusses the unique challenges and opportunities in digital fashion, the technological advancements in payment gateways, and exciting strategies for fashion brands to engage with Gen Z and Alpha audiences using gaming platforms and drops. Prepare to be captivated by Olivia's incredible journey and invaluable insights into the enthralling world of Web3 and digital fashion.This episode was recorded through a StreamYard call on August 8, 2023. Read the blog article here: https://webdrie.net/navigating-the-world-of-web3-and-digital-fashion-a-deep-dive-into-the-metaverse-and-brand-building-with-olivia-lee/Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.' Explore at ryocoin.com

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