Marketing For Learning®

Learning through failure is one of the most important aspects of a marketing mindset. In this first mini-series episode Ashley talks through one of her earliest failures as a new marketer, and what she learned from that mistake. Hopefully you can learn from it too!   SHOW NOTES: HubSpot Academy MAAS Educational Stuffs Ashley's LinkedIn

"Can you just...?" is a phrase that sends shudders down any marketers spine. No, marketing is not "just" sending an email, making a poster or zhuzhing something up. It's a strategic process that gets butts a'movin! And that's what we want in L&D, right? So, in this corker of an episode, Han is joined by Emma Hunter, Head of Creative Centre of Competence at Capgemini (phew, say that 10 times fast!) to discuss why proactive marketing is so, so important in marketing for learning.    Links: Han's LinkedIn Emma's LinkedIn 

2023... what a year it's been, hey? And with over 10,000 downloads of the pod this year - Han thought it was time for a round up. With clips from our 12 most listened to podcasts of 2023, this is our present to you, you pineapple-loving marketing for learning® fans. So if you want to hear clips about: Our marketing for learning course taster Han's on why marketing IS a human skill Why PEOPLE should be at the heart of everything we do in L&D How to create personas, brand promises and positioning statements What Pavlovs dog has to do with marketing for learning What Mirjam Neelan, Paula Hughes, Nick Shakleton-Jones, Edmund Monk, Serena Gonsalves-Fersch and Egle Vinauskite think of the current state of L&D. Then grab a cuppa and settle in, because this ones for you. (Ha! Who are we kidding, it's December, get a mulled wine & a mince pie!)

A marketer? On our podcast? Wowzers. We were lucky enough to get some airtime with the Marketing Director at Manpower Group to talk about her own marketing challenges, strategy and her perspective on how employee demands are changing. Sharp, to the point and incredibly talented, in this candid conversation Laura shares her own marketing challenges (and how they're still scarily similar to L&D's). It's a good un. Key links: Laura Card's LinkedIn  Ashley's LinkedIn Manpower's website HubSpot's Academy

So, you've finally got some headcount for a marketing person to join your L&D team. HOW EXCITING!! Don't fall into the trap of hiring someone who could eventually do the job. Instead, hire a real marketer if you really want your marketing for learning® to be successful.  *Cue Ashley rant*  Ashley's LinkedIn

Two years. TWO YEARS! Two whole years of the marketing for learning® podcast. So this week Ash & Han team up for a joint episode to discuss anything and everything L&D, from AI, recruitment and embracing marketing for learning (shock!)  So strap in for a great catch up with this pineapple-loving duo, and we apologise in advance for all the cackling... they just had too much fun 🥳   LINKS: Ash's LinkedIn Han's LinkedIn Our Website 

In an uncharacteristic turn of events, Han has a bee in her bonnet in this episode. Talking (ranting) about L&D's obsession with completion rates, Han explains why learning professionals should be thinking beyond tick boxes and smile sheets – and look towards real behavioural and performance change.    Enjoy this bitesized snack for your ear'oles.   Han's LinkedIn 

Wtf is Gen AI and how is it going to impact L&D? Ash was lucky to sit down with leading Gen AI expert, Egle Vinauskite, to discuss her lens on L&D and AI. How it can be used, how it might be used in the future, and the challenges that this is going to bring to us as a learning function.  Heck we even talk about the repercussions on IP and creativity. It's a goodun! This is a meaty conversation and we all learnt a lot - GET THAT IN YOUR EAR'OLES! Egle's LinkedIn Ashley's LinkedIn

Think storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling. Including:  The 5 elements of all great stories The Heider Simmel experiment  Sharing some inspo from 2 incredible companies!  Happy listening!   

Your fav duo are back for a joint pod on a much-requested topic: How to actually use learner personas. 🤔 Now you've got to grips with creating your personas, it's time to figure out how to actually use them in reality. So Han & Ash are here to help you navigate exactly that. Enjoy!    LINKS: Learner personas guide Han's LinkedIn  Ash's LinkedIn