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In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community.

Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain with 2 billion transactions. Furthermore, he explores key differences between Web3 and traditional tech marketing, noting the essential role of community-driven creation and the high barriers to entry.

Marc shares insights on successful strategies, including a highly engaging community-driven ad campaign. The episode concludes with a look at exciting developments in Algorand, such as staking rewards and efforts to reduce UX barriers.

Tune in for a compelling conversation on blockchain marketing and innovative solutions driving mainstream adoption.

This episode was recorded through a Podcastle call on September 19, 2024. Read the blog article and show notes here: https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/

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Creating Impactful Marketing Campaigns in Web3 with Marc Vanlerberghe, CMO at Algorand | S4 E43