

Ep 58 - Creating Kick-Ass Learner Personas
Aug 23, 2023
Learn how to create learner personas that make your marketing 929,339 times better. Understand the importance of learner personas in personalizing messages and engaging with the audience. Gather qualitative data through observations, surveys, and focus groups. Create comprehensive learner personas through thorough research. Tap into empathy and partner with other departments for a better understanding of the target audience.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Importance of Learner Personas
02:46 • 12min
Gathering Qualitative Data and the Value of Probing Questions
15:11 • 1min
Creating Learner Personas for Effective Marketing
16:17 • 9min
Tapping into Empathy and Partnering with Other Departments for Learner Personas
25:44 • 3min