Marketing For Learning®

Wtf is Gen AI and how is it going to impact L&D? Ash was lucky to sit down with leading Gen AI expert, Egle Vinauskite, to discuss her lens on L&D and AI. How it can be used, how it might be used in the future, and the challenges that this is going to bring to us as a learning function.  Heck we even talk about the repercussions on IP and creativity. It's a goodun! This is a meaty conversation and we all learnt a lot - GET THAT IN YOUR EAR'OLES! Egle's LinkedIn Ashley's LinkedIn

Think storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling. Including:  The 5 elements of all great stories The Heider Simmel experiment  Sharing some inspo from 2 incredible companies!  Happy listening!   

Your fav duo are back for a joint pod on a much-requested topic: How to actually use learner personas. 🤔 Now you've got to grips with creating your personas, it's time to figure out how to actually use them in reality. So Han & Ash are here to help you navigate exactly that. Enjoy!    LINKS: Learner personas guide Han's LinkedIn  Ash's LinkedIn 

Cor. What a chat. Ashley was lucky enough to be joined by Mirjam Neelen, Head of Global Learning Design and Learning Sciences at Novartis recently. Mirjam has been working in L&D for over 15 years and is an incredibly data-led L&Der - she's a champion for learning sciences and how we can use data to drive impact and make better informed decisions overall.  It's a fascinating discussion on how we structure our learning functions and how, whether using data, can actually have a positive impact on our approaches. And of course, there's some marketing magic sprinkled in 🍍   SHOW NOTES: Mirjam's LinkedIn profile  Ashley's LinkedIn profile MAAS Marketing's website

Han's been off gallivanting in recent weeks, and in a desperate attempt to prove she actually did some work, she's recorded this podcast with her top 4 takeaways from 2 incredible networking events she attended. Including why: L&D need to become more customer centric You do need personas.  Asking forgiveness not permission is a marketers mantra 😉 So settle in for a different kind of pod this week, but one that will get your brain juices flowing for sure!    LINKS: Han's LinkedIn L&D Disrupt Podcast from HowNow

Campaigns. Marketing. Comms. All of these things are not the same, and it's time we address their differences. In this short session, Ash explores the difference between marketing and comms and why both are essential to be part of our marketing for learning® mix.  Ashley's LinkedIn MAAS' website

This is a bit of a different episode for the Marketing for Learning® Podcast. It's more of a rallying cry for more transparency in the L&D space. Ash & Han are joined by the incredible Amanda Nolen, to discuss this very important topic.    Links: Ashley's LinkedIn Post Amanda's LinkedIn Post  ASA resources on influencer marketing

Grappling with learning a new skill such as marketing is tough - it's a broad topic and knowing where to start can sometimes be tough. Here Ash presents her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their functions.  Helpful resources:  Mind Tools Report LPI Capability Map Marketing mindset episode Email marketing tips blog The importance of branding 

Learn how to create learner personas that make your marketing 929,339 times better. Understand the importance of learner personas in personalizing messages and engaging with the audience. Gather qualitative data through observations, surveys, and focus groups. Create comprehensive learner personas through thorough research. Tap into empathy and partner with other departments for a better understanding of the target audience.

Feel like your people have too many messages thrown their way? Struggling to work out how you can cut through the noise and grab attention? Then this ep is for you! Inspired by a question she was recently asked, Han talks you through the Hum, Sing, Shout method of marketing – and shows you how you can cut through the noise and get butts a'movin.  Happy listening!    Connect with Han on LinkedIn!  Check out the MAAS Marketing blog