Marketing For Learning®

Cor. What a chat. Ashley was lucky enough to be joined by Mirjam Neelen, Head of Global Learning Design and Learning Sciences at Novartis recently. Mirjam has been working in L&D for over 15 years and is an incredibly data-led L&Der - she's a champion for learning sciences and how we can use data to drive impact and make better informed decisions overall.  It's a fascinating discussion on how we structure our learning functions and how, whether using data, can actually have a positive impact on our approaches. And of course, there's some marketing magic sprinkled in 🍍   SHOW NOTES: Mirjam's LinkedIn profile  Ashley's LinkedIn profile MAAS Marketing's website

Han's been off gallivanting in recent weeks, and in a desperate attempt to prove she actually did some work, she's recorded this podcast with her top 4 takeaways from 2 incredible networking events she attended. Including why: L&D need to become more customer centric You do need personas.  Asking forgiveness not permission is a marketers mantra 😉 So settle in for a different kind of pod this week, but one that will get your brain juices flowing for sure!    LINKS: Han's LinkedIn L&D Disrupt Podcast from HowNow

Campaigns. Marketing. Comms. All of these things are not the same, and it's time we address their differences. In this short session, Ash explores the difference between marketing and comms and why both are essential to be part of our marketing for learning® mix.  Ashley's LinkedIn MAAS' website

This is a bit of a different episode for the Marketing for Learning® Podcast. It's more of a rallying cry for more transparency in the L&D space. Ash & Han are joined by the incredible Amanda Nolen, to discuss this very important topic.    Links: Ashley's LinkedIn Post Amanda's LinkedIn Post  ASA resources on influencer marketing

Grappling with learning a new skill such as marketing is tough - it's a broad topic and knowing where to start can sometimes be tough. Here Ash presents her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their functions.  Helpful resources:  Mind Tools Report LPI Capability Map Marketing mindset episode Email marketing tips blog The importance of branding 

Learn how to create learner personas that make your marketing 929,339 times better. Understand the importance of learner personas in personalizing messages and engaging with the audience. Gather qualitative data through observations, surveys, and focus groups. Create comprehensive learner personas through thorough research. Tap into empathy and partner with other departments for a better understanding of the target audience.

Feel like your people have too many messages thrown their way? Struggling to work out how you can cut through the noise and grab attention? Then this ep is for you! Inspired by a question she was recently asked, Han talks you through the Hum, Sing, Shout method of marketing – and shows you how you can cut through the noise and get butts a'movin.  Happy listening!    Connect with Han on LinkedIn!  Check out the MAAS Marketing blog

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®? Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts. References: Kahneman & Tversky Prospect Theory Research (1979) Loss Aversion NYC Mirror Viral Video (Part 1 of 2) TikTok FOMO Ad Ashley's LinkedIn

Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening!    Key links:  MAAS Marketing blog Learner Personas guide Ash's LinkedIn Han's Linkedin  

Guests Han and Ash discuss the importance of learner personas in L&D strategy, debunking the notion that data segmentation alone is sufficient. They highlight the limitations of demographic data and emphasize the need to understand learner motivations. The podcast also explores the comprehensive approach to creating learner personas, including discovery interviews and quantitative data. Understanding the target audience on an individual level enhances learner engagement and outcomes.