Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey.  Han's LinkedIn MAAS Website    

David James. Ashley Sinclair. One lovely, live podcast recording. What a special episode for our 50th episode!!!  Recently Ash and David got together to chat about all things marketing for learning®, and it's our pleasure to share the entire live session with you here! Happy listening!  Ash's LinkedIn  David's LinkedIn 

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What must a marketer always remember? Ash considers this topic and explores why we need a long-term view when executing marketing strategies in our L&D departments. Magic doesn't happen overnight 🤓 Ash's LinkedIn MAAS' website  

What's ol' Pavlov got to do with modern marketing? Well, as Ashley will show you, rather quite a lot. This short session explores the concept of classical conditioning and whether it's something L&D can leverage in their marketing to get autonomous responses out of learners.  Useful links: Ashley's LinkedIn MAAS' Marketing for Learning blog 

Is marketing a human skill? It’s a question that Han was inspired to answer after The LPI’s latest Learning Live Networks event. And so she’s done just that, by having a one-woman debate live on the podcast. (We know… arguing with herself on a podcast… we always knew she was weird 🙃) But weirdness aside, Han takes a deep dive into the skills L&D needs to develop to accelerate their marketing efforts, so this is one not to be missed.  Happy listening!   

If you haven't heard of NSJ, where have you been? 👀 Nick's an industry stalwart and has drastically shifted how we think in L&D. He's the author of 'How People Learn" (great book btw) and is responsible for coining the ‘courses to resources’ shift, the first general theory of learning (the Affective Context Model), and is now leading the way with the 5Di (human-centred learning design) approach.  He joined Ash recently to talk about all things marketing. We were hoping for heated debates, but these two brains were deeply aligned about the changes our industry needs to make, and most importantly, why we need to be doing more great marketing for learning®. T'is a great one - and hey, look, if you don't like the content just listen in for Nick's dulcet tones.  Nick's LinkedIn Ash's LinkedIn  How People Learn book Shackleton Consulting

UX Design expert and award-winning learning designer, Paula Hughes, discusses the importance of UX design in learning, including personalized and self-driven experiences. They also explore understanding the emotional and human side of the target audience, the role of L&D professionals, and aligning learning and development with business goals.

In this unique episode, Ash talks through one of Steve Jobs's most famous talks - where he introduces their new brand campaign 'Think Different'. It's a great view of why even big brands must eat, sleep and breathe their audiences and is well worth a listen. Cheers Steve.  ______RESOURCES______ 'Got Milk' campaign Steve Jobs' Speech  Ashley's LinkedIn 

What needs to be in place before your marketing can be effective? Here are Ash's views on what foundations you must establish in your learning function BEFORE your marketing for learning® efforts will actually deliver results.  __________ LINKS _________ Ash's LinkedIn  MAAS blog  Marketing Masterclass Course