Marketing For Learning®
Ep 58 - Creating Kick-Ass Learner Personas
Aug 23, 2023
Learn how to create learner personas that make your marketing 929,339 times better. Understand the importance of learner personas in personalizing messages and engaging with the audience. Gather qualitative data through observations, surveys, and focus groups. Create comprehensive learner personas through thorough research. Tap into empathy and partner with other departments for a better understanding of the target audience.
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Quick takeaways
- Creating personalized learner personas improves targeting for effective marketing in the learning and development field.
- Learner personas consist of four fundamental parts: demographics, geographics, psychographics, and behaviors, which provide a comprehensive understanding of the target audience.
Deep dives
Importance of learner personas in marketing
Learner personas are crucial for effective marketing in the learning and development field. By understanding our target audience as human beings, we can create personalized and impactful marketing campaigns. Learner personas help improve targeting, allowing us to deliver messages that resonate with individuals. They also enable us to have meaningful conversations and personalize our marketing based on the unique needs and preferences of different learners. Understanding our audience on a deeper level makes our marketing efforts more effective and drives better results.
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