Marketing For Learning®
Ep 83 - Is Learning at Work Week Worth It?
May 15, 2024
Delving into Learning at Work Week, hosts discuss its impact on learning professionals. They question the effectiveness of short-term marketing campaigns and advocate for strategic integration in reaching long-term goals.
13:49
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Quick takeaways
- Short-term marketing push during Learning at Work Week may not yield lasting behavioral changes in learners.
- Integrating Learning at Work Week into long-term marketing campaigns can drive sustained learner engagement and behavior change.
Deep dives
Challenging the Effectiveness of Learning at Work Week
Learning at Work Week, although intended to boost learning engagement at the workplace, faces critique for its short-term impact in enhancing learning behaviors and attitudes. The podcast suggests that relying solely on a week-long marketing push fails to create lasting results in learner engagement and behavior change. One-off campaigns without sustained efforts are seen as outdated and ineffective in influencing long-term learning habits and audience sentiment.
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