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Marketing For Learning®
Ep 85 - How Would A Marketer Do L&D?
Jun 7, 2024
Exploring how marketers could revolutionize learning and development with a focus on user experience. Discussing parallels between marketing and learning, challenges with multiple platforms, and optimizing strategies for engagement and content based on data analytics.
50:57
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Quick takeaways
- Enhancing user navigation and simplifying content access for learners is crucial for improving user experience in L&D.
- Aligning L&D functions with business goals requires evaluating tech effectiveness, collaborating with sales, and restructuring team dynamics.
Deep dives
Key Point 1: Understanding the User Experience
Improving the user experience by simplifying how users find and interact with learning content was highlighted as a crucial step. By focusing on the user journey and questioning the relevance of existing processes and elements, such as multiple learning platforms and unclear navigation, the podcast emphasized the importance of enhancing user navigation and reducing cognitive load for learners.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode