Reevaluating Learning & Development with a Marketing Lens

The chapter emphasizes the importance of incorporating marketing principles and user experience in Learning and Development (L&D) functions. It discusses collaborating with different teams to gather insights, prioritizing audience understanding, and aligning L&D strategies with business and market needs. The chapter highlights the significance of questioning the relevance of each step in the learning process and making data-informed decisions to ensure learning offerings are meaningful and aligned with organizational goals.