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Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.

Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype.

• Discussion on why understanding the macroeconomic environment is crucial
• Importance of creating and finalizing technology for real-world application
• Adaptive marketing strategies in times of uncertainty
• Shift from a focus on token prices to tangible product utility
• Building authentic and engaged Web3 communities
• Effective use of AI tools for optimizing marketing efforts

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This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/

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