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Ep 58 - Creating Kick-Ass Learner Personas

Marketing For Learning®

CHAPTER

Gathering Qualitative Data and the Value of Probing Questions

This chapter explores the significance of collecting qualitative data through various methods such as observations, surveys, polls, and focus groups. It emphasizes the need to actively listen to people's thoughts and opinions, asking probing questions to gain deeper insights and effectively analyze the gathered data.

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