Marketing For Learning®

Delving into Learning at Work Week, hosts discuss its impact on learning professionals. They question the effectiveness of short-term marketing campaigns and advocate for strategic integration in reaching long-term goals.

We've spoken about the value proposition canvas (VPC) a few times on the pod. But in this ep, Han's shaking things up – and she thinks she's come up with the perfect VPC for L&D. One that's going to help you make real marketing magic. 🪄   LINKS: Value Proposition Canvas Template Han's LinkedIn Profile 

People Experience roles are on the rise and L&D is in a constant state of shift. In this unique conversation Ash chats to Josh Novelle, VP of People Experience and Insight at HSBC to discuss the role of L&D in modern enterprises, and what we need to do to remain relevant and valuable to the businesses we service. What a crackin' conversation! Josh's LinkedIn Ashley's LinkedIn 

Brand hierarchies (aka, brand architecture) are an essential element of marketing for learning®, and also grossly overlooked by you L&D folk. In this short episode Ash discusses what brand hierarchies are, why they're important and why it's absolutely critical to establish how all your corporate brands interplay with each other BEFORE you start big pieces of marketing work.  Save yourself a headache, start up those brand hierarchy discussions early and really understand what you can actually do from a branding perspective from the outset, instead of trying to figure it amidst a project! 

In this super juicy episode, Ash is joined by Sarah Hatton, Chief Learning Officer at The LPI, to discuss their recently released 2024 Learning Survey. Ash and Sarah discuss what’s changing in L&D, the direction of travel of our industry, and what we need to do to stay future focused. Happy listening! LINKS: The LPI Learning Survey 2024 Sarah's LinkedIn Ash's LinkedIn 

Do marketing campaigns work for L&D? Well yeah, of course they do! But not everyone's convinced... In this podcast episode, Han sets the record straight on why campaigns are a great decision for all L&D teams.

We're about to get musical in this episode... or are we? Don't worry, this podcast won't subject you to Han's karaoke singing (even though she thinks she's great at it...) but she will be talking about the importance of HUM, SING, and SHOUT. Using these 3 words, you'll translate your marketing for learning® strategy into a consistent, compelling and easy to use marketing plan. What more could you want? Happy listening!    LINKS: Han's LinkedIn Profile How do create a learning campaign

Dive into the fascinating world of behavioral science and discover how it can transform your marketing strategies! Learn about key concepts like loss aversion and social proof, and see real-world examples that illustrate their impact. The discussion also highlights practical tips for applying these principles in Learning and Development. Plus, there's an exciting tease for future content that promises even more insights!

We’ve all heard the saying “consistency is key”, haven’t we? And this old adage is just as important in marketing for learning as it is in every other aspect of life. In fact, in marketing circles, the “rule of seven” is often spoken about – and it’s a rule that L&D needs to adopt. In this episode Han helps you apply the rule of 7 to your L&D function #YoureWelcome    Links: Han's LinkedIn Rule of 7 Blog

How the tables have turned... This week, Hannah sits in the interview seat. In a recording from the BLOC podcast, Han is interviewed by Heidi Kirby PhD, discussing all things marketing for learning®. From personas and employee-centricity, to L&D taking more accountability of their budgets – this podcast covers it all.  LINKS: Han's LinkedIn Heidi's LinkedIn The BLOC podcast MAAS' Learner Personas guide.