Ep 86 - Could L&D Be Replaced By Comms? Dr Heidi Kirby & Loren Sanders Discuss
Jun 14, 2024
auto_awesome
Industry experts Dr. Heidi Kirby and Loren Sanders debate whether Learning & Development can be replaced by communications. They discuss the importance of tailoring learning strategies, collaboration between departments, clear communication in compliance training, and bridging the gap between marketing and L&D for enhanced learning outcomes.
Combining Learning and Marketing efforts enhances organizational growth and success.
Quality over quantity is crucial in training to avoid overwhelming learners with unnecessary data.
Building relationships with Marketing and Internal Communications teams offers valuable insights and resources.
Aligning Learning initiatives with broader business goals is critical for demonstrating impact and securing resources.
Deep dives
Marketing vs. Learning: Collaborative Approach
Marketing and Learning departments are not interchangeable; they should collaborate as their roles complement each other. Marketing focuses on communication, while Learning specializes in how people learn. Combining efforts contributes to organizational growth and success, enhancing the workforce. Instead of replacing Learning with Communications, understanding the unique contributions of each function is crucial.
Effectiveness over Information Overload
Emphasizing quality over quantity in training is essential. While relevant information is vital, efficiency and engagement are key. Avoid overwhelming learners with unnecessary data and focus on fulfilling specific needs effectively. Combining Marketing strategies to convey essential details can enhance the learning experience.
Data Sharing and Role Clarification
Building relationships with Marketing and Internal Communications teams offers valuable insights and resources. By understanding key data from various departments, Learning professionals can tailor training to align with organizational goals and employee needs more efficiently. Collaboration can streamline processes and enhance message clarity.
Strategic Alignment and Valuable Partnerships
Aligning Learning initiatives with broader business goals is critical for demonstrating impact and securing resources. Learning professionals must communicate their worth to the organization effectively. By fostering meaningful collaborations, such as with Internal Comms and Marketing, Learning departments can improve efficiency and relevance, securing their position as valuable assets within the business.
Transparent Collaboration for Impact
Encouraging open communication and collaboration between Learning, Marketing, and Internal Comms leads to more impactful initiatives. Being receptive to input and feedback from different departments fosters innovation and efficiency. Being transparent, cooperative, and adaptable creates a unified front that benefits the organization as a whole.
Organizational Synergy and Continuous Improvement
Creating a culture of collaboration and integration across departments enhances organizational synergy. By focusing on shared goals and efficient communication, functions like Learning, Marketing, and Internal Comms can work together seamlessly. Seeking continuous improvement and embracing diverse perspectives lead to more effective training programs and employee engagement.
Quality Messaging and Organizational Alignment
Crafting clear and impactful messaging is essential for engaging employees and aligning Learning efforts with business objectives. Understanding the brand hierarchy and communicating effectively with Internal Comms and Marketing teams enhance the reach and impact of Learning initiatives. Demonstrating the value and impact of Learning programs ensures continued investment and support within the organization.
Efficiency and Collaboration for Business Success
Prioritizing efficiency and collaboration between Learning, Marketing, and Internal Comms drives business success. Utilizing data-driven decision-making, efficient messaging, and strategic partnerships improve the effectiveness of Learning initiatives. Transparent communication and a unified approach across departments pave the way for impactful training programs and measurable results.
It's a question many of us have pondered - could that learning module have just been an email? How much of my learning is actually just information that I could communicate in a different way? In this podcast, Ashley invites two industry experts to talk about the world of learning and whether L&D REALLY could be replaced by marketing and comms.
