This is a bit of a different episode for the Marketing for Learning® Podcast. It's more of a rallying cry for more transparency in the L&D space. Ash & Han are joined by the incredible Amanda Nolen, to discuss this very important topic.    Links: Ashley's LinkedIn Post Amanda's LinkedIn Post  ASA resources on influencer marketing

Grappling with learning a new skill such as marketing is tough - it's a broad topic and knowing where to start can sometimes be tough. Here Ash presents her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their functions.  Helpful resources:  Mind Tools Report LPI Capability Map Marketing mindset episode Email marketing tips blog The importance of branding 

Learn how to create learner personas that make your marketing 929,339 times better. Understand the importance of learner personas in personalizing messages and engaging with the audience. Gather qualitative data through observations, surveys, and focus groups. Create comprehensive learner personas through thorough research. Tap into empathy and partner with other departments for a better understanding of the target audience.

Feel like your people have too many messages thrown their way? Struggling to work out how you can cut through the noise and grab attention? Then this ep is for you! Inspired by a question she was recently asked, Han talks you through the Hum, Sing, Shout method of marketing – and shows you how you can cut through the noise and get butts a'movin.  Happy listening!    Connect with Han on LinkedIn!  Check out the MAAS Marketing blog

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®? Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts. References: Kahneman & Tversky Prospect Theory Research (1979) Loss Aversion NYC Mirror Viral Video (Part 1 of 2) TikTok FOMO Ad Ashley's LinkedIn

Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening!    Key links:  MAAS Marketing blog Learner Personas guide Ash's LinkedIn Han's Linkedin  

Guests Han and Ash discuss the importance of learner personas in L&D strategy, debunking the notion that data segmentation alone is sufficient. They highlight the limitations of demographic data and emphasize the need to understand learner motivations. The podcast also explores the comprehensive approach to creating learner personas, including discovery interviews and quantitative data. Understanding the target audience on an individual level enhances learner engagement and outcomes.

What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world.  Handy diagram showing MAASlow's Hierarchy Ash's LinkedIn

We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome  Our website Ash's LinkedIn Han's LinkedIn

👉 July 20th, 3pm BST. Sign up here 🍍  Join this live session with Han and Ash - ask them ANYTHING (well, maybe not anything...)