Marketing For Learning®

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®? Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts. References: Kahneman & Tversky Prospect Theory Research (1979) Loss Aversion NYC Mirror Viral Video (Part 1 of 2) TikTok FOMO Ad Ashley's LinkedIn

Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening!    Key links:  MAAS Marketing blog Learner Personas guide Ash's LinkedIn Han's Linkedin  

Guests Han and Ash discuss the importance of learner personas in L&D strategy, debunking the notion that data segmentation alone is sufficient. They highlight the limitations of demographic data and emphasize the need to understand learner motivations. The podcast also explores the comprehensive approach to creating learner personas, including discovery interviews and quantitative data. Understanding the target audience on an individual level enhances learner engagement and outcomes.

What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world.  Handy diagram showing MAASlow's Hierarchy Ash's LinkedIn

We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome  Our website Ash's LinkedIn Han's LinkedIn

👉 July 20th, 3pm BST. Sign up here 🍍  Join this live session with Han and Ash - ask them ANYTHING (well, maybe not anything...)

Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey.  Han's LinkedIn MAAS Website    

David James. Ashley Sinclair. One lovely, live podcast recording. What a special episode for our 50th episode!!!  Recently Ash and David got together to chat about all things marketing for learning®, and it's our pleasure to share the entire live session with you here! Happy listening!  Ash's LinkedIn  David's LinkedIn 

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What must a marketer always remember? Ash considers this topic and explores why we need a long-term view when executing marketing strategies in our L&D departments. Magic doesn't happen overnight 🤓 Ash's LinkedIn MAAS' website